Habits are rituals performed without thinking about them. Despite all of the evidence the contrary, these 10 bad marketing habits are still around in 2015.
This document contains summaries of 3 different advertisements:
1) A charity advertisement for Crisis Relief Singapore seeking more volunteers to help families in need. The image of a mother and child connects to people's desire to help through body language.
2) An anti-childhood obesity advertisement campaigning against parents buying junk food for children. It aims to show that children model their behaviors after their parents and cannot distinguish right from wrong without parental guidance.
3) An advertisement for a company working to stop abuse against women. It features an image of a woman with her mouth replaced by an internet search box to represent how women lack the right to speak. The direct eye contact is meant to grab the audience's attention.
6 ways to reward staff that are free or don’t cost the earthWorkInConfidence
Everyone knows that rewarding employees for their hard work is important (you do know that right?). Equally everyone knows that currently money is tight and the discretionary employee reward bucket is pretty low to empty. But without some form of recognition then morale is going to plummet and your organisation could suffer.
So how can you reward your employees without breaking the bank? Well here are five ideas that you might consider.
Girls Inc. is a nonprofit organization that aims to empower girls to be strong, smart, and bold through various educational programs. It provides mentoring and safe spaces for over 138,000 girls across the country. The organization partners with leaders like Hillary Clinton, Google, Oprah Winfrey, and Starbucks to inspire girls to pursue fields like computer science and break down barriers. Girls Inc. works to help girls develop their strengths and potential to become healthy, educated, and independent leaders.
My Personal Sustainability Journey and Your Place in the UniverseJacquelyn Ottman
This document outlines Jacquelyn Ottman's personal sustainability journey and advice for finding your place in the universe. As a green marketing consultant, Ottman has helped corporate clients and worked to reduce waste and influence consumption culture. She suggests thinking about your dream job and the lines that define you, and making your environmental passion relevant while being prepared to pivot. The overall message is to stay true to yourself while finding a way to make a difference.
Why It Pays for Retailers to Be #LikeableDave Kerpen
The document discusses why it pays for retailers to be likeable on social media. It argues that retailers should listen to customers, be responsive, engage meaningfully rather than mechanically, apologize and say thank you. Retailers should provide value to customers through discounts and rewards to inspire loyalty. They should tell their brand story and inspire customers to share their stories. Surprising and delighting customers through social ads allows perfect targeting without direct selling. Being likeable on social media can drive website visitors and sales from platforms like Pinterest and redeemable codes from platforms like Facebook and Twitter. The document ends by soliciting feedback on measuring social media ROI.
Shiny and new fresh perspectives on three mega-trends that are permanently changing business, leaders, customers and brands.
A peak inside the deck:
-The growing impact of "Millennial Moms" on every brand
- Social mobile as a force-multiplier for brands of all sizes
- Creating differentiation that can't be stolen or copied
- The changing faces of demographics and the rise of "The Innovators"
The document provides 5 principles for selling an idea: 1) Have a good idea and check the math, people, and marketing. 2) Know your audience's behavioral profile, schema, and mirrors. 3) Find the pain points by understanding what's at risk, costs so far, and value of a fix. 4) Look in the mirror by checking yourself, collateral, website, social media, and touchpoints. 5) Have a simple, believable, and disruptive message that creates context and tells stories using words and pictures.
Justin Foster is a branding strategist, speaker, coach, and author known for his bold and unconventional approach to kindness. He grew up on a ranch in Oregon and discovered his gift for public speaking through Toastmasters. For over a decade, Fortune 100 companies and entrepreneurs have sought out Foster for his unique ability to get people to think, feel, and act differently through reframing their thinking. Today, all of Foster's speeches focus on helping people understand and connect to their self-worth.
This document contains summaries of 3 different advertisements:
1) A charity advertisement for Crisis Relief Singapore seeking more volunteers to help families in need. The image of a mother and child connects to people's desire to help through body language.
2) An anti-childhood obesity advertisement campaigning against parents buying junk food for children. It aims to show that children model their behaviors after their parents and cannot distinguish right from wrong without parental guidance.
3) An advertisement for a company working to stop abuse against women. It features an image of a woman with her mouth replaced by an internet search box to represent how women lack the right to speak. The direct eye contact is meant to grab the audience's attention.
