The document outlines the history and development of Misfit Wearables from 2011-2014. It discusses the company's successful crowdfunding campaign for its first product, the Misfit Shine activity tracker, which raised over $846,000 and received strong consumer interest. The document also provides tips for successful crowdfunding and previews upcoming Misfit products planned for 2013-2014.

1. FROM THE OUTSIDE IN: DESIGN FOR WEARABLES
Questions -> @SonnyVu

2. 2001 – AgaMatrix HQ (Srid & Sonny’s apartment)

3. 2001 – AgaMatrix HQ (Srid & Sonny’s apartment)

4. 2001 – WaveSense 1.0

5. 2002 – Celebrating our seed funding with the Basement Crew (Ian, Baoguo, Stuart, employees 1-3)

6. 2002 – AgaMatrix HQ (basement)

7. 2003 – Pivot #1 - It’s the strips stupid. (our first cleanroom)

8. 2004 – Weekly all hands meeting

9. 2005 – Pivot #2 - get other people to make the strips (AgaMatrix HQ in New Hampshah!)

10. 2006 – (March 30) First product shipment

11. 2006 – Times Square

12. 2007 – Pivot #3 - Get other people to help market (private label strategy)

13. 2007 – The word gets out (AADE conference)

14. 2007: Make more!!!
2008 – More strips needed (new factory in Asia)

15. 20082009 – Pivot #4: Mobile (Apple clearance: world’s 1st iPhone hardware medical device)
– Times Square

16. 2010 – (March 30) Deal with Sanofi (EASD conference in Stockholm)

17. 1,000,000,000+ biosensors (strips) sold
3,000,000+ glucose meters sold
300+ awesome production staff in Asia
130+ incredible employees at R&D Center in Boston
110+ patents
20+ countries where our products can be found
15+ FDA-cleared products
2 of the world’s 1st hardware medical devices to work with the iPhone
1 vision for delighting users
0 compromises in our mission to serve the diabetes community
2011 – Stats – Where we are now

18. “Not bad.”
- SJ

19. WEARABLES:
THE NEXT ERA IN
COMPUTING?

20. LAPTOP SMARTPHONE TABLET

21. CLOUD
1000’s OF STARTUPS
COMPUTING
LAPTOP SMARTPHONE TABLET
OPEN TERRITORY
WEARABLE COMPUTING

22. FITTECH & WELLTECH

23. CLIPS
LIFE COMM BELT
FITBIT STRIIV ZAMZEE
CLIP

24. STRAPS / ARMBANDS
BODY MEDIA ZEPHYR BIO WAHOO FITNESS
HARNESS 3 HEART RATE STRAP

25. WRIST WORN
NIKE
JAWBONE UP BASIS MOTOACTV LIFECOMM WATCH
FUEL

26. SLEEP RELATED
ZEO LARK

27. PATCHES
DUOFERTILITY DEXCOM METRIA CORVENTIS PROTEUSBIO
MEDICAL

28. SHOE WORN
ADIDAS MICOACH NIKE IPOD NIKE PLUS WAHOO FITNESS
STRIDE

29. INTERNET CONNECTED SCALE
FITBIT’ ARIA SCALE WITHING’S SCALE IHEALTH SCALE

30. BLOOD PRESSURE MONITORS
IHEALTH BLOOD PRESSURE WITHINGS BLOOD PRESSURE

31. SHIRTS
NUUBO NUMETREX
SOMNUS SHIRT SQUID SHIRT

32. • Head-worn
• Straps
• Shirts
• Wrist-worn
• Clips
• Shoe-worn / Foot pods

33. • Head-worn Apps
• Straps
• Shirts
• Wrist-worn
• Clips
• Shoe-worn / Foot pods

35. Awkward...

36. Awkward...

37. START
BE A USER

38. START
BE A USER
WATCH USERS

39. START
BE A USER
WATCH USERS
PROTOTYPE

40. START
BE A USER
REFLECT WATCH USERS
PROTOTYPE

42. Current thinking
(wearables 1.0)

43. Current thinking What can Encase in Make it pretty Strap/clip it
(wearables 1.0) tech do? plastic make it cheap on people

44. Current thinking What can Encase in Make it pretty Strap/clip it
(wearables 1.0) tech do? plastic make it cheap on people
THERE’S GOT TO BE A BETTER WAY

45. Current thinking What can Encase in Make it pretty Strap/clip it
(wearables 1.0) tech do? plastic make it cheap on people
THERE’S GOT TO BE A BETTER WAY
(wearables 2.0)

46. Current thinking What can Encase in Make it pretty Strap/clip it
(wearables 1.0) tech do? plastic make it cheap on people
THERE’S GOT TO BE A BETTER WAY
What do Invent tech Make no Design for
people wear needed that compromises manufacturing
(wearables 2.0)
now all can be on comfort from the
the time? embedded fashion beginning

47. WEARABLES 2.0 UPGRADE YOUR SOFTWEAR
Wearables 1.0 Wearables 2.0
IRONMAN

48. THE IDEAL COMBINATION
&

49. 38

50. FOGG BEHAVIOR MODEL
HIGH
MOTIVATION
LOW
HARD TO DO EASE OF USE EASY TO DO

51. FOGG BEHAVIOR MODEL
HIGH
MOTIVATION
MIGHT DO/USE
WILL NOT DO/USE
LOW
HARD TO DO EASE OF USE EASY TO DO

52. FOGG BEHAVIOR MODEL
HIGH
WILL DO/USE ALL THE TIME
MOTIVATION
TURN-AROUND TEST
MIGHT DO/USE
WILL NOT DO/USE
LOW
HARD TO DO EASE OF USE EASY TO DO

