SleepPhones Advanced - The progress of SleepPhones from 2007-2010 and the anticipated direction in 2011. This presentation was prepared for the Innoblue entrepreneurship panel in late November, 2010.

1. SleepPhones Advanced
AcousticSheep, LLC
Wei-Shin Lai, MD, CEO
December 1, 2010

2. Background

Can't sleep on call

Wanted to sleep to
relaxation music

Options: earbuds or
headphones -
uncomfortable!

3. SleepPhones Prototypes

4. SleepPhones Version 1

5. 2007

LLC formed June, 2007

Sewed and soldered over 500
SleepPhones on our kitchen table.

Sold out by the end of December.

Gross Sales: $28,000.

7. 2008

Hired some help

Expanded website

Worked with local places, Amazon, and a
few retail places

Sold 1500 pieces

Gross sales $100,000

9. 2009

Hired a factory in PA

SleepPhones redesigned

Sold 3400 pieces

Gross sales $240,000

11. 2010

Wholesale: less than 200 pieces in 2009
to over 6000 pieces in 2010

Assembled team of professionals

Predicted sales about 13,000 pieces

Gross sales predicted over $600,000

13. 2011

Retail packaging

Wholesale growth

Train managers

Predicted gross sales over $1 million

Develop SleepPhones Advanced