6 ways to reward staff that are free or don’t cost the earthWorkInConfidence
Everyone knows that rewarding employees for their hard work is important (you do know that right?). Equally everyone knows that currently money is tight and the discretionary employee reward bucket is pretty low to empty. But without some form of recognition then morale is going to plummet and your organisation could suffer.
So how can you reward your employees without breaking the bank? Well here are five ideas that you might consider.
Girls Inc. is a nonprofit organization that aims to empower girls to be strong, smart, and bold through various educational programs. It provides mentoring and safe spaces for over 138,000 girls across the country. The organization partners with leaders like Hillary Clinton, Google, Oprah Winfrey, and Starbucks to inspire girls to pursue fields like computer science and break down barriers. Girls Inc. works to help girls develop their strengths and potential to become healthy, educated, and independent leaders.
My Personal Sustainability Journey and Your Place in the UniverseJacquelyn Ottman
This document outlines Jacquelyn Ottman's personal sustainability journey and advice for finding your place in the universe. As a green marketing consultant, Ottman has helped corporate clients and worked to reduce waste and influence consumption culture. She suggests thinking about your dream job and the lines that define you, and making your environmental passion relevant while being prepared to pivot. The overall message is to stay true to yourself while finding a way to make a difference.
Why It Pays for Retailers to Be #LikeableDave Kerpen
The document discusses why it pays for retailers to be likeable on social media. It argues that retailers should listen to customers, be responsive, engage meaningfully rather than mechanically, apologize and say thank you. Retailers should provide value to customers through discounts and rewards to inspire loyalty. They should tell their brand story and inspire customers to share their stories. Surprising and delighting customers through social ads allows perfect targeting without direct selling. Being likeable on social media can drive website visitors and sales from platforms like Pinterest and redeemable codes from platforms like Facebook and Twitter. The document ends by soliciting feedback on measuring social media ROI.
Shiny and new fresh perspectives on three mega-trends that are permanently changing business, leaders, customers and brands.
A peak inside the deck:
-The growing impact of "Millennial Moms" on every brand
- Social mobile as a force-multiplier for brands of all sizes
- Creating differentiation that can't be stolen or copied
- The changing faces of demographics and the rise of "The Innovators"
The document provides 5 principles for selling an idea: 1) Have a good idea and check the math, people, and marketing. 2) Know your audience's behavioral profile, schema, and mirrors. 3) Find the pain points by understanding what's at risk, costs so far, and value of a fix. 4) Look in the mirror by checking yourself, collateral, website, social media, and touchpoints. 5) Have a simple, believable, and disruptive message that creates context and tells stories using words and pictures.
Justin Foster is a branding strategist, speaker, coach, and author known for his bold and unconventional approach to kindness. He grew up on a ranch in Oregon and discovered his gift for public speaking through Toastmasters. For over a decade, Fortune 100 companies and entrepreneurs have sought out Foster for his unique ability to get people to think, feel, and act differently through reframing their thinking. Today, all of Foster's speeches focus on helping people understand and connect to their self-worth.
Legal Management Process: A paradigm shift as a Business EnablerAmber Gupta
This document discusses the need for statutory recognition of the Chief Legal Officer role. It outlines the traditional and expanding responsibilities of legal counsel and how a new paradigm is needed to create value. A case study examines how a large, multinational company can establish an integrated legal compliance framework through a Chief Legal and Compliance Officer role. This role would coordinate legal functions across business units, implement standardized processes and policies, and act as the control room for all legal compliance risks and regulatory representation.
"Return on Awesomeness" reveals how organizations can make their internal
culture their #1 differentiator in building or maintaining a relevant
brand. "Return on Awesome" breaks down the seven elements that are
intrinsic to all awesome cultures - and how those elements impact your
brand. Using examples ranging from Dutch Brothers Coffee to "Animal
House", I explain how your internal culture is manifested in your products,
customer experience and over-all reputation - and ultimately in your
profitability and legacy as a brand.
Most senior executives and HR leaders understand the need for creating a culture that attracts and retains talent - typically organized around an employee engagement strategy. But what does "engagement" really mean? How does it become a business habit for leaders? How do you make it a permanent part of a organization's culture?
