The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
This document discusses different types of nouns and how to form their plurals. It identifies common and proper nouns and explains how nouns function in sentences. It also describes the different ways to form plurals of regular nouns, irregular nouns, foreign nouns, abbreviations, numbers, letters and measurements.
This document discusses the psychology of social marketing. It argues that marketing is shifting from transactions to relationships as customers now co-create value through their experiences. The science of social marketing is psychology, as understanding personality, emotions, and motivations is key to developing segmented value propositions. Applying concepts like psychological contracts, human universals of needing significance, competence and love, and social types can help optimize customer value and involvement over the long term. Measuring things like a customer's banking type through contextualized personality assessments may allow for improved experiences through personalized products or communities that meet different needs.
Slide deck for talk with Advertising & PR Students at Glasgow College.
Why outmoded concepts of markets and marketing are failing to deliver value for businesses and customers alike. An exploration of the origins of the American Business Model and it's misconceptions about what motivates people. Self interest is not the primary motivator of most human beings. How can business reconnect with value and humanity? What does it take to move from a profit to a customer orientation? Why value-in-use changes what firms do and how they do it.
Notes for the deck on slides: 5,7,10,12,13,14,15,17,19,20 and 22.
CCCC China Export-import Bank Yunshen WangCloud Congress
The Cloud Computing China Congress (CCCC http://www.cloudcomputingchina.org ) is specially designed for senior IT and line of business executives evaluating and making purchasing decisions in the areas of on-demand infrastructure and software services.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
This document discusses different types of nouns and how to form their plurals. It identifies common and proper nouns and explains how nouns function in sentences. It also describes the different ways to form plurals of regular nouns, irregular nouns, foreign nouns, abbreviations, numbers, letters and measurements.
This document discusses the psychology of social marketing. It argues that marketing is shifting from transactions to relationships as customers now co-create value through their experiences. The science of social marketing is psychology, as understanding personality, emotions, and motivations is key to developing segmented value propositions. Applying concepts like psychological contracts, human universals of needing significance, competence and love, and social types can help optimize customer value and involvement over the long term. Measuring things like a customer's banking type through contextualized personality assessments may allow for improved experiences through personalized products or communities that meet different needs.
Slide deck for talk with Advertising & PR Students at Glasgow College.
Why outmoded concepts of markets and marketing are failing to deliver value for businesses and customers alike. An exploration of the origins of the American Business Model and it's misconceptions about what motivates people. Self interest is not the primary motivator of most human beings. How can business reconnect with value and humanity? What does it take to move from a profit to a customer orientation? Why value-in-use changes what firms do and how they do it.
Notes for the deck on slides: 5,7,10,12,13,14,15,17,19,20 and 22.
CCCC China Export-import Bank Yunshen WangCloud Congress
The Cloud Computing China Congress (CCCC http://www.cloudcomputingchina.org ) is specially designed for senior IT and line of business executives evaluating and making purchasing decisions in the areas of on-demand infrastructure and software services.