"Stratejik Senaryo Kararları ve Davranışsal Yaklaşım" dersi (İŞL 590, İşletme Alanında Seçilmiş Konular adıyla 3 Kredi olarak) 2015 yılında TOBB Ekonomi ve Teknoloji Üniversitesi Sosyal Bilimler Enstitüsü İşletme Yüksek Lisans Programı'na girmiştir. Eray AKDAĞ ve Barış URHAN tarafından verilen bu dersin ilk haftası için hazırlanan derse giriş slaytlarıdır.
"Stratejik Senaryo Kararları ve Davranışsal Yaklaşım" başlıklı dersin "Stratejik Düşünme" modülüne ilişkin sunum slaytlarıdır. Bu ders 2015 yılında TOBB Ekonomi ve Teknoloji Üniversitesi İşletme Yüksek Lisans (MBA) Programı kapsamında "İşletme Alanında Seçilmiş Konular" ismiyle görünmektedir.
Devletle İlişkiler ve Etkili Bağlantı GeliştirmeERAY AKDAG
İletişim, Resmi İletişim, Devletle İlişkiler ve Etkili Profesyonel Bağlantı Geliştirme konularında "EY Ankara Advisory Team 3rd Off-site Event" için hazırlanan sunum slaytları.
Gençlik Buluşmasında teknolojik ve sosyal inovasyon konularda küçük bir ufuk turu hazırlamak amacıyla;
Fütüristik İnovasyon Temasıyla gerçekleştirilen 38. TEMÖB'ün (Türkiye Endüstri Mühendisliği Öğrencileri Buluşması) ilk oturumundaki konuşmama eşlik eden bu sunum TOBB Ekonomi ve Teknoloji Üniversitesi Endüstri ve Verimlilik Topluluğu'nun misafiri olarak 25.09.2014 tarihinde gerçekleştirilmiştir.
Citizens’ Power of Calling to Account in Public Administration and Public Ser...ERAY AKDAG
SUMMARY: A healthy democracy requires citizens to participate in policy selection and decision making processes as an individual or community. This participation also constitutes an external audit for the government. Citizens' Power of Calling Government to Account is a critical area which have been improving and evaluating throughout the history of democracy. These whole sets of accountability mechanisms aim a better public administration and are enforced widely in international law and practice, especially in the EU, since these are some of the most critical components of a healthy democratic practice.
Vatandaşın Devlet Yönetiminde Hesap Sorabilme GücüERAY AKDAG
ÖZET: Sağlıklı bir demokrasi, vatandaşın birey ya da topluluk olarak politika belirleme ve karar alma süreçlerine katılımını gerektirir. Bu katılım aynı zamanda devlet için bir dış denetim oluşturmaktadır. Vatandaşın Devletten Hesap Sorma Gücü demokrasi tarihiyle evrilen ve gelişen kritik bir alandır. Daha iyi kamu yönetimini hedefleyen bu mekanizmalar bütünü AB başta olmak üzere uluslararası hukukta ve uygulamalarda da kapsamlı yer bulmaktadır. Zira demokrasinin sağlıklı çalışabilmesinin en önemli unsurları arasında yer almaktadır.
"Stratejik Senaryo Kararları ve Davranışsal Yaklaşım" başlıklı dersin "Stratejik Düşünme" modülüne ilişkin sunum slaytlarıdır. Bu ders 2015 yılında TOBB Ekonomi ve Teknoloji Üniversitesi İşletme Yüksek Lisans (MBA) Programı kapsamında "İşletme Alanında Seçilmiş Konular" ismiyle görünmektedir.
Devletle İlişkiler ve Etkili Bağlantı GeliştirmeERAY AKDAG
İletişim, Resmi İletişim, Devletle İlişkiler ve Etkili Profesyonel Bağlantı Geliştirme konularında "EY Ankara Advisory Team 3rd Off-site Event" için hazırlanan sunum slaytları.
Gençlik Buluşmasında teknolojik ve sosyal inovasyon konularda küçük bir ufuk turu hazırlamak amacıyla;
Fütüristik İnovasyon Temasıyla gerçekleştirilen 38. TEMÖB'ün (Türkiye Endüstri Mühendisliği Öğrencileri Buluşması) ilk oturumundaki konuşmama eşlik eden bu sunum TOBB Ekonomi ve Teknoloji Üniversitesi Endüstri ve Verimlilik Topluluğu'nun misafiri olarak 25.09.2014 tarihinde gerçekleştirilmiştir.
