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Maximize Revenue with Strategic SaaS Product Development Webinar May 6, 2009 Hosted by OpSource Copyright© 2009 Lincoln Murphy / Sixteen Ventures. All Rights Reserved
Agenda http://sixteenventures.com How SaaS is Different Required Mindset Change Strategic Product Development
How is SaaS Different? Technology Intellectual Property Business Model http://sixteenventures.com
How is SaaS Different? Legacy Software Technology Intellectual Property Business Model http://sixteenventures.com
How is SaaS Different? ASP Technology Intellectual Property Business Model http://sixteenventures.com
How is SaaS Different? SaaS Technology Intellectual Property Business Model http://sixteenventures.com
How is SaaS Different? Business Architecture Commercial Focus Multi-Tenant http://sixteenventures.com
Shift in Mindset is Required Software Company Web Company Services Company http://sixteenventures.com
Shift in Mindset is Required Pass on the Savings Pass on the Value http://sixteenventures.com
Who Gets It? Legacy Software Vendors ASP Vendors SaaS Vendors http://sixteenventures.com
SaaS Revenue Model Subscriptions http://sixteenventures.com
Seven Revenue Streams for SaaS Vendors Subscriptions Services Products Transactions Licensing Assets Advertising http://sixteenventures.com
Seven Revenue Streams for SaaS Vendors Subscriptions Services Products Transactions Licensing Assets Advertising X http://sixteenventures.com
Strategic Product Development Minimum Viable Product Immediate Pipeline Competitive Response / Feature Buzz http://sixteenventures.com
Minimum Viable Product (MVP) Pain-Relieving Features Commercial Features Data Capture http://sixteenventures.com
Market Alignment SaaS Vendor Market ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://sixteenventures.com
Beware! Get “SaaS” Quick Schemes Virtualization Cloud Computing Single Tenant App Virtualization Single Tenant App Virtualization Single Tenant App http://sixteenventures.com Not SaaS!
Maximize Revenue through Strategic Product Development http://sixteenventures.com @lincolnmurphy [email_address] http://linkedin.com/in/lincolnmurphy lincolnmurphy (972) 200-9317 @16v

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Maximize Revenue Through Strategic SaaS Product Development

  • 1. Maximize Revenue with Strategic SaaS Product Development Webinar May 6, 2009 Hosted by OpSource Copyright© 2009 Lincoln Murphy / Sixteen Ventures. All Rights Reserved
  • 2. Agenda http://sixteenventures.com How SaaS is Different Required Mindset Change Strategic Product Development
  • 3. How is SaaS Different? Technology Intellectual Property Business Model http://sixteenventures.com
  • 4. How is SaaS Different? Legacy Software Technology Intellectual Property Business Model http://sixteenventures.com
  • 5. How is SaaS Different? ASP Technology Intellectual Property Business Model http://sixteenventures.com
  • 6. How is SaaS Different? SaaS Technology Intellectual Property Business Model http://sixteenventures.com
  • 7. How is SaaS Different? Business Architecture Commercial Focus Multi-Tenant http://sixteenventures.com
  • 8. Shift in Mindset is Required Software Company Web Company Services Company http://sixteenventures.com
  • 9. Shift in Mindset is Required Pass on the Savings Pass on the Value http://sixteenventures.com
  • 10. Who Gets It? Legacy Software Vendors ASP Vendors SaaS Vendors http://sixteenventures.com
  • 11. SaaS Revenue Model Subscriptions http://sixteenventures.com
  • 12. Seven Revenue Streams for SaaS Vendors Subscriptions Services Products Transactions Licensing Assets Advertising http://sixteenventures.com
  • 13. Seven Revenue Streams for SaaS Vendors Subscriptions Services Products Transactions Licensing Assets Advertising X http://sixteenventures.com
  • 14. Strategic Product Development Minimum Viable Product Immediate Pipeline Competitive Response / Feature Buzz http://sixteenventures.com
  • 15. Minimum Viable Product (MVP) Pain-Relieving Features Commercial Features Data Capture http://sixteenventures.com
  • 16.
  • 17. Beware! Get “SaaS” Quick Schemes Virtualization Cloud Computing Single Tenant App Virtualization Single Tenant App Virtualization Single Tenant App http://sixteenventures.com Not SaaS!
  • 18. Maximize Revenue through Strategic Product Development http://sixteenventures.com @lincolnmurphy [email_address] http://linkedin.com/in/lincolnmurphy lincolnmurphy (972) 200-9317 @16v