In this presentations, participants will learn:
• The link between engagement and emotional intelligence
• Applying branding competencies to employee engagement strategies
• Leader modeling of engagement behavior
• Creating internal communication platforms with social media
• Establishing ROI benchmarks for the value of engagement
Return on Awesome: Building a Bacon ArmyJustin Foster
What would happen if organizations encouraged their individual employees to be … individuals? What would happen if these individuals were applauded for promoting their individuality? You would have a brand whose #1 differentiator would be its people!
Based on my 2nd book set for release in early 2014, this presentation helps organizations embrace a culture of promoting the individual personal brands within the organization that - when properly promoted - elevate the organization’s brand to new heights.
Disrupt or Decay? 5 Trends Shaping Your BrandJustin Foster
We all see the changes. Internal and external forces pushing and pulling on brands. We see the disintegration of the old ways of doing business - but also the emergence of new ways that encourage collaboration, transparency and deeper connections. As market forces and societal trends shape brands, business leaders have a tremendous opportunity to harness these trends rather than just respond to them.
Brand Strategist and author Justin Foster provides his insights on 5 emerging business trends that are shaping the future of your brand - including your personal brand - and 5 competencies necessary to harness these trends. Relevant to senior executives, marketing teams and entrepreneurs, Justin shares his thoughts on:
• The convergence of leadership, culture and innovation.
• How Social Business impacts every area of business.
• The rise of "Rebellious Traditionalists"
• 5 competencies required for modern branding
• How to leverage your personal brand to elevate your company brand.
This presentation is available as a keynote or a half-day executive retreat.
The document outlines the seven key ingredients to building a personal brand including talent, style, authenticity, influence, communication, technology, and youthfulness. It also lists the five must-have tools for a personal brand as a logo, personal website, social media presence, collateral materials, and a connected network. Finally, it provides a five step plan to build a personal brand which includes getting the necessary tools, building a network, nurturing relationships, publishing expertise, and managing exposure.
This document provides guidance for English language teachers on how to teach effective presentation skills to English language learners. It emphasizes the importance of teaching pronunciation, use of visual aids like PowerPoint, and planning and practicing presentations. A good presentation matches visuals to information, assumes little prior knowledge from the audience, encourages questions, uses effective nonverbal communication, and focuses on the main content rather than just the beginning and end. Presenters should also show enthusiasm, move around, avoid just reading notes, and be themselves.
Look Ahead: 5 business trends shaping the future of your brandJustin Foster
This document appears to be a presentation about trends shaping brands in the future. It discusses how social/mobile is always on, how individual experiences create brands, and how emotion is amplified. It also looks at millennials as pursuers of happiness who are highly individualistic and social yet authentic. Innovators are seen as being truly different in their culture, visual brand, and ability to provide innovation. There is also a focus on humanizing experiences through user interfaces, emotional connections, and strong first impressions.
Permendiknas dan RB No. 16/2009 bertujuan untuk meningkatkan kompetensi dan profesionalisme guru melalui penilaian kinerja berkala dan kewajiban mengikuti pengembangan keprofesian berkelanjutan, mulai dari jenjang III/a. Peraturan ini juga menetapkan empat jenjang jabatan fungsional guru dan persyaratan pendidikan minimal sarjana untuk menjadi guru.
This document discusses data privacy and protection laws in India. It provides an overview of the key legislation governing this area, the Information Technology Act 2000 and amendments. It outlines some international privacy laws as examples. The document then details India's Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 which regulate how companies must handle sensitive personal data and ensure security practices. It also discusses data theft issues and related penal provisions under the IT Act and Indian Penal Code.
The document discusses how to build an expert personal brand through developing tools like a logo, website, social media presence, and collateral. It recommends getting these tools, building a network, nurturing relationships, publishing expertise, and managing exposure. The goal is to hold one's head up proudly and present themselves as a "Branded Man" with influence, despite others trying to define you by your past.
The document outlines the SEBI (Investment Advisers) Regulations 2013 which provides a regulatory framework for investment advisors in India. The key points are:
1) It defines investment advice and investment advisors who must register with SEBI.
