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Slu Marketing Ethics Presentation

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Kevin Shaner
Kevin Shaner

Presentation on the appropriate means of presenting products and companies ethically. The unethical practices of some Fortune 500 companies and the negative impact that occurs.

BusinessTechnology
1 of 16
MARKETING ETHICS THE IMPACT UPON CONSUMERS AND COMPANIES
ETHICAL NORMS FOR MARKETERS ,[object Object]
ETHICAL NORMS FOR MARKETERS ,[object Object],[object Object],[object Object]
ETHICAL NORMS FOR MARKETERS ,[object Object]
ETHICAL VALUES FOR MARKETERS ,[object Object],[object Object],[object Object]
ETHICAL VALUES FOR MARKETERS ,[object Object],[object Object]
ETHICAL VALUES FOR MARKETERS ,[object Object],[object Object],[object Object],[object Object]
ETHICAL VALUES FOR MARKETERS ,[object Object],[object Object],[object Object],[object Object]
ETHICAL VALUES FOR MARKETERS ,[object Object],[object Object],[object Object],[object Object]
ETHICAL VALUES FOR MARKETERS ,[object Object],[object Object],[object Object]
ETHICAL VALUES FOR MARKETERS ,[object Object]
UNETHICAL COMPANIES World Com
IT’S THE REAL THING......
$3.8 billion, accounting fraud World Com Price fixing Nike Concealed adding beef flavoring to french fries McDonalds Unfairly trying to close Mexican competitors Coca Cola False advertising Palm Price irregularities Walgreens King Cobra Anheuser Busch
WHY BE UNETHICAL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A WARNING TO UNETHICAL MARKETING ,[object Object],[object Object],[object Object],[object Object],[object Object]

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