Brand Name: BackgroundThe name Circle of Clout comes from a saying my business partners and myself were referred to in college before we graduated. Clout informally refers to : pull, strong in@luence, muscle especially political power. In business networking is very important. Having “clout” or a reputation that precedes you, will open doors that you can never imagine. That is what our company stands for anyone in our circle of in@luence has the ability to @ind the right vendor, client, or manufacturing for the job.
Pros & ConsThe strength of the brand is the name itself. When people say it or hear it they know exactly what it means. The name Circle of Clout & Company has a strong association with it. It sounds like a company that has been well established and is respected. Like that of Tiffany & Co and Mercedes Benz.
ProtectionThis name is fully protectable under the USPTO outlines. No other companies uses the spelling “Circle of Clout” be protected because of this. It is the only name like it out there. The logo for Circle of Clout is also one of a kinda and will reinforce the strength of the brand
Logo: Laws• The Law of Shape is followed because the logo is horizontal.The entirety of the logo @its into a horizontal rectangular box.
Logo: Laws• The law of colors are • We plan on choosing followed. The royal a royal blue that can blue and black are be patented by distinctive. Pantone Inc. So that when the blue is • The black is a classic recognized it can be color used by associated with corporate america. Circle of Clout
Logo LawsThe logo is very effective it re@lects exactly what our company stands for. A Circle of in@luence that differentiates our company from other consulting @irms. The two colors are distinct to our @irm. The circle wraps around the “O” the “O” represents a common goal to grow the company. Every employee needs to grab hold of that goal and work towards it. Our logo would be categorized as an emblem.
The Boston Consulting GroupThe logo is strong due to the reputation of the company. The logo isnt anything special, but since BCG is a household name in business the logo has become respected. The green and white is a simple combination. The green represents the money that it produces for clients. The logo is in a simple letterform.
Competitor of different @ield Tiffany & Co. have a great logo. Tiffany has a patented Tiffany blue that is used for all packaging. This distinct blue has to be associated with Tiffany due to copyright laws. Another form of the logo is a simple T&Co.
Corporate Culture Company vision: To be the best in every aspect ofbusiness, and if we are not the best with will seek out the best to partner with to offer our clients the best end result. Excellence is what we strive for. Our business isrun on de-ﬁnites and deadlines not variables or excuses.
Corporate Culture• All barbershops are playing golf, closed Monday as listening to music, an industry or various standard. At Circle activities. The only of Clout employees working Wednesdays are a are receptionist and day out of the secretaries. ofﬁce. The reason to stimulate creativity either through
Corporate Culture• Employees will be • The Life You were required to read Meant to live required texts i.e: • American Lion• The 48 Laws of • Employees will be Power, required to watch a• Developing the series of movies Leader within you related to business.• A Guys guide to Social Savy
Mission Statement Moving Units. Elaboration: Moving the most units, at the lower costs,yielding the highest proﬁts and being the best at it all the time.
Mission Statement Explanation The mission statement will be communicated on the website, back of business cards, and company literatureThe mission statement is directed toward employees andclients. The mission statement incorporates direction andpassion. It tells the company in less than 30 seconds, it is completely different than that of our competitors. Our competitors have a typical longwinded mission statement. Our mission is less than two words. The true essence of business is moving units.
Tag Line CoC, its all about the Circle. The tagline hits home became it is all about the Circle.Our company is built on trust. There are times where we ﬁnish each other sentences, or know exactly what the other person is thinking by just the look on their face. Anytime that would happen we would just say its the Circle.
Tagline Explanation CoC, its all about the Circle. The tagline is effective because it is unique,original, simple, and concise. It speaks to our clients which is our customers. It reinforcesthat we are the only ones that do what we do best. Its all about the circle. The tagline is superlative.