Supervisor Julie Christensen will announce $1.7 million in funding from the Mayor's budget for Phase II of improvements to Jefferson Street in San Francisco's Fisherman's Wharf area. Phase I widened sidewalks and added lighting, trees and outdoor seating, increasing local business by 10-30%. Phase II will continue these streetscape upgrades farther down Jefferson Street, adding landscaping, lighting, and safety features to better serve the 9 million annual visitors to Fisherman's Wharf, San Francisco's top tourist destination. Stakeholders praise the project for investing in the economic vitality and experience of Fisherman's Wharf.

1. Member, Board of Supervisors City and County of San Francisco
District 3
Julie Christensen
FOR IMMEDIATE RELEASE
June 12th, 2015
CONTACT: Gary McCoy, Gary.McCoy@sfgov.org, 415-554-7450
SUPERVISOR CHRISTENSEN TO ANNOUNCE $1.7M IN FUNDING FOR
JEFFERSON STREET IMPROVEMENTS, PHASE II AT FISHERMAN’S WHARF
Supervisor Christensen will be joined by the San Francisco Municipal Transportation Agency,
SF Public Works, SF Planning Department, Fisherman’s Wharf Community Benefit District,
merchants, and community members to announce $1.7M in funding in the Mayor’s Budget for
Jefferson Street Improvements Phase II Planning.
ANNOUNCEMENT:
Friday, June 12th
at 12:30pm
In front of Tarantino’s
206 Jefferson Street
San Francisco, CA – Fisherman’s Wharf is San Francisco’s number one visitor destination with
over 9 million visitors a year. The Wharf is the most significant income generator for the Port of
San Francisco and provides over 8,000 jobs.
Since 2006 the San Francisco Planning Department has been working with the Department of
Public Works, the MTA and Fisherman's Wharf Community Benefit District, and the residents,
employees, property owners and business owners to redesign Fisherman's Wharf for how it is used
today. Phase I of the Jefferson Street Improvement project included widening and creating new
sidewalks, better pedestrian scale lighting, a cement roadway with a unique design, new trees and
the expansion of sidewalk cafe style seating. Besides creating a safer and more beautiful Jefferson
Street, Phase I increased business along the thoroughfare 10-30%.
"I'm pleased that our new budget will include funding for planning of Phase II of the Jefferson
Street Improvements. It important to District 3 and our City to keep Fisherman's Wharf vibrant,
bustling and safe for all visitors, residents and workers." stated Supervisor Julie Christensen, who
lobbied heavily for completion of the Jefferson Street project.
Troy Campbell, Executive Director for the Fisherman's Wharf Community Benefit District
conveyed, "Fisherman’s Wharf has the distinction of being the number one destination for San
Francisco’s number one industry, tourism. Since its completion in June of 2013 Phase 1 has
demonstrated that investing in Fisherman’s Wharf is a good return on investment for the city.

2. Member, Board of Supervisors City and County of San Francisco
District 3
Therefore, we are so grateful to the Mayor and Supervisor Christensen for their ongoing support
of this project and for fiscally investing in the safety, aesthetics and infrastructure of Fisherman’s
Wharf for the residents of San Francisco and the 10 million people that visit here annually."
The next phase of Jefferson Street will see the continuation of the striped concrete roadway from
Jones Street east to Powell Street. The design will also create a wood deck in front of the Sport
Fishing Fleet, additional trees, better lighting, pedestrian and bicycle improvements and safety
measures as well as expanded sidewalks in some areas.
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