2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
2. Avevamo 60 anni quando Silvia Gusella
e Veronica Kofler, studentesse dello
IUAV di Venezia, ci chiesero
un’intervista: si stavano laureando in
Architettura con una tesi di Laurea dal
titolo «Giulio Ballio Ingegnere» che
evidenziasse il rapporto fra il
Ricercatore e il Progettista.
Per me e per mia moglie Delia, è stata
un’occasione per ripercorrere 40 anni di
sogni, di speranze, di lavoro.
Poi ci sono stati 8 anni di una nuova
esperienza.
Giulio e Delia - La nostra storia 2
3. Perché Giulio e Delia (e non solo Giulio)
• Eravamo fidanzati, non lontani dalla Laurea, io in Ingegneria
Aeronautica, Delia in Fisica.
• Delia conosceva il suo futuro professionale: voleva fare l’insegnante
di Matematica e Fisica in un Liceo.
• Io non sapevo prefigurare cosa mi sarebbe successo: ero il primo
ingegnere in famiglia, non avevo riferimenti a cui chiedere consiglio.
• Stavamo percorrendo Foro Bonaparte per andare a colazione dai miei
genitori.
• Delia mi disse:
se aspettiamo che tu faccia carriera,
passeranno un bel po’ di anni prima di sposarci.
Sposiamoci subito e facciamo la nostra carriera insieme.
Giulio e Delia - La nostra storia 3
4. Un inizio da incoscienti
• Ci sposammo il 4 gennaio 1964, esattamente 15 giorni dopo
essermi laureato con una tesi in Strutture Aeronautiche con la guida
del Prof. Sandro Dei Poli e di Amalia Ercoli, sua giovane assistente.
• Il nostro capitale iniziale era costituito da due borse di studio che mi
erano state assegnate (Roberto Rocca – 400.000 lire in 4° anno,
Giambattista Pirelli – 750.000 lire in 5° anno). Delia poteva contare
su qualche mese di supplenza in una scuola.
• Due industrie mi offrirono un lavoro interessante, ma il mio sogno
era restare al Politecnico.
• Il prof. Dei Poli non aveva possibilità per tenermi.
• Fui accolto in prova dal prof. Leo Finzi a Scienza delle Costruzioni,
ad Architettura, retribuito con 50.000 lire al mese su un contratto
CNR.
Giulio e Delia - La nostra storia 4
5. Il dubbio
• Per tirare a campare davamo lezioni private. Delia di Matematica, io di
Meccanica Razionale.
• Nel frattempo Delia aspettava Michela che nacque il 4 novembre 1964,
Francesco arrivò il 31 luglio 1966.
• Restare all’Università era un bel sogno, ma ero l’ultimo della fila.
• le prospettive di un posto di assistente erano lontane
• Se dopo qualche anno si fosse scoperto che il sogno non poteva diventare
realtà perché non ero portato alla ricerca scientifica o perché l’università
non poteva accogliermi?
• Sarei rimasto senza arte né parte.
• E la famiglia come avrebbe tirato avanti?
Giulio e Delia - La nostra storia 5
6. Due strade parallele
• Con Delia decidemmo di suddividere i rischi e di investire in noi stessi
– basta lezioni private di Meccanica Razionale (anche se non ho mai trovato
un mestiere così redditizio!).
– andare a bottega ad imparare il mestiere dell’INGEGNERE
• Mattina all’Università, pomeriggio nello studio di Ingegneria, sabato e
domenica a scrivere pubblicazioni.
• Due lavori pesano non solo a chi li fa, anche a chi sta intorno.
• Dopo sei anni non avevamo più timori per il futuro. Oggi si direbbe
che eravamo ambedue «spendibili nel mercato del lavoro».
– Delia era alta in graduatoria come docente in liceo.
– io ero stimato nell’ambiente di Scienza delle Costruzioni e avevo una
buona esperienza come progettista di costruzioni in cemento armato
normale e precompresso.
• Dopo l’esame di Libera Docenza, mandai a Delia un mazzo di fiori.
Giulio e Delia - La nostra storia 6
7. Fare ciò che gli altri non sanno fare
• Nel 1972 il prof. Leo Finzi entrò nella mia stanza al Politecnico.
– C’è un’opportunità per Lei: un corso di Costruzioni in Acciaio, poche
persone le conoscono e le progettano.
– Ma io no so neppure come è fatto un bullone, mi dia un corso di
complementi di Scienza delle Costruzioni o di Strutture prefabbricate e/o
precompresse
– Si può studiare e imparare. Ora c’è questa opportunità, è un treno che
passa. Non posso dire se e quando ne passerà un altro. Domani mi dia una
risposta.
• L’indomani gli dissi che prendevo il treno. Il prof. ne era talmente sicuro
che aveva già preparato sulla scrivania un foglietto con orari di aerei.
– Settimana prossima andiamo al congresso dell’American Institute of Steel
Construction a Pittsburgh. E’ il modo migliore per entrare in argomento.
