The document presents 13 creative examples of direct mail pieces and 10 reasons why they are effective in capturing recipients' attention. Key strategies include making mailers tactile, establishing emotional connections, incorporating technology, and ensuring a hands-on experience. Ultimately, the essence of successful direct mail lies in creativity and having fun with the design.

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13 Incredibly Creative
Examples of Direct
Mail
and 10 reasons why
they POP

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What’s the hardest thing to
do with a direct mail piece?
Getting the recipient to
open and read it! Here are
examples that you can’t
help but open!

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1. Make the piece tactile!
This mailer turns into a functional record player!

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1. Make the piece
tactile!
This mailer drives
the point home
with cholesterol
awareness

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2. Have the piece
develop a
sentimental
connection!
Imagine stuffing
your wallet with
winnings from
this casino!

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3. Establish an
emotional
connection
In this piece, the
threat of home
security becomes
real and imminent

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4. Take the recipient
on a journey!
Creativity can bring
your experience into
the hands of your
customer

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5. Make it a hands-on experience!
In this example, the recipient puts in a little work and
has a functional result they might tell friends about!

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6. Let it serve as a reminder
What better way to remember to get an oil change?

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7. Have a little fun with your customer!

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8. Incorporate Technology!
In this example, a video and an augmented reality
experience accompany the mailer!

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9. Use the elements!
This amazing mailer changes color when exposed to
the sun

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This amazing mailer reveals its message when run under water

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10. Have FUN!
The most important element of making a
creative direct mailer is to have fun!

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10. Have Fun!
This mailer from
Land Rover
provides a
“survival Guide”
that is printed on
edible paper with
edible ink!

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