We all love our online gadgets and tools. Some help us breeze through the day. Some help us look like social media superstars. Some are just plain fun. Practical or not, tools help.
We scoured the Web and asked our friends and colleagues about their favorite social media tools—especially those that help marketing and communication professionals. We took the work we know you need to do and looked for ways to make that easier. We added in some sassy alternatives, focusing on affordability and usability. And finally, we looked at a few of these online resources through the lens of our very own Sysomos MAP listening tool to monitor some of the online buzz about them. We think work should be efficient AND fun—and these tools will certainly do the trick.
Developing a Marketing Communications planAndy Forbes
A successful marketing plan involves integrating all company departments to communicate a consistent message to targeted audiences without them realizing it. This is called an integrated marketing and communications (MarCom) plan. Developing an effective MarCom plan requires defining goals and markets, analyzing strengths/weaknesses and competitors, and determining marketing strategies and tactics. Key steps include situational analysis, SWOT analysis, competitor research, defining the target market and positioning, and outlining advertising, pricing, distribution channels, and the marketing budget and timeline.
Creating a Strategic Marketing Communications Plan explores the role of marketing communications in your organization, describes research tools, reviews the elements of a marketing communications plan and shows you how to create a strategic marketing communications plan.
The document outlines the key elements of an effective marketing plan, including an executive summary, situation analysis, objectives, strategies, tactics, and budget. It provides examples of each element. The executive summary should briefly summarize the circumstances and recommendations. The situation analysis describes the company's current position. The objectives state where the company wants to be. The strategies are how the objectives will be achieved and tactics are specific actions that implement the strategies. The budget covers the costs.
Creating a Strategic Marketing Communications PlanDeborah Spector
Don't blink - you might miss something! This is how it feels to live in our nanosecond culture, where everything is changing at an accelerated pace. Our nanosecond culture has changed nonprofit marketing communications forever. The controllable flow of information through easily identified channels is disappearing. This makes your strategic marketing communications plan even more valuable to rise above the noise to put your organization in the spotlight!
PR Crises of 2014: Mistakes Made and Lessons LearnedCommPRO.biz
2014 was filled with some big news stories. They were splashed across headlines, discussed at length in newsrooms and debated over social media. From the Malaysian Airlines lost plane, to the riots in Ferguson, and the scandal in the NFL, 2014 was not without its own media crises. But what were the biggest crises from a PR standpoint? Who had to do the most damage control and why? And whose reputations were tarnished?
Check out this presentation from iQ media to gain insight about the media intelligence behind 2014′s PR crises.
The document discusses the smartphone market share and media mentions of major smartphone brands from August 2013 to present. It finds that Apple has received over 14 million media mentions, the most of any brand. Samsung has the second most with over 4 million mentions. Other brands discussed are Nokia, Samsung, HTC, Sony, Blackberry, and LG, with their total mentions and most popular phones. It concludes that Apple and Samsung currently dominate the market, but the industry continues to grow rapidly.
This document summarizes the services offered by CommPRO.biz, an online platform that connects buyers and sellers in integrated communications. It offers lead generation, thought leadership, and brand marketing opportunities through its website, daily email newsletters, and sponsored events. Companies can advertise on the website or sponsor specific content sections, emails, or an online event series. Analytics show the website averages over 67,000 visits per month from a global audience, with the largest portions from the US, Canada, and UK.
Developing a Marketing Communications planAndy Forbes
A successful marketing plan involves integrating all company departments to communicate a consistent message to targeted audiences without them realizing it. This is called an integrated marketing and communications (MarCom) plan. Developing an effective MarCom plan requires defining goals and markets, analyzing strengths/weaknesses and competitors, and determining marketing strategies and tactics. Key steps include situational analysis, SWOT analysis, competitor research, defining the target market and positioning, and outlining advertising, pricing, distribution channels, and the marketing budget and timeline.
Creating a Strategic Marketing Communications Plan explores the role of marketing communications in your organization, describes research tools, reviews the elements of a marketing communications plan and shows you how to create a strategic marketing communications plan.
The document outlines the key elements of an effective marketing plan, including an executive summary, situation analysis, objectives, strategies, tactics, and budget. It provides examples of each element. The executive summary should briefly summarize the circumstances and recommendations. The situation analysis describes the company's current position. The objectives state where the company wants to be. The strategies are how the objectives will be achieved and tactics are specific actions that implement the strategies. The budget covers the costs.