Citizens’ Power of Calling to Account in Public Administration and Public Ser...ERAY AKDAG
SUMMARY: A healthy democracy requires citizens to participate in policy selection and decision making processes as an individual or community. This participation also constitutes an external audit for the government. Citizens' Power of Calling Government to Account is a critical area which have been improving and evaluating throughout the history of democracy. These whole sets of accountability mechanisms aim a better public administration and are enforced widely in international law and practice, especially in the EU, since these are some of the most critical components of a healthy democratic practice.
Vatandaşın Devlet Yönetiminde Hesap Sorabilme GücüERAY AKDAG
ÖZET: Sağlıklı bir demokrasi, vatandaşın birey ya da topluluk olarak politika belirleme ve karar alma süreçlerine katılımını gerektirir. Bu katılım aynı zamanda devlet için bir dış denetim oluşturmaktadır. Vatandaşın Devletten Hesap Sorma Gücü demokrasi tarihiyle evrilen ve gelişen kritik bir alandır. Daha iyi kamu yönetimini hedefleyen bu mekanizmalar bütünü AB başta olmak üzere uluslararası hukukta ve uygulamalarda da kapsamlı yer bulmaktadır. Zira demokrasinin sağlıklı çalışabilmesinin en önemli unsurları arasında yer almaktadır.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
1. Stratejik Senaryo Kararları ve Davranışsal Yaklaşım - TOBB ETÜ MBA Derse Giriş
1. İşletme Yüksek Lisans Programı Yönetimde Stratejik Düşünme
Stratejik Senaryo Kararları ve Davranışsal Yaklaşım Dersi Eray AKDAĞ
STRATEJİK SENARYO KARARLARI
VE
DAVRANIŞSAL YAKLAŞIM
DERSE GİRİŞ
ERAY AKDAĞ & Ü. BARIŞ URHAN
TOBB Ekonomi ve Teknoloji Üniversitesi
İşletme Yüksek Lisans Programı
2015 – Yaz Dönemi
İşletme Yüksek Lisans Programı 1. Derse Giriş ve Karar Vericilerin Oyun Alanı
Stratejik Senaryo Kararları ve Davranışsal Yaklaşım Dersi E. AKDAĞ & B. URHAN
2. İşletme Yüksek Lisans Programı Yönetimde Stratejik Düşünme
Stratejik Senaryo Kararları ve Davranışsal Yaklaşım Dersi Eray AKDAĞ
İşletme Yüksek Lisans Programı 1. Derse Giriş ve Karar Vericilerin Oyun Alanı
Stratejik Senaryo Kararları ve Davranışsal Yaklaşım Dersi E. AKDAĞ & B. URHAN
“Education is
what remains
after one has forgotten
what one has learned
in school.”
Albert Einstein
3. İşletme Yüksek Lisans Programı 1. Derse Giriş ve Karar Vericilerin Oyun Alanı
Stratejik Senaryo Kararları ve Davranışsal Yaklaşım Dersi E. AKDAĞ & B. URHAN
DERSE GİRİŞ VE KARAR VERİCİLERİN OYUN ALANI
SUNUM PLANI
1. Tanışma
2. Kamu ve Özel Sektör Oyun Alanları
3. Dersin ve Amaçlarının Tanıtımı
4. Tartışma Ödevleri
5. Bonus Fırsatı
6. Dersin İşlenişi ve Sorumluluklar
7. İletişim
8. Görsel Telifleri
4. İşletme Yüksek Lisans Programı 1. Derse Giriş ve Karar Vericilerin Oyun Alanı
Stratejik Senaryo Kararları ve Davranışsal Yaklaşım Dersi E. AKDAĞ & B. URHAN
ERAY AKDAĞ
www.linkedin.com/in/erayakdag
www.twitter.com/erayakdag
1. TANIŞMA: Öğretim Elemanları
Ü. BARIŞ URHAN
https://www.linkedin.com/pub/u-
baris-urhan/24/b2/582
5. İşletme Yüksek Lisans Programı 1. Derse Giriş ve Karar Vericilerin Oyun Alanı
Stratejik Senaryo Kararları ve Davranışsal Yaklaşım Dersi E. AKDAĞ & B. URHAN
1. TANIŞMA: Öğrenciler
6. İşletme Yüksek Lisans Programı 1. Derse Giriş ve Karar Vericilerin Oyun Alanı
