Target's Cartwheel app saw over 19,000 redemptions of digital coupons and offers, generating over $185,000 in promotional sales. The app delivered nearly 5 million impressions of deals and reminders to users, driving 34% of viewers to redeem offers for a total of over 30,000 items purchased at discounted prices. Cartwheel's digital coupons and reminders increased store sales and customer spending while allowing Target to promote select products.