Creating a Strategic Marketing Communications PlanDeborah Spector
Don't blink - you might miss something! This is how it feels to live in our nanosecond culture, where everything is changing at an accelerated pace. Our nanosecond culture has changed nonprofit marketing communications forever. The controllable flow of information through easily identified channels is disappearing. This makes your strategic marketing communications plan even more valuable to rise above the noise to put your organization in the spotlight!
PR Crises of 2014: Mistakes Made and Lessons LearnedCommPRO.biz
2014 was filled with some big news stories. They were splashed across headlines, discussed at length in newsrooms and debated over social media. From the Malaysian Airlines lost plane, to the riots in Ferguson, and the scandal in the NFL, 2014 was not without its own media crises. But what were the biggest crises from a PR standpoint? Who had to do the most damage control and why? And whose reputations were tarnished?
Check out this presentation from iQ media to gain insight about the media intelligence behind 2014′s PR crises.
The document discusses the smartphone market share and media mentions of major smartphone brands from August 2013 to present. It finds that Apple has received over 14 million media mentions, the most of any brand. Samsung has the second most with over 4 million mentions. Other brands discussed are Nokia, Samsung, HTC, Sony, Blackberry, and LG, with their total mentions and most popular phones. It concludes that Apple and Samsung currently dominate the market, but the industry continues to grow rapidly.
This document summarizes the services offered by CommPRO.biz, an online platform that connects buyers and sellers in integrated communications. It offers lead generation, thought leadership, and brand marketing opportunities through its website, daily email newsletters, and sponsored events. Companies can advertise on the website or sponsor specific content sections, emails, or an online event series. Analytics show the website averages over 67,000 visits per month from a global audience, with the largest portions from the US, Canada, and UK.
Doug Simon is the president and CEO of D.S. Simon. His company focuses on content creation and distribution to key publics to change behavior in a positive way. Doug can be reached at dougs@dssimon.com or 212.736.2727 as the contact for his services in content creation and distribution.
Doug Simon is the President and CEO of D S Simon Media, a media relations firm that has been in business for 26 years. The company helps clients secure exposure for their products, initiatives, and events through TV, radio, online and social media. D S Simon takes a collaborative approach to understand clients' goals and conduct a media analysis to develop a customized distribution plan that identifies key audiences and places content in places those audiences will see it, with the goal of changing behaviors positively.
Worldcom Releases "International Public Relations e-Glossary"CommPRO.biz
The document provides an introduction to an e-glossary of public relations and marketing terms from around the globe created by Worldcom Group. It highlights some unique terms from different countries and regions that provide insights into how PR is viewed globally. These include "Blegging" from South Africa, "Community Audio Towers" from Indonesia, and "Kizuna" from Japan. It also discusses evolving communication models like "Shared Media," "Promoted Media," and "Owned Media." The purpose is to help clients with global campaigns and provide localized PR support through Worldcom's 109 agency partners in over 6 continents.
This document discusses the key aspects of digital PR, including technology, media, strategy, research, analysis, content, tools, distribution, and measurement. It emphasizes the importance of understanding how technology has changed the media landscape, knowing your audience and what content they want, having a strategic digital PR plan aligned with business goals, leveraging tools and networks to distribute content, and measuring the impact and ROI of digital PR efforts.
This document provides poll results about public knowledge and opinions related to the 2012 Olympic Games:
1) 95% of respondents said they have watched the Olympics, and 93% said they planned to watch the 2012 Olympics in London.
2) Most respondents (84%) correctly identified London as the host city of the 2012 Olympic Games.
3) While the colors of the Olympic rings are blue, yellow, black, green and red, only 56% of respondents correctly identified that white is not one of the colors.
4) The document shows that Michael Phelps is widely known to compete in swimming, with 93% of respondents aware of this, and 77% knowing he is a spokesperson for Sub
Going for Gold: The Olympics and Branding Special Issue – July/August .BIZ Bu...CommPRO.biz
GE's sponsorship of the Olympics began in 2003 with the goal of raising brand awareness and opening doors to new sales and marketing opportunities globally. GE saw the Olympics as a way to build relationships and visibility in growing markets like China. Metrics showed significant increases in brand favorability and awareness for GE after the Beijing and Vancouver Games. GE's involvement provided infrastructure and medical equipment for the Games while allowing them to showcase their technologies and host customers. The executive advises that sponsorships should carefully align with a company's strategy and values in order to drive business growth.
