Sein makes investing in structured finance easier by bringing the data and analytics together in a SaaS product. As a structured finance investor, you want to make smarter investment decisions, but it’s difficult without the tools you need. Sein offers an alternative to competing tools that are complicated, expensive, and time consuming.

1. Samuel Belu-John, CEO & Founder
Anne Clark, Co-Founder
www.seinanalytics.com
A STRUCTURED FINANCE PLATFORM
FOR SMARTER INVESTMENT DECISIONS
PROVIDING
VISIBILITY &
ANALYSIS
AS SEEN ON INCUBATORS

2. PROBLEM
MANAGING INVESTMENTS
Sein started as a direct result of a problem experienced by its founder during his career,
the pain of managing and understanding asset backed securities

3. PROBLEM
COMPLICATED & EXPENSIVE PROCESS
Participating in the market is a difficult, expensive task without the right tools.
The process is complex and often investors rely on:
500K
450K
30K
260K

4. 4
SOLUTION
We dynamically grab deal and loan-level information directly from various trustee servers.
This is an example of a data file from Wells Fargo.

5. 5
SOLUTION
Our platform can be instantly set up on a private, public or hybrid cloud to ensure security

6. 6
SOLUTION
o Users can structure deals, run waterfall scenarios and save and export analysis
o The seeded library has 1,500 mortgage deals with a bond balance of $320 Billion

7. 7
SOLUTION
SEIN ANSWERS CUSTOMER NEEDS
By bringing data and analytics together in a meaningful way to drive effective investment decisions

8. COMPETITION
Sein offers a complete set of tools and features
Price
Only CMBS
Data Integration
Full Asset Coverage
Loan Level Data
Model Validation
Deal Library
Open Architecture
Parallel Processing
Data Portability
$450K $500K $500K $1MM $800K

9. MARKET SEGMENTS
Sein is a common securitization solution for the entire ecosystem

10. BUSINESS MODEL
GO-TO MARKET
o Monetize $2.5MM in equity for a customer based on a $6.5MM securitized transaction
o Expand monetizing program by leveraging existing broker dealer relationships
o In discussions to use our big data cloud infrastructure to help a hedge fund with $400M in
assets under management (AUM)

11. 4 YEAR PLAN
2015-2016
o Onboard paying customers
o Expand collapsing deal program to
accelerate development & expand team
2017-2018
o Revenue of $60MM with around 200 customers
o Be considered the “standard” in the industry
o Merge with larger financial software vendor
$95 Million
$80 Million
$75 Million
$60 Million
$45 Million
$30 Million
$15 Million
$1 Million
$0
2015 2016 2017 2018
Revenues
Gross Income
Profit
3–5 customers
8–15 customers
21–158 customers
158–229 customers

12. ACCOMPLISHMENTS
PRESS
o Jan 2012: Sein wins Grand Prize and $100K at Google sponsored competition
o Jan 2012: Profiled on TechCrunch and the San Francisco Chronicle
o Jun 2013: Participated as a Finalist at the MassChallenge accelerator program
o Dec 2014: Released beta product and conducted user testing with several hedge
funds including BlackRock
o Jan 2015: Raised $100K+ in initial funding
o Jun 2015: Preparing for beta test with a hedge fund with $4.5B in AUM

13. MANAGEMENT TEAM
Samuel Belu-John, CEO & Founder
15+ years as an ABS Portfolio Manger for hedge funds and VP of Risk Management at:
Anne Clark, Co-Founder, Head of Product Development & Creative Director
Expert in designing user experiences and applications for clients including:
David Smilow, Advisor
Former VP at Goldman Sachs, Founder of E*Trade Bank & Jefferson National Insurance
Maurice Kherlakian, Zend Technologies Developer
Experienced developer with Zend, the leading PHP framework
used by banks like BNP Paribas

14. INVESTMENT
14
WE ARE LOOKING TO RAISE $1.5MM-$2MM TO: