SlideShare a Scribd company logo
В 2011 Starbucks посетило 60 млн. человек



             Около 50% посетителей нравится страница Starbucks на Facebook



                            но менее 1% участвуют в обсуждениях,
                            То есть лояльны к бренду


                           Дает отличный охват целевой аудитории

Но пока малоэффективен в формировании лояльности

More Related Content

Viewers also liked

La Resilienza e i Modelli di Maturità
La Resilienza e i Modelli di MaturitàLa Resilienza e i Modelli di Maturità
La Resilienza e i Modelli di Maturità
Luigi Buglione
 
PAST CONTINUOUS AND PAST SIMPLE
PAST CONTINUOUS AND PAST SIMPLEPAST CONTINUOUS AND PAST SIMPLE
PAST CONTINUOUS AND PAST SIMPLE
Rolando Velasco
 
Knowledge Organisation Systems in Digital Libraries: A Comparative Study
Knowledge Organisation Systems in Digital Libraries: A Comparative StudyKnowledge Organisation Systems in Digital Libraries: A Comparative Study
Knowledge Organisation Systems in Digital Libraries: A Comparative Study
Bhojaraju Gunjal
 
Tracking Exploit Kits - Virus Bulletin 2016
Tracking Exploit Kits - Virus Bulletin 2016Tracking Exploit Kits - Virus Bulletin 2016
Tracking Exploit Kits - Virus Bulletin 2016
John Bambenek
 
Retirement planning
Retirement planningRetirement planning
Retirement planning
Abhinay Gupta
 
Magazine HRI - Sécurité : ne pas agir a un coût - J. Marsan A. Fortier
Magazine HRI - Sécurité : ne pas agir a un coût - J. Marsan A. FortierMagazine HRI - Sécurité : ne pas agir a un coût - J. Marsan A. Fortier
Magazine HRI - Sécurité : ne pas agir a un coût - J. Marsan A. Fortier
Alain Fortier
 
Google+ 101 Guide
Google+ 101 GuideGoogle+ 101 Guide
Google+ 101 Guide
Supernova Media
 
USA Medical Device & Equipment Report 2015
USA Medical Device & Equipment Report 2015USA Medical Device & Equipment Report 2015
USA Medical Device & Equipment Report 2015
Tushar Ranjan Dash
 

Viewers also liked (8)

La Resilienza e i Modelli di Maturità
La Resilienza e i Modelli di MaturitàLa Resilienza e i Modelli di Maturità
La Resilienza e i Modelli di Maturità
 
PAST CONTINUOUS AND PAST SIMPLE
PAST CONTINUOUS AND PAST SIMPLEPAST CONTINUOUS AND PAST SIMPLE
PAST CONTINUOUS AND PAST SIMPLE
 
Knowledge Organisation Systems in Digital Libraries: A Comparative Study
Knowledge Organisation Systems in Digital Libraries: A Comparative StudyKnowledge Organisation Systems in Digital Libraries: A Comparative Study
Knowledge Organisation Systems in Digital Libraries: A Comparative Study
 
Tracking Exploit Kits - Virus Bulletin 2016
Tracking Exploit Kits - Virus Bulletin 2016Tracking Exploit Kits - Virus Bulletin 2016
Tracking Exploit Kits - Virus Bulletin 2016
 
Retirement planning
Retirement planningRetirement planning
Retirement planning
 
Magazine HRI - Sécurité : ne pas agir a un coût - J. Marsan A. Fortier
Magazine HRI - Sécurité : ne pas agir a un coût - J. Marsan A. FortierMagazine HRI - Sécurité : ne pas agir a un coût - J. Marsan A. Fortier
Magazine HRI - Sécurité : ne pas agir a un coût - J. Marsan A. Fortier
 
Google+ 101 Guide
Google+ 101 GuideGoogle+ 101 Guide
Google+ 101 Guide
 
USA Medical Device & Equipment Report 2015
USA Medical Device & Equipment Report 2015USA Medical Device & Equipment Report 2015
USA Medical Device & Equipment Report 2015
 

Starbucks Case

  • 1. В 2011 Starbucks посетило 60 млн. человек Около 50% посетителей нравится страница Starbucks на Facebook но менее 1% участвуют в обсуждениях, То есть лояльны к бренду Дает отличный охват целевой аудитории Но пока малоэффективен в формировании лояльности