Stratejik Senaryo Kararları ve Davranışsal Yaklaşım Dersi E. AKDAĞ & B. URHAN
BELİRLEYİCİLERE KISA BAKIŞ
1. FİRMA VİZYON VE MİSYONU
2. YETKİNLİKLERİ VE ARAÇLARI
3. BİREYSEL YETKİNLİKLER VE ZAYIFLIKLAR
4. KARAR MEKANİZMALARININ ETKİSİ
5. YARATICILIK VE İNOVASYON EĞİLİMİ
6. RAKİPLERİN ETKİSİ
7. MÜŞTERİ VE TEDARİKÇİLERİN GÜCÜ
8. ÜRÜN PAZARI RİSK VE FIRSATLARI
9. SEKTÖREL GELİŞMELER
10. DİĞER SEKTÖR ETKİLEŞİMLERİ
11. REGÜLASYON OTORİTESİ OLARAK DEVLET
12. ULUSAL, ULUSLARARASI VE KÜRESEL TRENDLER
2. KAMU VE ÖZEL SEKTÖR OYUN ALANLARI: Belirleyiciler
7. İşletme Yüksek Lisans Programı Yönetimde Stratejik Düşünme
Stratejik Senaryo Kararları ve Davranışsal Yaklaşım Dersi Eray AKDAĞ
DERSE GİRİŞ VE KARAR VERİCİLERİN
OYUN ALANI
İşletme Yüksek Lisans Programı Derse Giriş ve Karar Vericilerin Oyun Alanı
Stratejik Senaryo Kararları ve Davranışsal Yaklaşım Dersi E. AKDAĞ & B. URHAN
8. İşletme Yüksek Lisans Programı 1. Derse Giriş ve Karar Vericilerin Oyun Alanı
Stratejik Senaryo Kararları ve Davranışsal Yaklaşım Dersi E. AKDAĞ & B. URHAN
HAFTALIK DERS AKIŞI
3. DERSİN VE AMAÇLARININ TANITIMI: Haftalık Akış
1. DERSE GİRİŞ VE KARAR VERİCİLERİN OYUN ALANI – EA & BU
2. ÖN YARGI VE İLLÜZYONLAR – BU
3. YÖNETİMDE STRATEJİK DÜŞÜNME – EA
4. SENARYO PLANLAMAYA GİRİŞ – EA
5. OYUN TEORİSİ YAKLAŞIMI – BU
6. DAVRANIŞSAL VE DENEYSEL EKONOMİYE GİRİŞ – BU
7. YARATICI DÜŞÜNME VE UYGULAMALARI – EA
8. YÖNETSEL KARAR ALMAYA GİRİŞ – EA
9. YÖNETSEL KARAR ALMA: METOT VE UYGULAMA – EA
10. YENİ YAKLAŞIMLAR: NÖROİKTİSAT & NÖROPAZARLAMA – BU
11. BONUS SUNUMLAR VE TARTIŞMA – EA & BU
12. TEKRAR – EA & BU
9. İşletme Yüksek Lisans Programı 1. Derse Giriş ve Karar Vericilerin Oyun Alanı
Stratejik Senaryo Kararları ve Davranışsal Yaklaşım Dersi E. AKDAĞ & B. URHAN
1. ANALİZ EGZERSİZLERİ
2. BLOG YORUMLARI
4. TARTIŞMA ÖDEVLERİ
https://stratejiksenaryo.wordpress.com/
10. İşletme Yüksek Lisans Programı 1. Derse Giriş ve Karar Vericilerin Oyun Alanı
Stratejik Senaryo Kararları ve Davranışsal Yaklaşım Dersi E. AKDAĞ & B. URHAN
İŞ STRATEJİMDE SUN TZU
1. Kısa Sunum: 5 Dakika – Seçeceğiniz Stratejiler
2. Strateji ve Planlamada Vurucu Noktalar
3. Gerçek Hayat – İş Planı Bağlantısı?
5. BONUS FIRSATLARI: Örnek «The Art of War»
«If you know your enemies and know yourself,
you will not be imperiled in a hundred battles...
if you do not know your enemies nor yourself,
you will be imperiled in every single battle.»
11. İşletme Yüksek Lisans Programı 1. Derse Giriş ve Karar Vericilerin Oyun Alanı
Stratejik Senaryo Kararları ve Davranışsal Yaklaşım Dersi E. AKDAĞ & B. URHAN
1. AKTİF KATILIM: % 25
2. KISA ÖDEVLER VE BLOG : % 35
3. YAZILI SINAV: % 40
4. BONUS (DERSTE AÇIKLANACAKTIR!)
1. ANALİZ EGZERSİZLERİ
2. BLOG YORUMLARI
3. YAZILI SINAV
DERSİN İŞLENİŞİ
1. YAKIN DERS TAKİBİ
2. SÜREKLİ KATILIM VE ETKİLEŞİM
3. NİTELİKLİ ÖDEVLER VE SUNUM
4. BAŞARILI SINAV
6. DERSİN İŞLENİŞİ VE SORUMLULUKLAR
DEĞERLENDİRME VE NOTLAMA
SORUMLULUKLAR
12. İşletme Yüksek Lisans Programı 1. Derse Giriş ve Karar Vericilerin Oyun Alanı
Stratejik Senaryo Kararları ve Davranışsal Yaklaşım Dersi E. AKDAĞ & B. URHAN
Ders İletişim Adresleri
1. Tartışma Ödevleri için İnternet Blogu:
https://stratejiksenaryo.wordpress.com/
(Bloga okuma ve yazma erişimi sadece dersin öğrencilerine özeldir!)
