The competition asked 3 things to do-
1) Tracking down metrics related to learning, reading and writing- what would be required to track down on a daily, weekly, monthly and yearly basis?
2) Gamifying that whole setup for accomplishing objectives better
3) Helping in growing a community of learners who shall be accountable for their individual and community growth
I covered in detail the various aspects of-
1) Industry Overview
2) Competitor Analysis
3) TAM-SAM-SOM
4) Marketing Strategy
-Social Media Strategy (YouTube)
-Branding Strategy
5) Cost-Benefit Analysis