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Digital Marketing
A digital marketing course typically covers a wide range of topics to provide
participants with a comprehensive understanding of the digital marketing landscape.
The content may vary among different courses and institutions, but here is a general
overview of sub-courses that are commonly included:
​ Introduction to Digital Marketing:
● Overview of digital marketing concepts and its importance.
● Evolution of marketing in the digital age.
● Key digital marketing channels.
​ Search Engine Optimization (SEO):
● On-page optimization techniques.
● Off-page optimization strategies.
● Keyword research and analysis.
● SEO tools and analytics.
​ Search Engine Marketing (SEM) and Pay-Per-Click (PPC):
● Introduction to SEM and PPC.
● Google Ads and Bing Ads platforms.
● Ad campaign creation and optimization.
● Budgeting and bidding strategies.
​ Social Media Marketing (SMM):
● Platform-specific strategies (Facebook, Twitter, LinkedIn, Instagram,
etc.).
● Social media content creation and curation.
● Paid social advertising.
● Social media analytics.
​ Email Marketing:
● Building and maintaining an email list.
● Designing effective email campaigns.

2. ● Email automation and segmentation.
● Analytics and performance tracking.
​ Content Marketing:
● Content creation and curation.
● Blogging and article writing.
● Video marketing.
● Content distribution strategies.
​ Inbound Marketing:
● Attract, convert, close, and delight methodology.
● Lead generation and nurturing.
● Marketing automation tools.
​ Analytics and Data Analysis:
● Introduction to web analytics.
● Google Analytics and other analytics tools.
● Data interpretation and reporting.
​ Conversion Rate Optimization (CRO):
● Understanding user behavior.
● A/B testing and experimentation.
● Improving website and landing page performance.
​ Mobile Marketing:
● Mobile app marketing.
● SMS and in-app marketing.
● Responsive design and mobile-friendly strategies.
​ Affiliate Marketing:
● Introduction to affiliate marketing.
● Setting up and managing affiliate programs.
● Affiliate tracking and performance measurement.
​ Digital Marketing Strategy and Planning:
● Developing a digital marketing plan.
● Budgeting and resource allocation.
● Monitoring and adapting strategies.
​ Legal and Ethical Considerations:
● Privacy laws and regulations.
● Ethical considerations in digital marketing.
A digital marketing course typically covers a wide range of topics to provide
participants with a comprehensive understanding of the digital marketing landscape.
The content may vary among different courses and institutions, but here is a general
overview of sub-courses that are commonly included:
​ Introduction to Digital Marketing:

3. ● Overview of digital marketing concepts and its importance.
● Evolution of marketing in the digital age.
● Key digital marketing channels.
​ Search Engine Optimization (SEO):
● On-page optimization techniques.
● Off-page optimization strategies.
● Keyword research and analysis.
● SEO tools and analytics.
​ Search Engine Marketing (SEM) and Pay-Per-Click (PPC):
● Introduction to SEM and PPC.
● Google Ads and Bing Ads platforms.
● Ad campaign creation and optimization.
● Budgeting and bidding strategies.
​ Social Media Marketing (SMM):
● Platform-specific strategies (Facebook, Twitter, LinkedIn, Instagram,
etc.).
● Social media content creation and curation.
● Paid social advertising.
● Social media analytics.
​ Email Marketing:
● Building and maintaining an email list.
● Designing effective email campaigns.
● Email automation and segmentation.
● Analytics and performance tracking.
​ Content Marketing:
● Content creation and curation.
● Blogging and article writing.
● Video marketing.
● Content distribution strategies.
​ Inbound Marketing:
● Attract, convert, close, and delight methodology.
● Lead generation and nurturing.
● Marketing automation tools.
​ Analytics and Data Analysis:
● Introduction to web analytics.
● Google Analytics and other analytics tools.
● Data interpretation and reporting.
​ Conversion Rate Optimization (CRO):
● Understanding user behavior.
● A/B testing and experimentation.
● Improving website and landing page performance.
​ Mobile Marketing:

4. ● Mobile app marketing.
● SMS and in-app marketing.
● Responsive design and mobile-friendly strategies.
​ Affiliate Marketing:
● Introduction to affiliate marketing.
● Setting up and managing affiliate programs.
● Affiliate tracking and performance measurement.
​ Digital Marketing Strategy and Planning:
● Developing a digital marketing plan.
● Budgeting and resource allocation.
● Monitoring and adapting strategies.
​ Legal and Ethical Considerations:
● Privacy laws and regulations.
● Ethical considerations in digital marketing.