2. • American Litho’s exceptional personal service makes us
the printer you can trust.
• Our dedicated customer service department is staffed with
the most experienced, knowledgeable people in the
printing business.
• You are assigned a personal customer service
representative who works closely with you to make sure
your job runs smoothly and efficiently through our entire
process – from pre-press to final distribution.
Customer service that cares
3. Pre-Press that works
• American Litho’s pre-press department combines a fully
electronic workflow with high-speed digital
pre-press, digital proofing, and direct-to-plate imaging
equipment.
• Seasoned technicians and graphic artists expertly perform
color corrections, retouching, and image manipulation.
• Sophisticated, platform-independent systems accept work
seamlessly from host-user interfaces, the Internet, FTP,
Blackberry, iPhone and more.
• 24/7 Service
• ASK ME ABOUT PRINT FLOW?
4. Creative Format Design
• Our Product Development team offers innovative &
unique inline format designs tailored to drive customer
response!
• Faster, more cost-effective printing services.
• Optimal formats for your in-line jobs.
• Creative appeal: standing out in the mailbox.
• Test your control and new designs for a reasonable rate
• 6% increase on average with new designs
5. • Miracle Cards
Durable
UV-coated
Can be personalized single or multi-use cards
Endless sizes, shapes & unmatched quality.
• Miracle Effects
Miracle Effect coatings produce the kind of creative
finishes that really stand out!
Sensory branding
30% Higher Response Rate to more pieces with more than
one sense appeal
Glitter 14% higher open and response rating
Miracle Glitter
Miracle Scent
Miracle Raised
Miracle Gloss
Move the needle with Miracle Cards & Effects
Miracle Grit
Miracle Texture
Miracle Soft Touch
Miracle Scratch-Off
Miracle Matte
Miracle Metallic
Miracle Dull
6. • High speed web presses utilizing state-of-the-art inline
finishing.
• Multiple cut-off sizes allow efficient production of
unlimited formats.
• 600DPI high speed variable personalization with Kodak
S20 technology
• Specialty UV coatings in a wide range of finishes.
• Direct Mail
• Retail
• Brochures
• Magazine Inserts
• Ultimate flexibility for
making changes – right up to
press date
• Significant postal savings
The In-line Advantage
• Significant capacity!
600 MM pieces mailed
annually
• Nationwide mailing
distributed from the
Midwest
• Cut, fold, glue, ship
– all in-line.
In-Line Division
7. • Featuring Goss, Heidelberg and Komori, our state-of-the-art web presses provide the capacity and
flexibility you need for your largest print jobs. Centralized computer-controlled inking and chemical
mixing systems along with automatic color management and register control, provide the consistent
quality output of our web printing.
• Direct mail production
• Marketing materials and sales collateral
• Free-standing newspaper inserts
Excellence in every format
Web Offset Printing Services
• Coupon books
• In-store circulars and promotions
8. • Mitsubishi 56” 7 color UV press
• Two (2) Heidelberg XL 40” 6 color with coater
Soft Touch
Gloss and Satin Aqueous
Variety of substrates (paper to plastic)
• In-store signage
• Packaging
• POP displays
• Retail inserts
• Direct mail
• Data stays in-house
• Great for testing
• Body and cover can run on different presses
Sheet-fed Division
9. • Digital Storefront shopping platform
• Job submissions from anywhere at anytime
• Stock management
• Pre-defined job ordering from digital asset
library
• Quick turn fulfillment
• 30,000 or less
• Many clients use this as a fast lap service
• Data in the afternoon, shipping at 5AM –
everyday!
Digital Division
10. • Vutek QS3200 6 Color
Digital Wide-Format
Printer
• Vutek GS32509 Color
with White Digital
Wide-Format Printer
POP & Signage Department
• Zünd L3000 Digital Die
Cutter and Router
Variety of substrates
(127” wide up to 2” thick)
In-store signage
Packaging
POP displays
Tradeshow graphics
Promotional materials
Banners
• Our POP & Signage Department
offers real solutions for retail
display graphics that can be
custom tailored to meet your
needs.
11. • Mitsubishi 56” 7 color UV press
• Bobst Die Cutter
• Brausse folder/gluer
• BUSCH Model SWH 180 RLA Pile Turner/Aerator
• Zünd L3000 Digital Die Cutter and Router for packaging
design mockups and samples
• Continuing to expand in more equipment and technology
• Printing To Finishing Capabilities:
7 Color High Definition Process
UV Coating
Small and Large Format Offset Printing
Die Cutter
Several High Speed Finishing Lines
In-House CTP Plate Making
In-House Ink Supply and Mixing
Labeling, Couponing, Windowing
Data Collection on Color Targets – LAB Readings
Vegetable-based inks. In addition to being environmentally friendly, these
inks, primarily soy, produce bright, high-quality images.
