Emmanuel Benbihy and PRIMUM ENTERTAINMENT GROUP have signed the first license deal for the Cities of LoveTM franchise. The deal is for the episode "Rio, I Love YouTM" which will be a Brazilian co-production. Cities of LoveTM is an anthology film series that explores love and relationships in iconic cities around the world through short films connected by transitional scenes. "Rio, I Love YouTM" will be directed by 3 Brazilian, 3 American, and 4 international directors and feature an A-list cast. Production is slated to begin in spring 2010.

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Emmanuel Benbihy and PRIMUM ENTERTAINMENT GROUP enter into first license
deal for Cities of Love™ with next episode “Rio, I Love You™”
Cannes, France - May 17, 2009
CITIES OF LOVE™
Cities of Love™ is a series of motion pictures illustrating the universality of love in top iconic cities around the world.
Each Cities of Love’s™ episode respects a very specific format: it is a collective feature film composed of no less than
10 Segments - created by imaginative directors from countries around the world. All the Segments are woven together
by interstitial Transitions placed before, between and after each of the Segments. In each episode of this franchise, the
city is the main unifying character and the film shows it as a living, breathing and loving whole.
The Cities of Love™ series (Paris, je t’aime, New York, I Love You), which Emmanuel Benbihy has been developing
since 2000, reveals a new approach to the anthology genre. Through his development company, EVER SO CLOSE,
INC., he designed and structured the Cities of Love™ franchise in order to start selling Cities of Love™ one picture
licenses, with Rio, I Love You (“Rio, Te Amo”) being the first ever.
Over the years, Benbihy developed a specific production approach for an unusual format which is way more complex
than producing a series of short films:
• A unique split-out narrative structure has been defined. The fluid and innovative Format presents a new
approach of anthologies: the unity allows the audience to have a feature film experience, which ultimately leads
to a greater commercial appeal.
• A different organization of the production has been determined to match the specificities of the Format.
• Major Hollywood and world-class talent have embraced the experience on both sides of the camera. Specific
legal arrangements have made it possible for A-list talent to be part of the adventure with the support of US
guilds (DGA, WGA and SAG).
The Cities of Love™ franchise is a unique endeavor whose purpose is to build unity with diversity and to inquire into
the universality of love, to explore relationships in the urban life of the 21st century, a significant period in urban
evolution. The Cities of Love™ brand will travel around the world in the most romantic cities: negotiations are currently
underway for licenses for other cities.
The next episode produced by Benbihy will be “Shanghai, I Love You™” whose production is expected to begin in Fall
2009 and completed in time to be part of the Shanghai World Expo 2010. A larger announcement will be made later in
the Festival.
RIO, I LOVE YOU™
PRIMUM ENTERTAINMENT GROUP acquired the “Rio, I Love You™” license and will lead the co-production with its
Brazilian partners OZ PRODUÇÕES, LIMITE PRODUÇÕES, and BOSSA NOVA FILMS.
The episode, to be titled, “RIO, TE AMO™” will be an official Brazilian co-production and Rio de Janeiro based Limite
will coordinate the physical production effort for the endeavor. Their involvement brought Bossa Nova and Rio’s film
investment agency, RioFilme, to the team.
Emmanuel Benbihy will be Executive Producer and is expected to play an integral role in all phases of the production.
Additionally, RIOFILME, has committed to a development investment with the PRIMUM production consortium. The
deal gives RioFilme the opportunity to distribute in Latin America and confirms a direct participation by the City of Rio.
Cities of Love™ ­ A franchise developed by Ever So Close, Inc.

