An MBA graduate is seeking a business development or market research role with less than 1 year of experience. They have strong client relationship and communication skills and can work with people at all levels of an organization.
Our Sales Enablement Plan Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop a sales enablement plan that increases your win-rate, deal-size and % reps attaining quota.
B2B Marketing Communications Plan (template) v2Scott Armstrong
BrainRider has been getting requests for help with marketing communications planning so we decided to share a simple, practical plan template. This knowledge marketing template includes decision stage analysis and content planning to work with demand generation strategies. This is a preliminary version. We plan to add a best practice walk-through but please contact us if you want us to share best practices. And of course we love your comments and shares.
Cheers
The BrainRider Team.
"sharing what we know is what we do"
The Search Engine Optimization Specialist is responsible for day-to-day management of ongoing search engine optimization programs, both on-site and on-page, as well as off-site, including link building, content development and social media integration. In addition, this role may have assigned client work in Social Media Marketing, Paid Online Marketing on multiple platforms and Website Development. You are accountable to the client and to the Director of Online Marketing overseeing assigned programs to deliver superior results. This role combines several competencies: (1) Search engine optimization knowledge; (2) Social Media Marketing knowledge, and (3) General online marketing knowledge that includes search engine marketing and website content development & project management.
At full capacity, you would manage a number of existing clients across multiple industries and of multiple budgets, with responsibility for maintaining and improving performance (organic, social or paid) to achieve target imputed ROI within set budgets. A portion of your work might involve managing new websites through the development process, including content-writing optimized for high conversions.
Our Sales Enablement Plan Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop a sales enablement plan that increases your win-rate, deal-size and % reps attaining quota.
B2B Marketing Communications Plan (template) v2Scott Armstrong
BrainRider has been getting requests for help with marketing communications planning so we decided to share a simple, practical plan template. This knowledge marketing template includes decision stage analysis and content planning to work with demand generation strategies. This is a preliminary version. We plan to add a best practice walk-through but please contact us if you want us to share best practices. And of course we love your comments and shares.
Cheers
The BrainRider Team.
"sharing what we know is what we do"
The Search Engine Optimization Specialist is responsible for day-to-day management of ongoing search engine optimization programs, both on-site and on-page, as well as off-site, including link building, content development and social media integration. In addition, this role may have assigned client work in Social Media Marketing, Paid Online Marketing on multiple platforms and Website Development. You are accountable to the client and to the Director of Online Marketing overseeing assigned programs to deliver superior results. This role combines several competencies: (1) Search engine optimization knowledge; (2) Social Media Marketing knowledge, and (3) General online marketing knowledge that includes search engine marketing and website content development & project management.
At full capacity, you would manage a number of existing clients across multiple industries and of multiple budgets, with responsibility for maintaining and improving performance (organic, social or paid) to achieve target imputed ROI within set budgets. A portion of your work might involve managing new websites through the development process, including content-writing optimized for high conversions.
Do you love marketing, SEO, and leading a team? This may be a good fit for you. Check out the job description, and if you think you may be a fit, send your resume and cover letter to lisa.maier@localdirective.com.
How is B2B Marketing changing? What are the new areas that a Marketing function is getting into? What kind of organizational structure is suitable? All questions answered here!
A collaborative marketing plan created by myself and colleagues to present to our client, New Covenant Community. Objective was to increase awareness and membership quotas.
Our Customer Engagement Plan Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help improve how customers engage with your company and to enable your organization with a customer-centric approach to drive revenue.
Our CRM Program Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop and launch a CRM Program that meets your marketing objectives.
Introduction
Content is a nexus between the sales and marketing functions in most organizations. The traditional content model calls for marketing to produce content assets and sales to use them. Having this model work well requires a great deal of intentionality on the part of both functions: marketing must endeavor to understand customer content needs and how well the assets they produce engages those customers. Then, the sales team must diligently provide feedback to marketing so that content quality and effectiveness rises.
While this model is conceptually simple, there are challenges related to alignment that impact content effectiveness in the form of visibility, communications, feedback, process, tools and even culture. The statistics tell the story: when the level of sales/marketing alignment is high, 81% of study participants report that marketing content meets sales’ needs well. However, when alignment is poor or non-existent, the content effectiveness percentage drops to 35%.