CommPRO.biz offers various partnership and advertising opportunities for organizations in advertising, corporate communications, investor relations, marketing, public relations, and social media to generate leads, showcase thought leadership, and distribute content globally. These opportunities include banner ads on the CommPRO.biz website and in the Daily Headlines & Features email, sponsored dedicated emails, creating a branded content channel, sponsoring a knowledge center, and hosting an online event.
BIZ Builder Magazine - The Decline of Trust in Corporate America - June 2012CommPRO.biz
1) Apple innovates every aspect of their business, not just products, through a process of identifying constraints, generating ideas, prioritizing solutions, and rapidly implementing improvements.
2) Apple excels at managing customer impressions of their service, even when service issues arise, through focused teams that innovate all touchpoints with customers.
3) Apple creates a consistent brand experience across all interactions by identifying and commonalizing themes, qualities, and touchpoints to connect different experiences into a cohesive whole.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow and levels of serotonin and endorphins which elevate mood and may help prevent mental illness.
Marketing Nightmares: When Bad Campaigns Happen To Good BrandsCommPRO.biz
This document discusses marketing nightmares that can occur when brands expect a good campaign from their agency but end up receiving a bad one. It notes that while these nightmares are unpleasant, they can provide valuable lessons that help brands learn what not to do when planning future marketing campaigns. The document suggests readers are about to learn from other organizations' past marketing mistakes.
10 Leading Socially Engaged PoliticiansCommPRO.biz
The document discusses 10 leading socially engaged politicians and analyzes their social media presence and engagement. It finds that politicians who have left office, like Barack Obama, Sarah Palin, and George W. Bush have been able to leverage social media more effectively to continue their missions and engage constituents. Mitt Romney is highlighted as a current presidential candidate actively using social media as a campaign tool. The document advocates that politicians can benefit from finding their fan base and encouraging online discussion.
There are many wonderful nonprofits and inspiring charities doing good work in in today’s challenging times. We wanted to spotlight those that were not only top-rated—but that were also superior in leveraging social media across multiple channels.
We’ve included a selection of A+ rated nonprofits and charities from CharityWatch.com. We also tapped CharityNavigator.com for top-rated groups, based on its strict performance rating criteria. We then analyzed the social streams of those top picks, focusing on those nonprofits that were integrating as many platforms—at as a high a level—as we could find. We were pretty impressed with the way these groups are leveraging the power of social. We think you’ll like what we came up with ...
Siegel+Gale is a global strategic branding firm committed to building world-class brands through elegantly simple, unexpectedly fresh strategies, stories and experiences. We deliver comprehensive services in brand development, simplification, research and digital media. Since our founding by brand sage and simplification pioneer Alan Siegel in 1969, Siegel+Gale's mantra has been "Simple is Smart." We begin every engagement with research, then thoroughly meld strategic and creative thinking to deliver brand experiences that stimulate the senses, engage the emotions and help our clients realize their full potential.
VIDEO ROI SECRETS: 10 Ways to Maximize Reach and ReturnCommPRO.biz
The most expensive component of professional PR and marketing video is the actual production itself.
The “shoot days”—when we actually capture the CONTENT—are the most costly. The equipment, facility, fees and time (of talent in front of and behind the camera) drive this. Therefore, I have advised clients for 20 years to plan ahead and think about the many ways they can use the “extra” footage. Video more than pays for itself, especially if you use it wisely. Get your content out of ‘the can’ and onto more screens.
These tips will add to the return on your video investment.
LONG LIVE MEDIA! 10 Picks for Most Socially Connected Mainstream Media OutletsCommPRO.biz
You heard the cries that traditional media was dying, that newspapers were doomed and that “real” journalism was no longer practiced—thanks to the fact that anyone with a blog and webcam could pass themselves off as a reporter. But by now, you know the doomsayers were wrong.
Sure, we’ve certainly seen changes—but they’ve been exciting, promising and even needed. And sure, some traditional mainstream outlets still aren’t keeping up, but others are standing out in their use of social media. These nimble adapters are not only learning to survive in the new media era—they’re thriving in it, and some are even leading the charge when it comes to breaking ground in innovative uses of social media techniques to gather, report, publish and distribute the news.
These are the mainstream media outlets featured here (with some surprises added in along the way), to whom we say long live media!
Top 10 Picks for a Social Media Comeback AwardCommPRO.biz
Social media requires skillful crisis management. Gone are the days when you can easily bury a story or get by with a simple “no comment” response. And thanks to social media’s viral nature, how your firm handles a bad situation can make or break its future.