– Compresi la sfida: dovevo diventare un ricercatore a livello internazionale.
Giulio e Delia - La nostra storia 7
8. Milano o Pavia?
• Nel 1975 arrivò la cattedra di Scienza delle Costruzioni a Pavia e il
dilemma: trasferirsi a Pavia?
– Delia, cambiamo vita, smettiamo di correre, io faccio il tranquillo professore,
andiamo ad abitare nell’Oltrepò, mettiamo su una piccola Trattoria, la
chiamiamo «dal Professore», tu cucini, io servo in tavola e intrattengo gli
ospiti. Sarà un successo.
– Furbo tu! Io in cucina a lavorare e tu a chiacchierare! Siamo ancora giovani,
io resto a Milano a insegnare, tu fai il pendolare e continua a fare l’ingegnere.
• Mi ero ripromesso di restare a Pavia fino a quando uno dei «pavesini» che
avevo ereditati dal mio predecessore avesse vinto il concorso di
professore ordinario. Fabio Casciati lo vinse nel 1981
• Nel 1982 smisi di fare il pendolare e ritornai al Politecnico sulla Cattedra
di Costruzioni in Acciaio.
Giulio e Delia - La nostra storia 8
9. 1995 - un ciclo si chiude
• Ormai ero conosciuto da tutti coloro che si occupavano di Costruzioni
in Acciaio in Europa, Stati Uniti, Brasile, Cina, Giappone, Australia.
• Ero presente in tante Commissioni internazionali. Avevo progetti di
ricerca finanziati dalla Commissione Europea in quota Germania,
Lussemburgo e Portogallo.
• La professione di Ingegnere Strutturista mi dava grandi soddisfazioni,
in Italia e all’estero.
• Avevo giovani colleghi, professori ordinari che erano stati miei allievi
– Bisognava lasciare loro un po’ di spazio per affermarsi.
– Bisognava fare un passo indietro per non opprimerli.
– Mi sentivo non più «padre» di giovani ricercatori, bensì «nonno»
• Forse era venuto il tempo di cambiare vita
Giulio e Delia - La nostra storia 9
10. Tout lasse, tout casse et tout remplace.
• Nella famiglia valdese che ha salvato una parte della mia famiglia
durante la guerra, nonna Leo c’insegnava: dans la vie tout lasse, tout
casse et tout remplace.
• Il Rettore De Maio mi chiese di occuparmi di gestione e
programmazione finanziaria dell’Ateneo.
• Bisognava:
– rilanciare l’Ateneo e i suoi rapporti col mondo imprenditoriale,
– farlo diventare moderno ed efficiente.
– riorganizzarlo, dargli nuove regole volte a promuovere anziché proibire, togliere
abitudini consolidate e vincoli amministrativi.
• Mi inventai un metodo banale per confrontare la produttività dei
Dipartimenti
– Inizialmente fui giudicato un aguzzino, poi la strada fu accettata
– In due anni si videro i primi risultati,
– Il metodo banale fu denominato «Balliometro» negli Atenei italiani,!
Giulio e Delia - La nostra storia 10
11. L’imprevisto
• Estate 2001, noi due soli sulla nostra barchetta a Sestri Levante
– Chi sarà il prossimo rettore del Politecnico?
– Temo che potrebbe toccare a me.
• Vidi un’ombra di disperazione negli occhi di Delia
– a 60 anni, speravo di averti un po’ di più con noi, però sappi che posso
condividere con te anche questo sacrificio.
– Una cosa del genere non è mai entrata nei nostri pensieri, tanto meno nei
nostri desideri, purtroppo è un sacrificio che molti mi stanno chiedendo e che
mi è difficile rifiutare.
• Non ho mai capito se il Politecnico avesse la «Sindrome di
Stoccolma» quando elesse Rettore colui che era ritenuto il suo
aguzzino.
• Diventai Rettore senza aver fatto mercanteggiamenti e tanto meno
promesse; avevo le mani completamente libere.
Giulio e Delia - La nostra storia 11
12. Otto anni da Rettore
• Gli anni di Rettorato sono stati una bella esperienza anche se piena di
difficoltà.
– Delia ha dovuto affrontare praticamente da sola la gestione di nostra figlia
diversamente abile.
– Io non ho potuto darle una mano e godere i primi anni delle mie nipotine.
• L’esperienza di guidare una Istituzione di 45.000 persone fra docenti,
personale e studenti è stata esaltante.
• Ho fatto errori e, credo, anche molte cose buone.
• Molte persone mi hanno voluto bene; per fortuna poche, mi hanno
contestato.
• L’Ateneo ha eletto mio successore il mio prorettore vicario, segno che
quello che abbiamo fatto è stato apprezzato.
Giulio e Delia - La nostra storia 12
13. Dopo otto anni tanti amici ci hanno fatto «la festa»
(ci regalarono una bottiglia di buon vino per ogni anno di rettorato..)
e….noi due abbiamo ritrovato….. la nostra libertà
Giulio e Delia - La nostra storia 13