Quality content that is easy for sales to find and use is a critical success factor in sales interactions. The dynamics of the content process are not difficult to understand, but the content creation, deployment, usage and feedback loop is often a point of friction between sales and marketing. This friction is not one-sided; marketing is frustrated when it has limited feedback and visibility into the use of content assets. The sales team gets frustrated when content assets don’t meet customers’ need, or those assets are hard to find and use. This frustration is more than just an inconvenience: 70% of sales teams acknowledge that the lack of effective content negatively impacts the outcome of a sales conversation.
Since content is so often the key to successful sales interactions, it merits constant attention and improvement efforts. Demand Metric and Showpad together conducted research to understand the sales-marketing relationship around content, and how it affects sales interactions. This research shares key insights, such as when marketing has little or no visibility into sales conversations, only 32% of the content produced meets the needs of sales team well. This research will help organizations understand how to get better results from their marketing content.
Table of Contents
- Introduction
- Executive Summary
- The Content Process
- Content Process Success Factors
- Content Use
- Content Impact on Revenue
- Analyst Bottom Line
- Acknowledgements
- About Showpad
- About Demand Metric
- Appendix - Survey Background
Project management with 4+ years experience.
Requirement elicitation
Cost Estimation
Propagating requirements to development team
Preparing in wireframes, flowcharts
Preparing Proposal Writing and Functional Document
Project Tracking and maintain On time deliverables to client
Quality Analysis, Test Cases
Conceptualize Digital Marketing campaigns which focus onbrand building, visibility,and engagement; product life sustainability across various channels-Social media, Email, SEM,SEO,PPC, Email marketing Mobile and Online Communities
Do you love marketing, SEO, and leading a team? This may be a good fit for you. Check out the job description, and if you think you may be a fit, send your resume and cover letter to lisa.maier@localdirective.com.
How is B2B Marketing changing? What are the new areas that a Marketing function is getting into? What kind of organizational structure is suitable? All questions answered here!
A collaborative marketing plan created by myself and colleagues to present to our client, New Covenant Community. Objective was to increase awareness and membership quotas.
Our Customer Engagement Plan Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help improve how customers engage with your company and to enable your organization with a customer-centric approach to drive revenue.
Our CRM Program Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop and launch a CRM Program that meets your marketing objectives.
Introduction
Content is a nexus between the sales and marketing functions in most organizations. The traditional content model calls for marketing to produce content assets and sales to use them. Having this model work well requires a great deal of intentionality on the part of both functions: marketing must endeavor to understand customer content needs and how well the assets they produce engages those customers. Then, the sales team must diligently provide feedback to marketing so that content quality and effectiveness rises.
While this model is conceptually simple, there are challenges related to alignment that impact content effectiveness in the form of visibility, communications, feedback, process, tools and even culture. The statistics tell the story: when the level of sales/marketing alignment is high, 81% of study participants report that marketing content meets sales’ needs well. However, when alignment is poor or non-existent, the content effectiveness percentage drops to 35%.
Quality content that is easy for sales to find and use is a critical success factor in sales interactions. The dynamics of the content process are not difficult to understand, but the content creation, deployment, usage and feedback loop is often a point of friction between sales and marketing. This friction is not one-sided; marketing is frustrated when it has limited feedback and visibility into the use of content assets. The sales team gets frustrated when content assets don’t meet customers’ need, or those assets are hard to find and use. This frustration is more than just an inconvenience: 70% of sales teams acknowledge that the lack of effective content negatively impacts the outcome of a sales conversation.
Since content is so often the key to successful sales interactions, it merits constant attention and improvement efforts. Demand Metric and Showpad together conducted research to understand the sales-marketing relationship around content, and how it affects sales interactions. This research shares key insights, such as when marketing has little or no visibility into sales conversations, only 32% of the content produced meets the needs of sales team well. This research will help organizations understand how to get better results from their marketing content.
Table of Contents
- Introduction
- Executive Summary
- The Content Process
- Content Process Success Factors
- Content Use
- Content Impact on Revenue
- Analyst Bottom Line
- Acknowledgements
- About Showpad
- About Demand Metric
- Appendix - Survey Background
Project management with 4+ years experience.
Requirement elicitation
Cost Estimation
Propagating requirements to development team
Preparing in wireframes, flowcharts
Preparing Proposal Writing and Functional Document
Project Tracking and maintain On time deliverables to client
Quality Analysis, Test Cases
Conceptualize Digital Marketing campaigns which focus onbrand building, visibility,and engagement; product life sustainability across various channels-Social media, Email, SEM,SEO,PPC, Email marketing Mobile and Online Communities
1. An MBA graduate with below 1 years of experience into Business Development, Market
Research and an effective communicator with client relationship management skills with ability
to relate to people at any level of business and management.