2. Duyurular & Sorular: stratejiksenaryo2015@googlegroups.com
3. Öğretim Elemanlarıyla İletişim için:
erayakdag@gmail.com & barisurhan@gmail.com
4. Youtube: bit.ly/sskdy
7. İLETİŞİM: Ders İletişim Adresleri
13. İşletme Yüksek Lisans Programı 1. Derse Giriş ve Karar Vericilerin Oyun Alanı
Stratejik Senaryo Kararları ve Davranışsal Yaklaşım Dersi E. AKDAĞ & B. URHAN
Görsel Telifleri
1. "Albert Einstein Head" by Photograph by Oren Jack Turner, Princeton, N.J.Modified with Photoshop by PM_Poon and later
by Dantadd. - This image is available from the United States Library of Congress's Prints and Photographs division under the
digital ID cph.3b46036. Licensed under Public Domain via Wikimedia Commons -
http://commons.wikimedia.org/wiki/File:Albert_Einstein_Head.jpg#/media/File:Albert_Einstein_Head.jpg
2. “Strategy Word In Maze Shows Game Plan” by Stuart Miles http://www.freedigitalphotos.net/images/agree-
terms.php?id=100211204
3. “Architecture Concept” by Mister GC http://www.freedigitalphotos.net/images/agree-terms.php?id=10087313
4. “Manage Sphere Definition Means Business Administration Or Develo” by Stuart Miles
http://www.freedigitalphotos.net/images/agree-terms.php?id=100259330
5. “City” by Salvatore Vuono http://www.freedigitalphotos.net/images/agree-terms.php?id=10011901
6. “Series Of Business Professionals At Work” by photostock http://www.freedigitalphotos.net/images/agree-
terms.php?id=10038962
7. Go Taşları: "Go board part" by Dilaudid - Own work; modified from Image:Go_board.jpg, which was made by
user:donarreiskoffer. Licensed under CC BY-SA 3.0 via Wikimedia Commons -
http://commons.wikimedia.org/wiki/File:Go_board_part.jpg#/media/File:Go_board_part.jpg
8. "Bamboo book - closed - UCR" by vlasta2, bluefootedbooby on flickr.com -
http://flickr.com/photos/bluefootedbooby/370457835/. Licensed under CC BY 2.0 via Wikimedia Commons -
http://commons.wikimedia.org/wiki/File:Bamboo_book_-_closed_-_UCR.jpg#/media/File:Bamboo_book_-_closed_-
_UCR.jpg
9. License: Creative Commons – CC 3.0-BY-NC-SA http://creativecommons.org/licenses/by-nc-sa/3.0/ Uploaded by:
Wikiphoto - http://www.wikihow.com/User:Wikiphoto
10. "Enchoen27n3200" by 663highland - 663highland. Licensed under CC BY 2.5 via Wikimedia Commons -
http://commons.wikimedia.org/wiki/File:Enchoen27n3200.jpg#/media/File:Enchoen27n3200.jpg
11. License: Creative Commons Uploaded by: Wikiphoto http://www.wikihow.com/Understand-and-Apply-Lessons-from-
%22The-Art-of-War%22
8. GÖRSEL TELİFLERİ: Sunumda Kullanılan Görseller
14. İşletme Yüksek Lisans Programı Yönetimde Stratejik Düşünme
Stratejik Senaryo Kararları ve Davranışsal Yaklaşım Dersi Eray AKDAĞ
STRATEJİK SENARYO KARARLARI
VE
DAVRANIŞSAL YAKLAŞIM
ERAY AKDAĞ & Ü. BARIŞ URHAN
TOBB Ekonomi ve Teknoloji Üniversitesi
İşletme Yüksek Lisans Programı 2015 – Yaz Dönemi
İşletme Yüksek Lisans Programı 1. Derse Giriş ve Karar Vericilerin Oyun Alanı
Stratejik Senaryo Kararları ve Davranışsal Yaklaşım Dersi E. AKDAĞ & B. URHAN
TEŞEKKÜRLER!
SORULAR?