This document is the summer newsletter of Moore Landscapes, celebrating their 60th anniversary in business. It provides a history of the company from its founding in 1948 to the present day, outlines their growth over decades to become a leader in the large Chicago landscaping market, and highlights some of their most prominent current projects and 240 employees. It also introduces Nancy Hanson, who recently celebrated her first anniversary as an Account Executive, bringing over 14 years of horticulture experience.

1. The Moore Insider
Enhancing Environments Since 1948™
Summer Newsletter
60th Year in Business.
Special Anniversary Issue!
1869 Techny Road Northbrook, IL 60062-5450 P 847 564-9393 F 847 564-9080 www.moorelandscapes.com

2. Enhancing Environments for 60 Years
• The firm was founded in 1948 by Floyd Moore,
as soon as he got out of high school, with
startup money saved from mowing lawns in the
summertime. Moore Landscapes, Inc. has since
become one of the larger contractors in the billion-
dollar Chicago landscaping market.
• The early client list of the company, originally called
Moore’s Landscape & Nursery, included mostly
residential maintenance projects on Chicago’s
wealthy North Shore along Lake Michigan. This
client list expanded in the early 1960s into larger
commercial installation and maintenance projects.
Two of the bigger accounts back then were the
Signode Steel Company, now part of Illinois Tool
Moore Landscapes executives say the secret to the company’s success lies in its
Works, and the Chicago Park District. Both remain retention of high-performing employees. Many of the associates seen here have
loyal clients to this day. more than 20 years of experience with the company.
• The company grew into the multi-family arena with the help of the
Rubloff Company in 1962 by installing the landscape for their huge
Sandburg Village community. This is now regarded as the impetus for
gentrifying the famous Gold Coast neighborhood of old brownstone
rowhouses and greystone mansions (bordered on the east by
Lake Shore Drive and Lake Michigan).
• In the 1970s, the company took on larger multi-family installation projects,
including the Mission Hills Golf Course Community in suburban Northbrook.
This was one of the early pioneer golf clubs in Chicago that developed
attached housing and condominiums around its 18 fairways, greens and
water courses
• In the late 1970s and early 1980s, the second landscape-generation Moore
boys, Victor and Eric, started full-time employment with the company. They
had spent
Moore Landscapes’ Chicago Park District contract
much of
includes Lincoln Park, Grant Park and the median their younger
planters along Lake Shore Drive, among many
other high-traffic areas. Each year we plant days working
250,000 flowers over 214 square miles across for the
69 parks, all while accommodating events like
Lollapalooza, Taste of Chicago and company,
numerous political functions. including
summers
during their college days and winters plowing snow during
their vacations from school.
• Floyd and Marie began retirement from the company in
1984. Victor became President and Eric the Vice President,
and the brothers started a buyout process from their
One of Moore Landscapes’ most comprehensive current projects is
parents. They promoted people from within the company Woodfield Corporate Center in Schaumburg, Ill. Landscaping for this
corporate park comprises more than 6,000 square feet of flower beds,
to new management positions, many of whom had started which is monitored daily and replanted four times a year.
out in the field with them as laborers and foremen.

3. • Three of these people were responsible for the company’s growth and profitability in the 1980s and 1990s, and
are continuing with the firm today. They include: Christopher Coe, VP of Construction; Bill Parker, VP of Suburban
Maintenance; and Stacey Diedrick, VP of Accounting & Administration.
• In the new millennium, these people have
increased the yearly revenue to the $20 million
mark and are responsible for the livelihood of
240 employees. The company’s current client
list includes:
• The City of Chicago (medians, hanging
baskets and flower planters)
• The Chicago Park District (all of the flower
planting in 187 parks, Lake Shore Drive
median and district-wide planting programs)
• Trump Tower
• The Town of Fort Sheridan
• Evanston Northwestern Healthcare
• Illinois Tool Works
• CB Richard Ellis For brothers Victor and Eric Moore, the 10 acres they transformed into
the Linden Tree Lane townhome community in Glenview, Ill. held special
• Grubb & Ellis significance. Fifty years earlier, their father purchased the property to expand
• Jones Lang LaSalle his growing landscape business.
• The immediate goal of management is to bring
the firm to the next level of sales and profitability through an
improved management infrastructure. We plan to continue
building on the legacy of superior customer service that
Moore Landscapes, Inc. has been known for throughout its
60-year history.
"We get the prestige of saying the Chicago Park District
Moore Landscapes has worked extensively with the City of Chicago, is our client, but it goes beyond bragging rights," Victor
maintaining the green rooftop at City Hall at Mayor Daley’s behest, and says. Since the early 1990s, one of the company’s most
maintaining the landscaping for O’Hare International Airport for which high-profile projects has been its landscaping for the
Moore Landscapes won an ILCA award in 2006. Chicago Park District Floral Gardens.

4. Moore Speaks at IFMANI Meeting
Kevin Coe, a Landscape Architect with Moore Landscapes, spoke at
the May meeting of the Illinois Facility Managers of Northern Illinois
(IFMANI) on the topic of Green Roofs. Kevin’s presentation was
entitled, “Going Green: Is a Green Roof in Your Building’s Future?”
Drawing upon his extensive experience designing, estimating and
overseeing the installation of green roofs throughout the Chicagoland
area, Kevin offered the audience a thorough primer on green roofs.
The topics covered by Kevin’s presentation included:
• Brief History of Green Roofs
• Major Green Roof types
• Overview of Green Roof Functions and Components
• Essential Functions and Components of Green Roofs
• Optional Functions and Components of Green Roofs
• Public and Private Benefits
• Major Environmental and Design Factors that Affect the Benefits
of Green Roofs
• Green Roof Design Principles Kevin Coe at the May meeting of the Illinois Facility
Managers of Northern Illinois (IFMANI).
• Calculating Green Roof Costs
Employee Spotlight
Nancy Hanson
Account Manager
MOORE LANDSCAPES, INC.
MISSION STATEMENT:
We’re happy to announce that Nancy Hanson just celebrated her first anniversary
with Moore Landscapes, Inc. as an Account Executive. Nancy brings with her 14
years of experience in the horticulture industry. She has experience as a perennial TO CREATE, ENHANCE AND
grower and an annual and perennial designer; with maintenance and managing PRESERVE OUR CLIENTS’
crews; and in the sales and marketing side of the industry.
LANDSCAPE INVESTMENTS BY
Nancy has an impressive list of credentials. She has a degree from the College of
DuPage in Ornamental Horticulture. She is an ICN (Illinois Certified Professional), PROVIDING PROFESSIONAL
an ISA Certified Arborist and holds her Pesticide Applicator license. SERVICES THROUGH HIGHLY
Away from work, Nancy relaxes by gardening and capturing her garden in QUALIFIED AND
watercolor paintings. She works as a volunteer with the Midwest Greyhounds in
Illinois and Greyhounds Only in Wisconsin. Both organizations rescue and place DEPENDABLE PEOPLE.
retired greyhounds.
Enhancing Environments Since 1948™
1869 Techny Road Northbrook, IL 60062-5450 P 847 564-9393 F 847 564-9080 www.moorelandscapes.com