2) It exempts certain categories like insurance agents, pension advisors, and others providing incidental advice.
3) It specifies qualifications, certifications, capital adequacy, and other key conditions for registration.
4) It outlines the general obligations of investment advisors including following a suitability process, maintaining records, making disclosures to clients, and more.
The Importance of Learning Strategies in ELTAzad Savaşan
This document discusses the importance of learning strategies in English language teaching. It defines learning strategies as steps taken by students to enhance their own learning, and explains that strategies help language learners become independent and make the most of the English they know. Various categories of strategies are presented, like direct, indirect, metacognitive and social/affective strategies. Examples are provided for different types of strategies. The document also shares the author's experience using strategies in their own learning and teaching.
This 11-page document consists of the same text repeated on each page, which states that it was created with Haiku Deck, a presentation software described as simple, beautiful and fun. The creator is listed as undefined on each page.
The document is a 20 slide presentation created with Haiku Deck presentation software titled "Don't Take Social Media Too Seriously". Each slide contains the title of the presentation and a notice that it was created with Haiku Deck, but no other content.
Many banks are conducting for the first time a comprehensive validation of their Anti Money Laundering models. Often, they request proposals from independent consulting firms. The proposals received are at times confusing. Although all of the responses from the consultants indicate that they can perform the engagement, the cost difference can vary by a factor of 10. Obviously, the consultants are proposing vastly different services.
Given this, what should a bank look for in the proposals? Following are some key questions to ask:
This document is a 16-page presentation about SEO and rich snippets created with Haiku Deck presentation software. It was created by Heidi Schmidt and contains photos on several pages attributed to different photographers.
Asia retail talent trends for 2015 - China retail talent, Hong Kong retail talent, Singapore retail talent, and Macau retail talent (and more soon) previewed based on our market intelligence and experience. More at https://insideretailasia.com
The document is a 10-page presentation about retention created with Haiku Deck presentation software. Each page states it was created with Haiku Deck and includes the page number, but provides no other content about retention.
The document discusses how to make art glow but does not provide any instructions, examples, or details on the topic. It consists of 10 identical pages that simply repeat the title phrase and a promotion for the presentation software Haiku Deck.
Legal Management Process: A paradigm shift as a Business EnablerAmber Gupta
This document discusses the need for statutory recognition of the Chief Legal Officer role. It outlines the traditional and expanding responsibilities of legal counsel and how a new paradigm is needed to create value. A case study examines how a large, multinational company can establish an integrated legal compliance framework through a Chief Legal and Compliance Officer role. This role would coordinate legal functions across business units, implement standardized processes and policies, and act as the control room for all legal compliance risks and regulatory representation.
"Return on Awesomeness" reveals how organizations can make their internal
culture their #1 differentiator in building or maintaining a relevant
brand. "Return on Awesome" breaks down the seven elements that are
intrinsic to all awesome cultures - and how those elements impact your
brand. Using examples ranging from Dutch Brothers Coffee to "Animal
House", I explain how your internal culture is manifested in your products,
customer experience and over-all reputation - and ultimately in your
profitability and legacy as a brand.
Most senior executives and HR leaders understand the need for creating a culture that attracts and retains talent - typically organized around an employee engagement strategy. But what does "engagement" really mean? How does it become a business habit for leaders? How do you make it a permanent part of a organization's culture?
In this presentations, participants will learn:
• The link between engagement and emotional intelligence
• Applying branding competencies to employee engagement strategies
• Leader modeling of engagement behavior
• Creating internal communication platforms with social media
• Establishing ROI benchmarks for the value of engagement
Return on Awesome: Building a Bacon ArmyJustin Foster
What would happen if organizations encouraged their individual employees to be … individuals? What would happen if these individuals were applauded for promoting their individuality? You would have a brand whose #1 differentiator would be its people!
Based on my 2nd book set for release in early 2014, this presentation helps organizations embrace a culture of promoting the individual personal brands within the organization that - when properly promoted - elevate the organization’s brand to new heights.
Disrupt or Decay? 5 Trends Shaping Your BrandJustin Foster
We all see the changes. Internal and external forces pushing and pulling on brands. We see the disintegration of the old ways of doing business - but also the emergence of new ways that encourage collaboration, transparency and deeper connections. As market forces and societal trends shape brands, business leaders have a tremendous opportunity to harness these trends rather than just respond to them.