You now must respond to PR crises quickly, with authenticity and aplomb. To do this, you must listen to the conversations happening in social media as they happen. You must train your staff to lead with the company’s values when the going gets rough. And you must have a plan for what to do when the news hits the fan. It’s not easy, but it’s possible.
To begin to understand what a small cap company is, you first need to know what “Market Capitalization” means and how it’s determined.
The total dollar market value of all of a company's outstanding shares. Market capitalization is calculated by multiplying a company's shares outstanding by the current market price of
one share. The investment community uses this figure to determining a company's size, as opposed to sales or total asset figures.
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Doug Simon is the president and CEO of D.S. Simon. His company focuses on content creation and distribution to key publics to change behavior in a positive way. Doug can be reached at dougs@dssimon.com or 212.736.2727 as the contact for his services in content creation and distribution.
Doug Simon is the President and CEO of D S Simon Media, a media relations firm that has been in business for 26 years. The company helps clients secure exposure for their products, initiatives, and events through TV, radio, online and social media. D S Simon takes a collaborative approach to understand clients' goals and conduct a media analysis to develop a customized distribution plan that identifies key audiences and places content in places those audiences will see it, with the goal of changing behaviors positively.
Worldcom Releases "International Public Relations e-Glossary"CommPRO.biz
The document provides an introduction to an e-glossary of public relations and marketing terms from around the globe created by Worldcom Group. It highlights some unique terms from different countries and regions that provide insights into how PR is viewed globally. These include "Blegging" from South Africa, "Community Audio Towers" from Indonesia, and "Kizuna" from Japan. It also discusses evolving communication models like "Shared Media," "Promoted Media," and "Owned Media." The purpose is to help clients with global campaigns and provide localized PR support through Worldcom's 109 agency partners in over 6 continents.
This document discusses the key aspects of digital PR, including technology, media, strategy, research, analysis, content, tools, distribution, and measurement. It emphasizes the importance of understanding how technology has changed the media landscape, knowing your audience and what content they want, having a strategic digital PR plan aligned with business goals, leveraging tools and networks to distribute content, and measuring the impact and ROI of digital PR efforts.
This document provides poll results about public knowledge and opinions related to the 2012 Olympic Games:
1) 95% of respondents said they have watched the Olympics, and 93% said they planned to watch the 2012 Olympics in London.
2) Most respondents (84%) correctly identified London as the host city of the 2012 Olympic Games.
3) While the colors of the Olympic rings are blue, yellow, black, green and red, only 56% of respondents correctly identified that white is not one of the colors.
4) The document shows that Michael Phelps is widely known to compete in swimming, with 93% of respondents aware of this, and 77% knowing he is a spokesperson for Sub
Going for Gold: The Olympics and Branding Special Issue – July/August .BIZ Bu...CommPRO.biz
GE's sponsorship of the Olympics began in 2003 with the goal of raising brand awareness and opening doors to new sales and marketing opportunities globally. GE saw the Olympics as a way to build relationships and visibility in growing markets like China. Metrics showed significant increases in brand favorability and awareness for GE after the Beijing and Vancouver Games. GE's involvement provided infrastructure and medical equipment for the Games while allowing them to showcase their technologies and host customers. The executive advises that sponsorships should carefully align with a company's strategy and values in order to drive business growth.
CommPRO.biz offers various partnership and advertising opportunities for organizations in advertising, corporate communications, investor relations, marketing, public relations, and social media to generate leads, showcase thought leadership, and distribute content globally. These opportunities include banner ads on the CommPRO.biz website and in the Daily Headlines & Features email, sponsored dedicated emails, creating a branded content channel, sponsoring a knowledge center, and hosting an online event.
BIZ Builder Magazine - The Decline of Trust in Corporate America - June 2012CommPRO.biz
1) Apple innovates every aspect of their business, not just products, through a process of identifying constraints, generating ideas, prioritizing solutions, and rapidly implementing improvements.
2) Apple excels at managing customer impressions of their service, even when service issues arise, through focused teams that innovate all touchpoints with customers.
3) Apple creates a consistent brand experience across all interactions by identifying and commonalizing themes, qualities, and touchpoints to connect different experiences into a cohesive whole.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow and levels of serotonin and endorphins which elevate mood and may help prevent mental illness.
