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Dmmp assignment post 2
- 1. Sip ‘n’ Bite Charlotte Coulson – 15066557 Courtney Antrobus – 15067038 Daisy Dawson – 15084930 Lucia Stefanovicova - 15101089
- 2. Thank you for giving us the opportunity to express our ideas on how to promote your new Christmas drink, The Gingerbread Latte
- 3. After a lot of research and thought into your brand, we decided that the digital platform we would choose to promote your product would be Email Marketing.
- 4. Designing the email for you was a long and thoughtful process. We wanted to create something that stood out to customers in their email account and something that would allow an element of Christmas spirit.
- 5. We decided on the black background and gold glitter to give a festive theme to the email. The white text provides a contrast and allows the writing to be prominent on the page.
- 6. Exclusive FREE Gingerbread Latte this Christmas! Tis the season to drink coffee… Hi Brendan! Christmas has come early to our Starbucks customers this year! Take part in our Christmas quiz through the link below and you can receive a FREE Gingerbread Latte! All you have to do is score 5/5! Take your unique winners code to your local Starbucks café and receive your complementary drink! https://www.surveymonkey.co.uk/r/5Q7N9Z7 T&C’s each code gives customer 1 drink free, once only. Can be redeemed December 2015 only.
- 7. We decided to add an element of fun to the email by creating a quiz which would provide a unique code for receivers to present to a barista at their local store, and receive a small gingerbread latte free of charge.
- 8. We want to ensure that our emails are personal to your customers by only sending it to members of your Starbucks rewards scheme and so incorporating their name into the email and their points balance.
- 9. One of the main objectives we hope to achieve is that we can ultimately get people to try the new Christmas flavour and spread the word so others go into Starbucks café’s and buy it themselves.
- 10. We also are confident that this email will make people visit Starbucks and try the gingerbread latte rather than go to competing brands, such as Costa Coffee, and for them to convince others to do the same.
- 11. We hope that you are just as enthusiastic as us about our idea and that you agree and believe that this could provide some excellent responses.
- 12. The advantages of using this digital platform massively overtake the negatives and will be cost effective and massively profitable for you as a brand.
- 13. Thank you very much for your time. Here at Sip ‘n’ Bite, we would be thrilled to work alongside you and help you promote your fantastic new Christmas product.