53. FOGG BEHAVIOR MODEL
HIGH
WILL DO/USE ALL THE TIME
MOTIVATION
TURN-AROUND TEST
MIGHT DO/USE
WILL NOT DO/USE
LOW
HARD TO DO EASE OF USE EASY TO DO

54. MOTIVATION EASE OF USE

55. MOTIVATION EASE OF USE
LOW
FUN
INTERACTION COMPLEXITY
USER EXPERIENCE
BORING
HIGH
ACTIVE USER NO USER
NON-ESSENTIAL LIFE RELEVANCE CRITICAL PASSIVENESS
INTERVENTION INTERVENTION

56. MOTIVATION EASE OF USE
LOW
FUN
HIGH MOTIVATION
INTERACTION COMPLEXITY
USER EXPERIENCE
LOW MOTIVATION
BORING
HIGH
ACTIVE USER NO USER
NON-ESSENTIAL LIFE RELEVANCE CRITICAL PASSIVENESS
INTERVENTION INTERVENTION

57. MOTIVATION EASE OF USE
LOW
FUN
HIGH MOTIVATION EASY TO USE
INTERACTION COMPLEXITY
USER EXPERIENCE
LOW MOTIVATION HARD TO USE
BORING
HIGH
ACTIVE USER NO USER
NON-ESSENTIAL LIFE RELEVANCE CRITICAL PASSIVENESS
INTERVENTION INTERVENTION

58. MOTIVATION EASE OF USE
LOW
FUN
HIGH MOTIVATION EASY TO USE
INTERACTION COMPLEXITY
USER EXPERIENCE
LOW MOTIVATION HARD TO USE
BORING
HIGH
ACTIVE USER NO USER
NON-ESSENTIAL LIFE RELEVANCE CRITICAL PASSIVENESS
INTERVENTION INTERVENTION

61. TIMELINE
2011 2012 2013 2014

62. TIMELINE
$750k Seed
2011 2012 2013 2014

63. TIMELINE
$750k Seed prototypes
2011 2012 2013 2014
Founders Fund, Khosla on
$7.6M Series A

64. TIMELINE
$840k + on
Top #2
$750k Seed prototypes CES Gadget Ships
2011 2012 2013 2014
Founders Fund, Khosla on ISO 13485 certified
at Specialty Retail
$7.6M Series A

66. SAN FRANCISCO
INDUSTRIAL DESIGN
HARDWARE ENGINEERING
SEOUL
SENSOR DEVELOPMENT &
MANUFACTURING
HO CHI MINH CITY
DATA DEVELOPMENT
SOFTWARE ENGINEERING
UX & GRAPHIC DESIGN
COMPANY OPERATIONS

67. SHINE
1 2 3 4
DOWNLOAD APP WEAR IT TAP TO FIND SYNCHRONIZE
AND SET DAILY OUT HOW YOU WITH APP BY
ACTIVITY GOAL ARE DOING PLACING ON
TOP OF PHONE

68. APP
HOME SCREEN SET GOALS SYNC DATA SEE INSIGHTS

74. TOP VIEW
SIDE VIEW

75. MATERIALS MATTER
MISFIT SHINE
Plastic/Rubber Plastic w/metal parts Metal/leather Precious metals Precious stones

76. WEAR IT ANYWHERE
Hair
Necklace
Bra Bra
Brooch
Arm
Wrist
Hip Hip
MISFIT SHINE
Ankle
Shoe Shoe

77. WEAR IT ANYWHERE
Formal Business Business Casual Casual Fitness Swimwear

78. ARE CONSUMERS GOING TO BUY SHINE?

79. CONSUMER TEST CAMPAIGN

80. CONSUMER TEST CAMPAIGN
$846,497 raised
659,634 YouTube views
10,000+ Shines pre-ordered
7,955 customers
117 unique press placements (incl. Jeopardy!)
64 countries ordered and all
50 states
2 International product design awards
0 PR firms used, just word of mouth

81. 8 TIPS FOR CROWDFUNDING
1) KNOW WHAT YOUR GOAL IS.
2) HAVE A GREAT STORY.
3) HAVE GREAT MEDIA ASSETS (PHOTOS, VIDEOS).
4) BE CREDIBLE.
5) LINE UP AND PROPERLY TIME PRESS / SOCIAL MEDIA
COVERAGE.
6) THINK THROUGH YOUR PERKS/TIERS CAREFULLY.
7) FOLLOW UP AND ENGAGE WITH YOUR AUDIENCE
REGULARLY.
8) STUDY OTHER CAMPAIGNS.

82. PRODUCTS
SATURN MARS JUPITER
(JUN ’13) (JAN ’14) (H2 ’14)

83. WANT TO GET INVOLVED?
BE A MISFIT TRY OUT EARLY BUILDS
HARDWARE ENGINEER
FIRMWARE ENGINEER
WEEKLY USER STUDIES
COMMERCIAL (SUBJECT: USER
STUDY)
ASSOCIATE
MOBILE UX DESIGNER
sonny@misfitwearables.com chris@misfitwearables.com