Marketing Nightmares: When Bad Campaigns Happen To Good BrandsCommPRO.biz
This document discusses marketing nightmares that can occur when brands expect a good campaign from their agency but end up receiving a bad one. It notes that while these nightmares are unpleasant, they can provide valuable lessons that help brands learn what not to do when planning future marketing campaigns. The document suggests readers are about to learn from other organizations' past marketing mistakes.
10 Leading Socially Engaged PoliticiansCommPRO.biz
The document discusses 10 leading socially engaged politicians and analyzes their social media presence and engagement. It finds that politicians who have left office, like Barack Obama, Sarah Palin, and George W. Bush have been able to leverage social media more effectively to continue their missions and engage constituents. Mitt Romney is highlighted as a current presidential candidate actively using social media as a campaign tool. The document advocates that politicians can benefit from finding their fan base and encouraging online discussion.
There are many wonderful nonprofits and inspiring charities doing good work in in today’s challenging times. We wanted to spotlight those that were not only top-rated—but that were also superior in leveraging social media across multiple channels.
We’ve included a selection of A+ rated nonprofits and charities from CharityWatch.com. We also tapped CharityNavigator.com for top-rated groups, based on its strict performance rating criteria. We then analyzed the social streams of those top picks, focusing on those nonprofits that were integrating as many platforms—at as a high a level—as we could find. We were pretty impressed with the way these groups are leveraging the power of social. We think you’ll like what we came up with ...
Siegel+Gale is a global strategic branding firm committed to building world-class brands through elegantly simple, unexpectedly fresh strategies, stories and experiences. We deliver comprehensive services in brand development, simplification, research and digital media. Since our founding by brand sage and simplification pioneer Alan Siegel in 1969, Siegel+Gale's mantra has been "Simple is Smart." We begin every engagement with research, then thoroughly meld strategic and creative thinking to deliver brand experiences that stimulate the senses, engage the emotions and help our clients realize their full potential.
VIDEO ROI SECRETS: 10 Ways to Maximize Reach and ReturnCommPRO.biz
The most expensive component of professional PR and marketing video is the actual production itself.
The “shoot days”—when we actually capture the CONTENT—are the most costly. The equipment, facility, fees and time (of talent in front of and behind the camera) drive this. Therefore, I have advised clients for 20 years to plan ahead and think about the many ways they can use the “extra” footage. Video more than pays for itself, especially if you use it wisely. Get your content out of ‘the can’ and onto more screens.
These tips will add to the return on your video investment.
LONG LIVE MEDIA! 10 Picks for Most Socially Connected Mainstream Media OutletsCommPRO.biz
You heard the cries that traditional media was dying, that newspapers were doomed and that “real” journalism was no longer practiced—thanks to the fact that anyone with a blog and webcam could pass themselves off as a reporter. But by now, you know the doomsayers were wrong.
Sure, we’ve certainly seen changes—but they’ve been exciting, promising and even needed. And sure, some traditional mainstream outlets still aren’t keeping up, but others are standing out in their use of social media. These nimble adapters are not only learning to survive in the new media era—they’re thriving in it, and some are even leading the charge when it comes to breaking ground in innovative uses of social media techniques to gather, report, publish and distribute the news.
These are the mainstream media outlets featured here (with some surprises added in along the way), to whom we say long live media!
Top 10 Picks for a Social Media Comeback AwardCommPRO.biz
Social media requires skillful crisis management. Gone are the days when you can easily bury a story or get by with a simple “no comment” response. And thanks to social media’s viral nature, how your firm handles a bad situation can make or break its future.
You now must respond to PR crises quickly, with authenticity and aplomb. To do this, you must listen to the conversations happening in social media as they happen. You must train your staff to lead with the company’s values when the going gets rough. And you must have a plan for what to do when the news hits the fan. It’s not easy, but it’s possible.
To begin to understand what a small cap company is, you first need to know what “Market Capitalization” means and how it’s determined.
The total dollar market value of all of a company's outstanding shares. Market capitalization is calculated by multiplying a company's shares outstanding by the current market price of
one share. The investment community uses this figure to determining a company's size, as opposed to sales or total asset figures.
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L'indice de performance des ports à conteneurs de l'année 2023SPATPortToamasina
Une évaluation comparable de la performance basée sur le temps d'escale des navires
L'objectif de l'ICPP est d'identifier les domaines d'amélioration qui peuvent en fin de compte bénéficier à toutes les parties concernées, des compagnies maritimes aux gouvernements nationaux en passant par les consommateurs. Il est conçu pour servir de point de référence aux principaux acteurs de l'économie mondiale, notamment les autorités et les opérateurs portuaires, les gouvernements nationaux, les organisations supranationales, les agences de développement, les divers intérêts maritimes et d'autres acteurs publics et privés du commerce, de la logistique et des services de la chaîne d'approvisionnement.
