This document contains 10 multiple choice questions about business intelligence and the people who work in that field. The questions cover topics like what coffee and bags colleagues and executives prefer, effective management styles, industries important financial centers prefer, common vice president perfumes, important organizational principles, what security agents do in their free time, why some job titles are short, the average weight of BI workers, and what someone might do after answering the 9 questions.

1. 10 fundamental
questions in
business intelligence
Rik Everaert
Belgium
September 2016

2. 1. Which coffee do your collegues drink
A) Fair trade @ office / other coffee @ home
B) Always Fair trade
C) Always Expensive coffee
D) Always the cheapest coffee

3. 2. Which bag, has the wife of the CEO
A) Hermes
B) Bouvy
C) Mikael Kors
D) If you wanna know about the CEO, just sleep
with his mistress

4. 3. What is the most effective
management style
A) Management by numbers
B) Management by walking around
C) Management by daily removal of leaches
D) Non-management and wait for the golden
handshake

5. 4. The masters of the universe in the
important financial centers, prefer
A) INTEL (Bloomberg ticker INTC)
B) ASML (ISIN-code NL0010273215)

6. 5. The vice-president’s perfume is
A) BOSS
B) Fahrenheit
C) A secret, tailorised recipe, to profile better
D) Doesn’t wear perfume : it’s a stinky business
at the top : no way to avoid it

7. 6. The most important principle in the
organisation is
A) No principles in the rat-race : just attack
B) The Peter-principle
C) To eat or not to eat / to beat or not to beat
D) The Heisenberg-principle
E) The Relativity-principle

8. 7. Security agents …
A) Play never on the stockmarket : no overdosis
@ home and take time to relax
B) Are active players on the stockmarket : a real
professional is busy with work @ home
C) Have never heard about stockmarket :
usually they have better arms than a stock

9. 8. Naming of professions : A farmer,
butcher, vet are just short nouns
because
A) They deal with animals, that cannot hide
emotions
B) Nouns like “Quality management facilitator
for agile non-human palliative care” show
you have too much time, to make up this

10. 9. The weight of the average BI worker
A) Is the same like everybody else
B) Is higher, given the weight of the subjects
and objects they deal with
C) Is lower, they have friends in the fitness and
food-industry

11. 10. After thinking and answering
9 previous slides, you
A) Grap the bottle, because you just answered
to many AA’s
B) Hurry for the television screen, there is again
something new to see there
C) Leave you old life behind, and start walking in
nature
D) Watch again the movie “Hunt for Red
October” and write a business case for…