Packaging Division
American Litho's proofing and printing
presses have been G7 Master Printer
qualified by IDEAlliance. IDEAlliance is a
global community of industry leaders.
12. • Largest Bindery in the US
• Folders and cutters
• Imaging equipment – 1”, 2” & 4 ¼” heads
• Die-cutting
• Multitude of stitching capabilities
Inside/Outside imaging
High-speed
Selective binding
Up to 12 pocket stitching
WHAT SUCCESS LOOKS LIKE
38 million pieces a year, choreographed project.
Covers and bodies ran and went right to the stitcher.
RESULTS
Client saved $$ with no shipping charges to MN.
Bindery & Finishing Division
• Quality finishing for every printing project.
High net output
ASIR control for accurate assembly of perfect-
bound products
JDF compatibility for precise handling from pre-
press to final output
3-knife and 5-knife trimming
Inside and outside personalization
Tabbing & wafer sealing
Shrink-wrapping
Card and label affixing
13. • High speed flow master inserters
• Offline tipping and affixing
Cards, packets, BRE’s, etc...
• Imaging equipment – 1”, 2” & 4 ¼” heads
Simplex and duplex imaging
• Vacuum tables with plow stations
• #9 Envelope Direct Mail Workhorse
• Read/write capabilities on inserters and vacuum
tables
• Camera matching on inserters and vacuum tables
• DOD UV printing for any substrate
• 240 and 600 DPI Imaging
Lettershop Division
14. Pick ‘n’ Pack Fulfillment
• Manage every project from customized assembly to nationwide shipping
Full cartons
Partial cartons
Orders of less than a hundred
Just in time fulfillment
Under one roof - no shipping or postage cost for internal kitting jobs
15. • Profiling and Modeling
Identify the unique characteristics of your customer and zero in on the right prospects
• Segmentation and Tracking
Profile your existing customers and group them based on custom behavior, demographic and lifestyle traits
• Responder Analysis
Analyze customers that have responded to your campaign to measure key elements such as segment
performance and campaign effectiveness
• Data Management
Securely house data with scheduled NCOA & CASS/DPV updates while integrating Suppression and
Presort processing with advanced file delivery options
• Direct Mail Lists and Email
Consumers and Business Compiled, Resident and Specialty Lists
• Identify the lifestyle, demographic, and geographic characteristics of the client file through
leveraging data enhancements techniques and analysis. Indexing scores will be used to identify the
key household level demographic variables that are most unique within and across your market
area. By combining demographics, lifestyle characteristics, geographical analysis, the customer
profile will pinpoint the highest performing and “look-a-like” carrier routes based on the core
profile of the customer file.
Amerilytics
16. Amerilytics Continued…
• Process Overview
Apply address hygiene processing to customer file to remove bad address
Identify and remove duplicate records
Enhance unique households by appending the following demographic elements
Age, Dwelling Type, Education, Ethnicity, Home Market Value, Homeowner/Renter, Household Income, Length of
Residence, Marital Status, Presence of Children
Enhance unique households by establishing common lifestyle traits
Identify core customer base, which represent the best customers and outline the key attributes
Create a primary map using customer data to highlight best performing carrier routes
Create secondary map to highlight “look-a-like” carrier route
Generate counts for prospect emails
17. Security
• Building Security: Key Card Access Control
40 Video cameras covering exits and production areas.
Servers Access control, Temperature and humidity control UPS
power backup.
Fire Detection and extinguishing systems
• Data Security: Encrypted data
Independent Vulnerability Test annually
All computers Password protected. New passwords every 60 days
Antivirus, Spam Protection and Malware Protection
Customer Data is shredded after 6 months unless specified
different in a contract
Data backups daily
Offsite Data backup storage
18. Our Growing Green Mission Statement:
• The company reinforces this statement with clear “commitments” that give
environmental policy a primary role in evaluating product, process design and
planning. These also make it imperative that natural resources and
manufacturing by-products be managed in a responsible manner, and ensure
that environmental management will be an integral part of all facets of
American Litho’s operations. Through implementation of this commitment to
environmental excellence we have greatly reduced air emissions and hazardous
waste generation. Hazardous waste has even been totally eliminated from part
of our operations.