Le développement de l'ICPP repose sur le temps total passé par les porte-conteneurs dans les ports, de la manière expliquée dans les sections suivantes du rapport, et comme dans les itérations précédentes de l'ICPP. Cette quatrième itération utilise des données pour l'année civile complète 2023. Elle poursuit le changement introduit l'année dernière en n'incluant que les ports qui ont eu un minimum de 24 escales valides au cours de la période de 12 mois de l'étude. Le nombre de ports inclus dans l'ICPP 2023 est de 405.
Comme dans les éditions précédentes de l'ICPP, la production du classement fait appel à deux approches méthodologiques différentes : une approche administrative, ou technique, une méthodologie pragmatique reflétant les connaissances et le jugement des experts ; et une approche statistique, utilisant l'analyse factorielle (AF), ou plus précisément la factorisation matricielle. L'utilisation de ces deux approches vise à garantir que le classement des performances des ports à conteneurs reflète le plus fidèlement possible les performances réelles des ports, tout en étant statistiquement robuste.
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japanese language course in delhi near meheyfairies7
Next is the Nihon Language Academy in East Delhi, renowned for its comprehensive curriculum and interactive teaching methods. They boast a faculty of experienced educators with a blend of both Indian and Japanese nationals. The academy provides extensive support for JLPT exam preparation along with personalized tutoring sessions if needed. Nihon Language Academy also arranges exchange programs with partner institutes in Japan, which provides students an opportunity to experience Japanese culture and language first-hand.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Unlock the full potential of the MECE (Mutually Exclusive, Collectively Exhaustive) Principle with this comprehensive PowerPoint deck. Designed to enhance your analytical skills and strategic decision-making, this presentation guides you through the fundamental concepts, advanced techniques, and practical applications of the MECE framework, ensuring you can apply it effectively in various business contexts.
The MECE Principle, developed by Barbara Minto, an ex-consultant at McKinsey, is a foundational tool for structured thinking. Minto is also renowned for the Minto Pyramid Principle, which emphasizes the importance of logical structuring in writing and presenting ideas. This presentation includes a clear explanation of the MECE principle and its significance. It offers a detailed exploration of MECE concepts and categories, highlighting how to create mutually exclusive and collectively exhaustive segments. You will learn to combine MECE with other powerful business frameworks like SWOT, Porter's Five Forces, and BCG Matrix. Discover sophisticated methods for applying MECE in complex scenarios and enhancing your problem-solving abilities. The deck also provides a step-by-step guide to performing thorough and structured MECE analyses, ensuring no aspect is overlooked. Insider tips are included to help you avoid common mistakes and optimize your MECE applications.
The presentation features illustrative examples from various industries to show MECE in action, providing practical insights and inspiration. It includes engaging group activities designed for the practice of the MECE principle, fostering collaborative learning and application. Key takeaways and success factors for mastering the MECE principle and applying it in your professional work are also covered.
The MECE Principle presentation is meticulously designed to provide you with all the tools and knowledge you need to master the MECE principle. Whether you're a business analyst, manager, or strategist, this presentation will empower you to deliver insightful and actionable analysis, drive better decision-making, and achieve outstanding results.
LEARNING OBJECTIVES:
1. Understand the MECE Principle
2. Improve Analytical Skills
3. Apply MECE Framework
4. Enhance Decision-Making
5. Optimize Resource Allocation
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10 Favorite Social Media Tools for Marcom Pros
1.
2. COOL TOOLS
10 Favorite Social Media Tools for
Marcom Pros
We all love our online gadgets and tools. Some help us breeze through the day.
Some help us look like social media superstars. Some are just plain fun. Practical or
not, tools help.
We scoured the Web and asked our friends and colleagues about their favorite
social media tools—especially those that help marketing and communication
professionals. We took the work we know you need to do and looked for ways to
make that easier. We added in some sassy alternatives, focusing on affordability
and usability. And finally, we looked at a few of these online resources through the
lens of our very own Sysomos MAP listening tool to monitor some of the online buzz
about them. We think work should be efficient AND fun—and these tools will
certainly do the trick.