Brand Strategist and author Justin Foster provides his insights on 5 emerging business trends that are shaping the future of your brand - including your personal brand - and 5 competencies necessary to harness these trends. Relevant to senior executives, marketing teams and entrepreneurs, Justin shares his thoughts on:
• The convergence of leadership, culture and innovation.
• How Social Business impacts every area of business.
• The rise of "Rebellious Traditionalists"
• 5 competencies required for modern branding
• How to leverage your personal brand to elevate your company brand.
This presentation is available as a keynote or a half-day executive retreat.
The document outlines the seven key ingredients to building a personal brand including talent, style, authenticity, influence, communication, technology, and youthfulness. It also lists the five must-have tools for a personal brand as a logo, personal website, social media presence, collateral materials, and a connected network. Finally, it provides a five step plan to build a personal brand which includes getting the necessary tools, building a network, nurturing relationships, publishing expertise, and managing exposure.
This document provides guidance for English language teachers on how to teach effective presentation skills to English language learners. It emphasizes the importance of teaching pronunciation, use of visual aids like PowerPoint, and planning and practicing presentations. A good presentation matches visuals to information, assumes little prior knowledge from the audience, encourages questions, uses effective nonverbal communication, and focuses on the main content rather than just the beginning and end. Presenters should also show enthusiasm, move around, avoid just reading notes, and be themselves.
Look Ahead: 5 business trends shaping the future of your brandJustin Foster
This document appears to be a presentation about trends shaping brands in the future. It discusses how social/mobile is always on, how individual experiences create brands, and how emotion is amplified. It also looks at millennials as pursuers of happiness who are highly individualistic and social yet authentic. Innovators are seen as being truly different in their culture, visual brand, and ability to provide innovation. There is also a focus on humanizing experiences through user interfaces, emotional connections, and strong first impressions.
Permendiknas dan RB No. 16/2009 bertujuan untuk meningkatkan kompetensi dan profesionalisme guru melalui penilaian kinerja berkala dan kewajiban mengikuti pengembangan keprofesian berkelanjutan, mulai dari jenjang III/a. Peraturan ini juga menetapkan empat jenjang jabatan fungsional guru dan persyaratan pendidikan minimal sarjana untuk menjadi guru.
This document discusses data privacy and protection laws in India. It provides an overview of the key legislation governing this area, the Information Technology Act 2000 and amendments. It outlines some international privacy laws as examples. The document then details India's Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 which regulate how companies must handle sensitive personal data and ensure security practices. It also discusses data theft issues and related penal provisions under the IT Act and Indian Penal Code.
The document discusses how to build an expert personal brand through developing tools like a logo, website, social media presence, and collateral. It recommends getting these tools, building a network, nurturing relationships, publishing expertise, and managing exposure. The goal is to hold one's head up proudly and present themselves as a "Branded Man" with influence, despite others trying to define you by your past.
The document outlines the SEBI (Investment Advisers) Regulations 2013 which provides a regulatory framework for investment advisors in India. The key points are:
1) It defines investment advice and investment advisors who must register with SEBI.
2) It exempts certain categories like insurance agents, pension advisors, and others providing incidental advice.
3) It specifies qualifications, certifications, capital adequacy, and other key conditions for registration.
4) It outlines the general obligations of investment advisors including following a suitability process, maintaining records, making disclosures to clients, and more.
The Importance of Learning Strategies in ELTAzad Savaşan
This document discusses the importance of learning strategies in English language teaching. It defines learning strategies as steps taken by students to enhance their own learning, and explains that strategies help language learners become independent and make the most of the English they know. Various categories of strategies are presented, like direct, indirect, metacognitive and social/affective strategies. Examples are provided for different types of strategies. The document also shares the author's experience using strategies in their own learning and teaching.
This 11-page document consists of the same text repeated on each page, which states that it was created with Haiku Deck, a presentation software described as simple, beautiful and fun. The creator is listed as undefined on each page.
