The document presents a study on the employee retention strategy of Bright Brothers Pvt Ltd in Pondicherry. It discusses the company profile, research methodology used, data collection and analysis. The study found that most employees think implementation of 3R's (recognition, rewards, respect) will increase retention. It also found low salary and lack of career growth are main reasons employees leave. The study suggests improving compensation, providing flexible schedules, discussing career anchors, and ensuring right job fits to boost retention.

1. STUDY OF THE EMPLOYEES RETENTION
STRATEGY OF BRIGHT BROTHERS PVT LTD
PONDICHERRY
Under the Guidance of Dr P Sridhar, Professor,
Department of International Business, Pondicherry University
PRESENTED BY
AAKASH RAJ K (21414001)

2. INTRODUCTION
Employee Retention is defined as an organization's ability to retain
its employees. It can also be called as a process, in which the
resources are motivated and encouraged to stay in an organization
for a longer period of time for the sustainability of the organization.
The ultimate aim of Employee Retention is to make both the
stakeholders, ie, employees and employer happier.
The management must try its level best to retain those employees
who are really important for the system and are known to be
effective contributor.

3. CONCEPT OF EMPLOYEE RETENTION:
Many companies do not make any effort to reduce employee
turnover or find out why employees leave and most of them do not
rely on any resources to why employee leave.
Companies increasingly finding it difficult to retain talents. Attracting
the best talent is one part where as retaining them is another
challenge
. Employee retention matters as organizational issues such as
training time and investment, costly candidate search etc., are
involved. Hence, failing to retain a key employee is a costly
proposition for any organization

4. COMPANY PROFILE:
PRODUCTS OFFERED
•Plastic Crates, Bins and Containers
•Washing Machine Body
•Their hair care products like Bright Combs are well-known for its
high performance in the market.
•At bright, they manufacture a wide variety of Tooth Brush Handles
which are well-known for long lasting service

5. CLIENTELE
WHIRLPOOL
EUREKA
CARRIER
LOCAL VENDORS

6. RESEARCH METHODOLOGY
To study the organizational factors influencing retention strategies
To find the individual factors leading employees to leave the organization.
To examine the necessary conditions to retain the employees
RESEARCH DESIGN – DESCRIPTIVE
SAMPLE DESIGN – PURPOSIVE SAMPLING
SAMPLE SIZE – 80 RESPONDENTS
TOOLS USED – PERCENTAGE AND FREQUENCIES , CHI SQUARE

7. DATA AND INTERPRETATION
TABLE SHOWING RESPONSES TO THE QN “DO YOU THINK THAT
IMPLEMENTATION OF 3R’s WILL INCREASE EMPLOYEE RETENTION?”
From the above data we find that the employees
have responded 42% all the times,35% most
of the times, 20% never and 3% sometimes that
the implementation of 3R's will increase
employee retention,

8. TABLE SHOWING RESPONSES TO THE QN “DO YOU GET THE
RECOGNITION THAT YOU DESERVE FOR YOUR PERFOMANCE?”
From the chart we infer that 80% of the
employees have responded yes and 20% of
them have responded no for the question.
“DO YOU GET THE RECOGNITION
THAT YOU DESERVE FOR YOUR
PERFOMANCE?”

9. TABLE SHOWING RESPONSES TO THE QN “DOES YOUR
MANAGEMENT TREAT YOU IN A RESPECTFUL WAY?”
From the above chart we find
that 50% of the employees
agree,30% strongly agree,13%
stay neutral, 4% disagree and
3% strongly disagree that the
organization is treating them in
a respectful way.

10. TABLE SHOWING RESPONSES TO THE QN “DO YOU AGREE THAT
YOU ARE REWARDED
From the above chart we
find that 30% of the
employees agree, 50%
strongly agree,5% stay
neutral, 9% disagree and 6%
strongly disagree that they
are awarded periodically for
their performance.

11. TABLE SHOWING RESPONSES TO THE QN “WHAT WOULD BE
THE REASON IF YOU WOULD LEAVE THE COMPANY?”
From the above graph we
find the employees have
responded that 48.75% for
low salary 6.25% for stress,
20% offer from other
companies and 26.25% for
work environment are the
reasons for the employees to
leave the company.

12. FINDINGS AND CONCLUSIONS
Majority of the employees think that 3R’s will Increase Employee retention
(42%)
Most Employees think that they get the recognition they deserve (80%)
Majority of the employees agreed that the organization is treating them in
respectful way (50%)
Majority of the employees strongly agreed that they are rewarded periodically
for their performance (50%)
Majority of the employees we infer that low salary paid is the reason for the
employees to leave the organization. (48.75%)

13. SUGGESTIONS
Provide proper job rotation and hence relatable pay to motivate the employees.
Provide employees with work schedule which are flexible enough to suit their
needs.
The management has to discuss career anchor to the employees in the
organization. From this, the management can retain the employees and develop
the future plan of the company
Right employees should be employed at right position so that they feel
motivated and work more effectively.