3. 1. SlideRocket
Make Your Presentaitons Take Off
PowerPoint presentations can get pretty
dull. Not only do dull presentations lack
the impact in the boardroom—but they
also get zero traction online. Enter,
SlideRocket. The presentations you share
on social media and at your next team
meeting will never be the same.
SlideRocket in an online tool—with both a
free and a premium pricing option—that
makes presentations more engaging. We
like its ability to embed social media feeds
and Web information into presentations.
It’s also mobile-compatible and hosts a
library of professional templates. You can
combine themes and layouts, shapes,
charts, tables, pictures, audio, HD video
and Flash. If you haven’t already, maybe
it’s time to take a ride on Slide Rocket.
COOL TOOLS:
10 Favorite Social Media Tools for Marcom Pros
4. 2. Dropbox
Manage Your Files on the Go
Working on the go can be challenging.
We all like to be un-tethered from our
desktop computer, but working in the
cloud isn’t a complete “dream” yet. After
all, easily sharing files with team
members can still be a mess. Security
concerns can drive the legal team crazy.
Meet the solution: Dropbox.
Dropbox handles big files, a variety of
media types, and can be accessed from
just about anywhere with an Internet
connection. It’s compatible with
Windows, Mac, Linux, iPad, iPhone,
Android and BlackBerry. You can be
social by inviting team members, clients,
and others to access files through the
secure website to a specific permission-
controlled folder. For working on the go,
Dropbox rocks!
COOL TOOLS:
10 Favorite Social Media Tools for Marcom Pros
5. 3. Sprout Social
Get It All Together
Multiple accounts with multiple people
working them can be a logistical
nightmare. It’s one thing to be able to
monitor mentions in social, but what about
rolling that out to an actionable client lead
management system? This is exactly what
Sprout Social does.
Sprout Social includes features such as a
dashboard, monitoring, analytics,
publishing, scheduling, management,
mobile, location check-ins, and CRM. You
can schedule updates, assign tasks to
team members, add contact information to
client profiles, and post follow-up
reminders. With a 98% favorable
sentiment rating and a massively favorable
buzz surrounding its blog and online
forum, you can trust Sprout Social to help
you get it together.
COOL TOOLS:
10 Favorite Social Media Tools for Marcom Pros
6. 4. Socialize Your Stuff
Social Media Meets Direct Marketing
Ever wish it were easier to send your social
media blurbs, posts and updates out to
your email list? Now you can!
Butterfly Publisher, creators of Socialize
Your Stuff, offers several different ways of
socializing your stuff. For example, you can
push your Facebook updates to your email
list. You can also create and manage social
content. You can run group deals and
promotions, and you can use your email list
to drive social interactions. Finally, you can
allow your resellers, franchises,
independent consultants, or internal sales
people to select and then publish your end-
user content to their email lists and social
media accounts. Pretty powerful stuff, if you
ask us.
COOL TOOLS:
10 Favorite Social Media Tools for Marcom Pros
7. 5. Loop Lingo
Monetizing Communication
Every professional is faced with the
social media ROI question. While there
is no such a thing as an “A + B + social
= sales” formula, Loop Lingo just might
be the tool you need to present a
stronger bottom-line correlation to the C-
suite.
Loop Lingo lets you offer point-of-sale
incentives to customers who share your
message via their social media
networks. You can integrate your e-
commerce functions with your
campaigns, on either a product-by-
product basis or a multi-product
program. You can track your success
with a few easy clicks of a button. Do
you think your client or CEO can
appreciate that kind of lingo? We
certainly think so.
COOL TOOLS:
10 Favorite Social Media Tools for Marcom Pros
8. 6. Paper.li
Online Twitter Newspaper with Global Appeal
Want to broaden your social media
footprint and thought leadership? Then
consider Paper.li, which will allow you to
create an online pub based on a specific
Twitter user, #hashtag, or Twitter list.
Paper.li’s are generated daily, with entries
pulled from sources you select. It’s an
easy way to compile corporate Twitter
accounts, aggregate hashtag
conversations, and become a go-to
aggregator of industry information.
When we researched “Paper.li” on
Sysomos MAP, we found 50% of nearly
one million mentions in six months came
from Japan. Nearly half also fell within
the 36-50 year-old age range. A global
tool for social media communicators
beyond the twenty-something set? We
like that, and so will you.
COOL TOOLS:
10 Favorite Social Media Tools for Marcom Pros
9. 7. Letter Pop
Social Media Created Newsletter
For hardworking marketing and
communications pros tasked with
publishing massive amounts of
information, Letter Pop can help ease the
strain.