• Upon request, American Litho, Inc. can offer our customers 100% recycled
paper products for their projects and most of our daily print jobs are on 25%
recycled paper products. Moreover, we buy from Sustainable Forestry
Initiative® (SFI®) or Forest Stewardship Council® (FSC®) certified paper
mills to ensure we leave a smaller carbon footprint on the environment.
!
19. Take a peek at our other GREEN initiatives:
100% participation recycling program
All of our paper and cardboard waste is collected and recycled. Our clean-up rags are reclaimed and reused. Waste
toner is captured and reprocessed. By recycling and reusing these materials, we are putting less waste in landfills.
Digital Workflow
Our preflight and proofing process is entirely digital, reducing film, chemical (chemical free) and paper waste,
supplies customers with electronic proofs which reduces paper use and shipping waste. Our digital workflow also
reduces turn around time from idea to print.
FSC Certified Paper
Our house stocks are FSC certified (Forest Stewardship Council). These chlorine-free papers are made with post-
consumer waste and recycled materials. We strive to find papers that are better for the environment and right for
your printing needs.
Other Recyclable Initiatives
To prevent air and water pollution, we only use soy based inks. NOT OIL-BASED, in our offset presses.
Recycling wooden pallets each week that are used in the delivery of all our paper products
Our scanning and information management systems allow our customers to digitally archive and distribute vital
documentation across the office or across the country without the need for faxing and copying.
We recycle all of our cartridges and bottles.
We perform scheduled maintenance on all equipment and install only energy efficient appliances, lighting, etc.
Implementing more online services that require less paper and shipping supplies, such as web based paper, freight,
corrugated boxes purchasing systems.
20. Digital Storefront
• Run promotions
• SEO services
• Credit card payments or
traditional Net 30 term invoicing
available
• Drop shipment email notification
• ROI calculator
• Inventory alerts
• Order history
• Open and saved cart feature
• Fulfillment
• Pick’n’Pack
• Storage
• Tri-plate driven
• Design approvals are set-up and
managed
• Multi-users – ordering and
approval of pieces
Features & Benefits
• Secure login
• SSL encryption
• B2B or B2C
• Customizable skin
• User groups
• Order approval processes
• Real-time proofing
• Static & variable data products
• Supplied materials accepted
• Order warehoused inventory or
custom products
• FedEx and UPS integration with
real-time pricing
• Direct access to DSF support team
• Link Twitter and RSS feeds to
Home Page
• Upload or manually enter
shipping destinations
21. Postal Optimization Logistics
• In-house Data Processing Team, which can run reports to
optimize postage and freight
• Capable of producing mail and tracking with full service
IMB
• Full service IMB enables our customers to realize postage
discounts
• Load plans are adjusted to meet our clients needs
• All starts with a basic pre-sort on the records
• American Litho then assigns destination points
• Provide detailed report to calculate postage, freight &
postal savings
• Maximizing freight efficiency
22. Full Circle
American Litho delivers highly personalized sophisticated in-
line, off-line imaging and finishing solutions, leveraging our
clients’ data to dramatically influence consumer behavior. No
matter your objective; increase in-store traffic, boost web site
activation or to drive customers to a call center. Our dynamic
platform can respond with one to tens of millions of pieces in a
multitude of format options, designs and UV textures to move
consumers to take action.
• Why choose us?
– We’re your brand-building partner.
– We help you leverage every marketing dollar.
– Our team approach puts time on your side.
– We protect the assets you entrust to us.
– We make complex processes simple.
• Our values?
– You, our client, comes first.
– Your challenges are our opportunities.
– We are passionate about craftsmanship,
efficiency and quality.
– Collaboration moves us forward.
24. What Our Clients Are Saying
“Outstanding!! Thanks for your usual excellent service. Glad to have such a great printer as our
partner to help move our business along”
“I saw samples of this job on Friday and they look really nice! I think you and your team did a
great job on this.”
“WHOO HOOO!! The signs look great. You guys do good work for a YANKEE PRINTER.”
“Not only is American Litho extremely competitive on rate every time, but even more
importantly, the quality of their work and their reliability if unsurpassed. When you hand
a job off to them you can do so with confidence that it will be done right and they will
stand behind their work. I highly recommend them to anyone."
"American Litho is not just a printer for Marlo Beauty but a true partner in understanding
our market strategy. We work closely with all levels of American Litho and their insight
helps us plan for our growth and a smarter end result from our marketing investments.”
~ Ingmar Korstanje, Marlo Beauty Supply
