Maximize Revenue Through Strategic SaaS Product Development

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Slides from May 6, 2009 Webinar by Lincoln Murphy with Sixteen Ventures. The webinar was hosted by OpSource.

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Maximize Revenue Through Strategic SaaS Product Development

  1. 1. Maximize Revenue with Strategic SaaS Product Development Webinar May 6, 2009 Hosted by OpSource Copyright© 2009 Lincoln Murphy / Sixteen Ventures. All Rights Reserved
  2. 2. Agenda http://sixteenventures.com How SaaS is Different Required Mindset Change Strategic Product Development
  3. 3. How is SaaS Different? Technology Intellectual Property Business Model http://sixteenventures.com
  4. 4. How is SaaS Different? Legacy Software Technology Intellectual Property Business Model http://sixteenventures.com
  5. 5. How is SaaS Different? ASP Technology Intellectual Property Business Model http://sixteenventures.com
  6. 6. How is SaaS Different? SaaS Technology Intellectual Property Business Model http://sixteenventures.com
  7. 7. How is SaaS Different? Business Architecture Commercial Focus Multi-Tenant http://sixteenventures.com
  8. 8. Shift in Mindset is Required Software Company Web Company Services Company http://sixteenventures.com
  9. 9. Shift in Mindset is Required Pass on the Savings Pass on the Value http://sixteenventures.com
  10. 10. Who Gets It? Legacy Software Vendors ASP Vendors SaaS Vendors http://sixteenventures.com
  11. 11. SaaS Revenue Model Subscriptions http://sixteenventures.com
  12. 12. Seven Revenue Streams for SaaS Vendors Subscriptions Services Products Transactions Licensing Assets Advertising http://sixteenventures.com
  13. 13. Seven Revenue Streams for SaaS Vendors Subscriptions Services Products Transactions Licensing Assets Advertising X http://sixteenventures.com
  14. 14. Strategic Product Development Minimum Viable Product Immediate Pipeline Competitive Response / Feature Buzz http://sixteenventures.com
  15. 15. Minimum Viable Product (MVP) Pain-Relieving Features Commercial Features Data Capture http://sixteenventures.com
  16. 16. Market Alignment SaaS Vendor Market <ul><li>Revenue Model </li></ul><ul><li>Feature Set </li></ul><ul><li>Distribution Method </li></ul><ul><li>How do they want to buy? </li></ul><ul><li>What is their Pain? </li></ul><ul><li>Who do they buy from? </li></ul>http://sixteenventures.com
  17. 17. Beware! Get “SaaS” Quick Schemes Virtualization Cloud Computing Single Tenant App Virtualization Single Tenant App Virtualization Single Tenant App http://sixteenventures.com Not SaaS!
  18. 18. Maximize Revenue through Strategic Product Development http://sixteenventures.com @lincolnmurphy [email_address] http://linkedin.com/in/lincolnmurphy lincolnmurphy (972) 200-9317 @16v

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