Letter Pop lets you create beautiful
newsletters by importing social media
content, laying out the content via easy-to-
use templates, and then publishing the
final result to your social networks. It’s a
drag-and-drop, click-and-edit content
machine that’s hard not to fall in love with
at first look. It’s easy to use and the results
look great, too—so what’s not to love? You
can even enable comments on your
publication, transforming it into an
additional engagement vehicle for your
fans. Now that’s what social media is all
about!
COOL TOOLS:
10 Favorite Social Media Tools for Marcom Pros
10. 8. Kwanzoo
Catchy Campaigns via Social Channels
Kwanzoo helps you put the “wow” into your
audience engagement. If you’re looking for
a relatively affordable and easy option for
creating high quality creative, polls,
surveys, and more, then this just might be
the ticket.
Kwanzoo allows you to create
multiplatform campaigns that can be
deployed on a website, blog or affiliate
site, or even a mobile landing page. It
creates code to run on an ad network. Your
campaign can be installed as a new tab on
a Facebook page or as an email template
and supporting landing page. Add in the
analytical tools for tracking your ROI
success and it’s hard to imagine a more
engaging way to put the sales back into
your communications efforts.
COOL TOOLS:
10 Favorite Social Media Tools for Marcom Pros
11. 9. ifttt.com
Recipe for Success
You know that blasting out the exact
same thing across all your social
channels isn’t ideal. You also face real-
life, hard-stop restrictions on how much
time and budget you can allocate to
social media management. Consider
ifttt.com
ifttt stands for “If This Then That.” It
allows you to create recipes for blurb
publication that keep your stream fresh
across channels (e.g., “If I save a new
photo on Instagram, then add the file to
Dropbox.” Simply set up sequences you
prefer and they launch automatically once
triggers and tasks are performed.
Channels served include dozens of the
big social channels. You can even use
recipes other people have programmed.
Cool, huh?
COOL TOOLS:
10 Favorite Social Media Tools for Marcom Pros
12. 10. Feed Rinse
Sorting Out the Noise
As professionals, we read a lot of
media. We scour the latest industry
news, keep up to date on what our
competitors are doing, and even set up
feeds for our own media mentions. As a
result, our RSS feed management
system can get overloaded. Enter Feed
Rinse.
A better and more targeted choice than
less filtered options (like Google
Reader), Feed Rinse can load your
feeds, set up filters, “wash” the feeds,
and then export them. You can share
these feeds on your website or for your
own enjoyment on your mobile device.
It takes the noise out and lets you take
action worth taking based on news and
updates that matter. We like that.
COOL TOOLS:
10 Favorite Social Media Tools for Marcom Pros
13. Pinterest
Bonus Surprise!
Pinterest is more of a social network
than a simple online tool. But it’s
getting a lot of buzz right now, so we
decided to include it as a bonus item.
Brands are beginning to flock to this
fun and visually packed site that
functions as a digital “pin board.” It’s a
fantastic way to browse a digital journal
of all that is crafty, fashion-forward, and
“happening” at any given moment
online.
Listed by Time.com as one of the top
50 websites of 2011, Pinterest’s user
base is predominantly comprised of
women—so far. As a marcom
professional, that’s certainly a sector
you’ll want to tap into, research and
observe. Pinterest lets you do just that.
Just “pin it” for yourself and see!
COOL TOOLS:
10 Favorite Social Media Tools for Marcom Pros
14. COOL TOOLS
10 Favorite Social Media Tools for
Marcom Pros
So Many Tools, So Little Time
We know we could have included social media monitoring tools in this piece. But
since we use the Sysomos MAP listening tool to help create the Pulse series, we
decided to avoid any potential conflicts of interest.
Good thing, too! Instead, we took the fun route. We selected tools because of
their novelty, convenience, and cleverness. We liked how they streamline our
social media efforts and make our jobs easier. Hopefully, you found something
unique to try. Perhaps, you might even have some suggestions of your own. If
so, please share them below. We are in this together, after all!
To read all the Pulses and other Slideshare.net presentations, click here.
15. COOL TOOLS
10 Favorite Social Media Tools for
Marcom Pros
Next on “The Pulse”:
Top 10 Most Engaged Mommy Bloggers
THE PULSE:
Delivering shareable and shareworthy content with a twist
so integrated marketing and communications professionals can work smarter, succeed and enjoy.
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