The landscape of Goierri region is characterized by mountains like Txindoki and Aizkorri and lakes such as Arriaran. Fields are used extensively for agriculture, with farms and orchards growing crops. Industry was also historically important to the economy, including mining in Zerain. The region is home to manufacturing companies like CAF, a rail equipment manufacturer based in Beasain, and Irizar, a builder of luxury coach vehicles located near Ordizia.