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1. Wellness Promotion Project Proposal: Childhood Obesity Prevention Program Cathy LannanHosek, Debra Kennedy, Anne King & Connie Murphy Loyola University

3. Obesity is a major health challenge in children today posing a risk to quality and years of life with an estimated 112,000 preventable deaths (USDHS, 2010). The World Health Organization (WHO) has announced obesity as a global epidemic (WHO, 2000). Nearly one-third of the children in the U.S. are overweight or obese (USDHS, 2010). San Antonio, Texas in particular is known as the third fattest city in the nation and 1 in 3 children is considered obese or overweight. Life expectancy for this generation is expected to be shorter than their parents.

4. The purpose of this presentation is to raise awareness and explore strategies to address the epidemic of childhood obesity. Expected Outcomes

5. Wellness Promotion Project Proposal The program’s projected positive health outcomes include:

6. Wellness Promotion Project Proposal This Battle for Fitness proposal centers on a population health management (PHM) strategy through a societal perspective. With PHM, the influencing entity has an interest in helping the target population of individuals make appropriate choices and decisions about their health and medical care to reduce unnecessary medical expenses and keep healthy (McAlearney, 2003). PHM strategies provide the means by which influencing entities attempt to change the behavior of their targets. Focus groups with teachers, parents, and students are used to understand perceptions related to nutrition, physical activity, and the role of the school in obesity prevention.