The competition asked 3 things to do- 1) Tracking down metrics related to learning, reading and writing- what would be required to track down on a daily, weekly, monthly and yearly basis? 2) Gamifying that whole setup for accomplishing objectives better 3) Helping in growing a community of learners who shall be accountable for their individual and community growth I covered in detail the various aspects of- 1) Industry Overview 2) Competitor Analysis 3) TAM-SAM-SOM 4) Marketing Strategy -Social Media Strategy (YouTube) -Branding Strategy 5) Cost-Benefit Analysis