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“PRIMUM is honored to be able to bring this project to city of Rio de Janeiro. We value the opportunity to collaborate
with the entire Brazilian film community, and the city of Rio de Janeiro in our effort to deliver a great film for the ‘cidade
maravilhosa’ (“the marvelous city”).” –Primum Entertainment Group, CEO, Joshua Skurla
nd
The first ever Cities of Love licensing agreement was signed during the first weekend of the 62 Cannes Festival in the
presence of Ever So Close’s Benbihy and partner Laurent Constanty along with Primum’s CEO Skurla and Director
Oliver Kwon.
A group of the world’s most talented and esteemed directors (3 from Brazil, 3 from the US and 4 from the rest of the
world) are teaming up to direct the ground-breaking feature film to be shot in Spring 2010. This episode, as the previous
ones in Paris and New York, will feature an impressive A-list cast.
Tomorrow, Emmanuel Benbihy with gather with Brazilian partners and the Brazilian National Cinema Agency (ANCINE)
for the official launch announcement at the Cinema do Brazil stand.
NEW YORK, I LOVE YOU - RELEASE DATE
Vivendi Entertainment has announced that it will theatrically release NEW YORK, I LOVE YOU nationwide on October
16, 2009. The film will be released simultaneously is several other countries.
Directed by an eclectic group that includes Jiang Wen, Mira Nair, Shunji Iwai, Yvan Attal, Brett Ratner, Allen Hughes,
Shekhar Khapur, Natalie Portman, Fatih Akin, Joshua Marston and Randy Balsmeyer and, the film boasts an all-star
cast including Bradley Cooper, Justin Bartha, Andy Garcia, Hayden Christensen, Rachel Bilson, Natalie Portman, Irrfan
Khan, Emilie Ohana, Orlando Bloom, Christina Ricci, Maggie Q, Ethan Hawke, Anton Yelchin, James Caan, Olivia
Thilrlby, Blake Lively, Drea de Matteo, Julie Christie, John Hurt, Shia LaBeouf, Ugur Yucel, Taylor Geare, Carlos Acosta,
Jacinda Barrett, Shu Qi (Cannes member of the 2009 Jury), Burt Young, Chris Cooper, Robin Wright Penn (Cannes
member of the 2009 Jury), Eva Ammuri, Eli Wallach and Cloris Leachman.
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About Ever So Close, Inc.
Ever So Close Inc. is a US based development and production house that develops the Cities of Love™ franchise, as
well as several film projects in America, Asia and Europe. It has been founded by Emmanuel Benbihy, Pierre Asséo and
Laurent Constanty.
About Primum Entertainment Group
Primum Entertainment Group is an innovative new media company dedicated to the production and distribution of world-
class live events and filmed entertainment properties in Latin America. Formed in 2008, Primum is led by Founder and
CEO, Joshua Skurla and backed by RVI Capital Partners, a US based venture firm headed by Oliver Kwon.
About Oz Produções
OZ, a newly founded Rio de Janeiro based company, led by partners Dan Klabin and Jonas Calmon Klabin, is active in
film, music, and theater productions. Upcoming productions include, the Brazilian verion of rock-musical "Hedwig and
the Angry Inch" and the classic “Eodipus Rex”.
About Limite Produções
Limite Produções is a film production company managed by Luís Vidal, who has been working as a producer for the
past 15 years. Limite’s previous works include feature films such as Justiça, (dir. Maria Augusta Ramos), Praça Saens
Pena (dir. Vinicius Reis), and flag the premiere of Maré, nossa História de Amor, (dir. Lúcia Murat).
About Bossa Nova Films
Bossa Nova Films is one of the largest audiovisiual production companies in Brazil specializing in advertising,
entertainment, and branded content.
Cities of Love™ ­ A franchise developed by Ever So Close, Inc.

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About RioFilme
RioFilme is a Rio de Janeiro city government film company that is currently funding some 30 pictures to be produced in
Rio or by local companies, of which ten will open this year. RioFilme is headed by Sergio Sá Leitão and Christian de
Castro is the head of distribution.
About Vivendi Entertainment
Vivendi Entertainment is a full service domestic film, DVD, and digital distribution company representing a vast range of
genres including action, comedy, thriller, urban, family, fitness and stand-up comedies. Vivendi has been a favorite
choice of independent content providers. Vivendi has built an extensive catalog of over 1,500 titles and its customer-
centric business model was founded on the principles of collaboration and financial transparency. Vivendi
Entertainment will release the highly anticipated feature film New York, I Love You theatrically in the fall of 2009.
Cities of Love™ ­ A franchise developed by Ever So Close, Inc.