1. Advertising and Sales Promotion
Individual Assignment
of
Advertising and Sales Promotion
Submitted To
Prof. Vineet Vishnu
Submitted By
SHREYA
PGFB1144
PGDM (G)
2011-13

2. TV COMMERCIAL
Company: Cadbury India
Brand: Cadbury Gems
Variant: Gems Surprise
Creative Idea: Raho Umerless
Appeal Used: Emotional and Humor
Alternate Execution: Celebrity endorsement can be a good Idea.
Jaipuria Institute of Management, Noida Page 2

3. Print Advertising
Company: Gitanjali Group
Brand: Nakshatra
Variant: Diamond Jewellery
Creative Idea: Wear Your Divine Luck
Appeal Used: Snob, Brand, Endorsement
Alternate Execution: This advertisement can be more beautiful if executed with the
theme of marriage where a bride is shown wearing Nakshatra Jewellery. Marriage is an
auspicious occasion which can be made more auspicious with Nakshatra Jewelleries.
Jaipuria Institute of Management, Noida Page 3