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Moving
units
Brand
Name:
BackgroundThe
name
Circle
of
Clout
comes
from
a
saying
my
business
partners
and
myself
were
referred
to
in
col...
Pros
&
ConsThe
strength
of
the
brand
is
the
name
itself.
When
people
say
it
or
hear
it
they
know
exactly
what
it
means.
Th...
ProtectionThis
name
is
fully
protectable
under
the
USPTO
outlines.
No
other
companies
uses
the
spelling
“Circle
of
Clout”
...
Logo:
Laws• The
Law
of
Shape
  is
followed
  because
the
logo
  is
horizontal.The
  entirety
of
the
  logo
@its
into
a
  h...
Logo:
Laws• The
law
of
colors
are
    • We
plan
on
choosing
  followed.
The
royal
        a
royal
blue
that
can
  blue
and...
Logo
LawsThe
logo
is
very
effective
it
re@lects
exactly
what
our
    company
stands
for.
A
Circle
of
in@luence
that
 diffe...
Logo:Competitor
The
Boston
Consulting
GroupThe
logo
is
strong
due
to
the
reputation
of
the
company.
   The
logo
isnt
anything
special,
but...
Competitor
of
different
@ield
   Tiffany
&
Co.
have
a
great
logo.
Tiffany
has
a
patented
Tiffany
blue
that
is
used
for
all...
Corporate
Culture    Company vision: To be the best in every aspect ofbusiness, and if we are not the best with will seek ...
Corporate
Culture• All barbershops are    playing golf,  closed Monday as       listening to music,  an industry          ...
Corporate
Culture• Employees will be     • The Life You were  required to read        Meant to live  required texts i.e:  ...
Mission
Statement                      Moving Units. Elaboration: Moving the most units, at the lower costs,yielding the h...
Mission
Statement
                 Explanation   The mission statement will be communicated on the website, back of busine...
Tag
Line              CoC, its all about the Circle. The tagline hits home became it is all about the Circle.Our company i...
Tagline
Explanation        CoC, its all about the Circle. The tagline is effective because it is unique,original, simple, ...
Circle
of
Clout
&
Co        CEO:   Samuel
A.
John
Jr.

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Circle of Clout & Co brand identity project

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This is the brand identity project for week 3. by Sam John

Published in: Business
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Circle of Clout & Co brand identity project

  1. 1. Moving
units
  2. 2. Brand
Name:
BackgroundThe
name
Circle
of
Clout
comes
from
a
saying
my
business
partners
and
myself
were
referred
to
in
college
before
we
graduated.
Clout
informally
refers
to
:
pull,
strong
in@luence,
muscle
especially
political
power.
In
business
networking
is
very
important.
Having
“clout”
or
a
reputation
that
precedes
you,
will
open
doors
that
you
can
never
imagine.
That
is
what
our
company
stands
for
anyone
in
our
circle
of
in@luence
has
the
ability
to
@ind
the
right
vendor,
client,
or
manufacturing
for
the
job.

  3. 3. Pros
&
ConsThe
strength
of
the
brand
is
the
name
itself.
When
people
say
it
or
hear
it
they
know
exactly
what
it
means.
The
name
Circle
of
Clout
&
Company
has
a
strong
association
with
it.
It
sounds
like
a
company
that
has
been
well
established
and
is
respected.
Like
that
of
Tiffany
&
Co
and
Mercedes
Benz.

  4. 4. ProtectionThis
name
is
fully
protectable
under
the
USPTO
outlines.
No
other
companies
uses
the
spelling
“Circle
of
Clout”
be
protected
because
of
this.
It
is
the
only
name
like
it
out
there.
The
logo
for
Circle
of
Clout
is
also
one
of
a
kinda
and
will
reinforce
the
strength
of
the
brand
  5. 5. Logo:
Laws• The
Law
of
Shape
 is
followed
 because
the
logo
 is
horizontal.The
 entirety
of
the
 logo
@its
into
a
 horizontal
 rectangular
box.
  6. 6. Logo:
Laws• The
law
of
colors
are
 • We
plan
on
choosing
 followed.
The
royal
 a
royal
blue
that
can
 blue
and
black
are
 be
patented
by
 distinctive.
 Pantone
Inc.
So
that
 when
the
blue
is
• The
black
is
a
classic
 recognized
it
can
be
 color
used
by
 associated
with
 corporate
america. Circle
of
Clout
  7. 7. Logo
LawsThe
logo
is
very
effective
it
re@lects
exactly
what
our
 company
stands
for.
A
Circle
of
in@luence
that
 differentiates
our
company
from
other
consulting
 @irms.
The
two
colors
are
distinct
to
our
@irm.
The
 circle
wraps
around
the
“O”
the
“O”
represents
a
common
goal
to
grow
the
company.
Every
employee
needs
to
grab
hold
of
that
goal
and
work
towards
it. Our
logo
would
be
categorized
as
an
emblem.

  8. 8. Logo:Competitor
  9. 9. The
Boston
Consulting
GroupThe
logo
is
strong
due
to
the
reputation
of
the
company.
 The
logo
isnt
anything
special,
but
since
BCG
is
a
 household
name
in
business
the
logo
has
become
respected.
The
green
and
white
is
a
simple
combination.
 The
green
represents
the
money
that
it
produces
for
 clients.
The
logo
is
in
a
simple
letterform.

  10. 10. Competitor
of
different
@ield
 Tiffany
&
Co.
have
a
great
logo.
Tiffany
has
a
patented
Tiffany
blue
that
is
used
for
all
packaging.
This
distinct
blue
 has
to
be
associated
with
Tiffany
due
to
copyright
laws.
 Another
form
of
the
logo
is
a
simple
T&Co.

  11. 11. Corporate
Culture Company vision: To be the best in every aspect ofbusiness, and if we are not the best with will seek out the best to partner with to offer our clients the best end result. Excellence is what we strive for. Our business isrun on de-finites and deadlines not variables or excuses.
  12. 12. Corporate
Culture• All barbershops are playing golf, closed Monday as listening to music, an industry or various standard. At Circle activities. The only of Clout employees working Wednesdays are a are receptionist and day out of the secretaries. office. The reason to stimulate creativity either through
  13. 13. Corporate
Culture• Employees will be • The Life You were required to read Meant to live required texts i.e: • American Lion• The 48 Laws of • Employees will be Power, required to watch a• Developing the series of movies Leader within you related to business.• A Guys guide to Social Savy
  14. 14. Mission
Statement Moving Units. Elaboration: Moving the most units, at the lower costs,yielding the highest profits and being the best at it all the time.
  15. 15. Mission
Statement
 Explanation The mission statement will be communicated on the website, back of business cards, and company literatureThe mission statement is directed toward employees andclients. The mission statement incorporates direction andpassion. It tells the company in less than 30 seconds, it is completely different than that of our competitors. Our competitors have a typical longwinded mission statement. Our mission is less than two words. The true essence of business is moving units.
  16. 16. Tag
Line CoC, its all about the Circle. The tagline hits home became it is all about the Circle.Our company is built on trust. There are times where we finish each other sentences, or know exactly what the other person is thinking by just the look on their face. Anytime that would happen we would just say its the Circle.
  17. 17. Tagline
Explanation CoC, its all about the Circle. The tagline is effective because it is unique,original, simple, and concise. It speaks to our clients which is our customers. It reinforcesthat we are the only ones that do what we do best. Its all about the circle. The tagline is superlative.
  18. 18. Circle
of
Clout
&
Co CEO: Samuel
A.
John
Jr.


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