The document is a 20 slide presentation created with Haiku Deck presentation software titled "Don't Take Social Media Too Seriously". Each slide contains the title of the presentation and a notice that it was created with Haiku Deck, but no other content.
Many banks are conducting for the first time a comprehensive validation of their Anti Money Laundering models. Often, they request proposals from independent consulting firms. The proposals received are at times confusing. Although all of the responses from the consultants indicate that they can perform the engagement, the cost difference can vary by a factor of 10. Obviously, the consultants are proposing vastly different services.
Given this, what should a bank look for in the proposals? Following are some key questions to ask:
This document is a 16-page presentation about SEO and rich snippets created with Haiku Deck presentation software. It was created by Heidi Schmidt and contains photos on several pages attributed to different photographers.
Asia retail talent trends for 2015 - China retail talent, Hong Kong retail talent, Singapore retail talent, and Macau retail talent (and more soon) previewed based on our market intelligence and experience. More at https://insideretailasia.com
The document is a 10-page presentation about retention created with Haiku Deck presentation software. Each page states it was created with Haiku Deck and includes the page number, but provides no other content about retention.
The document discusses how to make art glow but does not provide any instructions, examples, or details on the topic. It consists of 10 identical pages that simply repeat the title phrase and a promotion for the presentation software Haiku Deck.
- Michael started a razor business in a crowded market dominated by large competitors.
- He launched his business by creating a viral video that cost £2,630 to produce and earned 12,000 customers in 48 hours, achieving over 20 million views.
- As a result of the successful video, Dollar Shave Club now has over 2 million members and is expected to generate £90 million in revenue, showing how digital marketing can help a small business compete against industry giants.
The document is an 18 page presentation created with Haiku Deck about building APIs in 2014. However, the presentation is unlabeled with no identifying information for the creator or details on the content of each slide.
- The document provides background information about Madeline Hoge's real estate and professional experience. She has over 20 years of experience in real estate and has managed over $1 billion in home sales.
- Madeline is passionate about real estate and focuses on providing a high level of customer service known as "Signature Services" to clients.
- She has extensive local knowledge of the Cincinnati area and experience helping clients both locally and internationally through her work with a global real estate network.
The document is a 10-page presentation created with Haiku Deck about citizenship and work habits. It includes photos on various pages and was created by Nahila D. to explore the relationship between citizenship and work habits.
We will help you save injuries and money with customized ergonomic solutions in your manufacturing plant. Ergonomic improvements will help you improve the bottom line through efficiency and safety.
Crowdfunding Guide for Small Business - Includes Comparison of Size/Costs/Suc...KivaZip
Crowdfunding is a way to raise funds from many individuals who each contribute small amounts of money. There are four main models of crowdfunding: rewards-based, donation-based, equity/investment-based, and peer-to-peer lending. The document provides tips for entrepreneurs on determining which crowdfunding platform and model is best suited for their business or project based on factors like the type of business, funding needs, and goals. It also offers advice on crafting an effective campaign through storytelling, budgeting properly, and leveraging social networks.
The document is a 14-page presentation in Haiku Deck about trust issues. It defines trust as the reliance on the integrity, strength, and ability of a person or thing. Most of the pages are blank, suggesting that key points about trust issues have yet to be added.
The document appears to be a 7 page presentation titled "I'm going to run you over" that was created using Haiku Deck presentation software. Each slide contains the title of the presentation and information about Haiku Deck but lacks identifying details about the creator of the presentation.
7 Business models that Got Shot in 2011 (by @nickdemey @boardofinno)Board of Innovation
Lessons from failed business concepts.
Need more Business Model Innovation? http://www.boardofinnovation.com/business-model-patterns/
Want to try the Business Model Kit?
http://www.boardofinnovation.com/business-model-templates-tools/
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10 Bad marketing Habits that Surprisingly Still Exist in 2015
1. 10 Bad Marketing Habits that Surprisingly Still Exist in 2015
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11. 10 Bad Marketing Habits that Surprisingly Still Exist in 2015
Created with Haiku Deck, presentation software that's simple, beautiful and fun.
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page 11 of 12
12. 10 Bad Marketing Habits that Surprisingly Still Exist in 2015
Created with Haiku Deck, presentation software that's simple, beautiful and fun.
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page 12 of 12