AI and ML can help optimize every stage of product development by generating new ideas, automating testing and tasks, and providing insights from data analysis. ML models can identify patterns in product data to understand customer needs and preferences, while AI can assist in creating more efficient designs. During maintenance, AI tools can detect and diagnose problems in real-time to reduce downtime. AI also automates repetitive tasks, improves data visualization, and enhances security, personalization, and customer service. With these capabilities, AI helps drive business growth through optimized products, marketing, and sales strategies.