This document discusses Taiwan's growing tourism industry and several case studies of intelligent tourism technologies and applications. It provides data on rising visitor arrivals to Taiwan from 2008 to 2012. It then describes several case studies of intelligent tourism projects including Puli Smart Town, the Hinet Travel Cloud mobile app, Welcome Phone smartphone rental service, and a color code app used at the 2012 E-lan Green Expo. It discusses how government open data and apps can enhance the smart tourism experience. Overall, the document outlines Taiwan's efforts to develop innovative technologies and services to promote intelligent tourism.

1. Mr. Anderson,Huei An Wu
Chairman, Taiwan Intelligent Tourism Industry Alliance( SIG of TIOTA)
Chief of Story Officer, Hipower Digitalworld Inc.
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Inbound Visitors Data~Tourism Bureau, Taiwan
Government Policy and Applications
Trend of Taiwan Tourism
Case Study I : Puli Smart Town
Case Study II :“Hinet Travel Cloud” by CHT
Case Study III :Welcome Phone by Hipower
Case Study IV : Color Code Application for
“2012 E-lan Green Expo.” byHipowe
Case Study V :
The Application of Big Data/ Open Data by Taiwan Tourism
Bureau
Case Study VI : Smart Tourism Taiwan App
Case Study VII : GPSpacker & GPSdeployer
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3. Visitor Arrivals, 2008-2012
Year
No. of Visitors
Growth Rate(%)
2008
3,845,187
3.47
2009
4,395,004
14.30
2010
5,567,277
26.67
2011
6,087,484
9.34
2012
7,311,470
20.11
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9. Travel Content Upload by
Local Companies, Hotels and Associations
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11. Meets ALL your travel
needs within ONE app!!
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12. Traffic
Tour Guide
I Love Taipei
App
Help
Food
Travel
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13. With the support of ICT technique,
HiNet Travel Cloud meets ALL your needs ANYTIME!
http://travel.hinet.net
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14. Smart
LBS tour guide service
Safe
Convenient
Fun
On-time Notification-medical,
weather, emergency case
A whole service before, on and
after the trip
LOHAS--Lifestyles of Health and
Sustainability
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15. Taiwan Smart Travelling Phone Service:
1. Taiwan Local numbers
2. Unlimited Internet service,
up to 5 equipments sharing
3. Free NT100 calling credit each rental
day, can make local and overseas calls
4. Book the service on-line, and
get/return the phone at hotel directly
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16. Taiwan Smart Travelling Phone Service:
5. Rent: NT200 /day
6. Deposit: NT5,000 / each phone
7. Calling Rate:
Local Calls NT0.8/ 6 seconds
International Calls NT1.2 / 6 seconds
8. Mobile Customer Service by dialing
5100/5144 directly
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19. 2012 E-lan Green Expo
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20. Down Load the App of
E-lan Green Expo.
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21. Demo the App
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22. Take a snap of a color code
of the booth
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23. Take a snap of a color code
of the booth
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24. When you take a snap of color code
It up load the Expo.info. on Facebook automatically
For sharing your friends
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25. Finally You collect all the 12 pcs ofColor code of the
E-lane Green Expo. And Get the Gift~ a pack ofOrganic Rice ！
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28. Developer
Wei-Ken Hung
Department of Industrial Design
Ming-Chi University of Technology,Taiwan
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35. 2012 Ist Intelligence Tourism Industry Summit
Speaker on Taiwan Intelligent Tourism
(http://event.zhchina.org/201201/speech/07/)
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