Best brands in Coffee cafe in US such as Starbucks, Dunkin Donuts and Tim Horton's

1. Top Coffee Cafe
Companies in Quick
Service Segment

3. The world’s largest specialty coffeehouse chain,
positioned as a neighborhood gathering place

4. Industry Overview
Ownership Parent Company Primary Distributor Produce Distributor POS Provider
Head Office Rank Average Check Segment Cuisine Type
Public Starbucks Corp. Golden State Foods Golden State Foods MICROS
Seattle,Washington 2 $5.40 Quick Service Coffee Cafe

5. Concept Characteristics and Business Strategy
 300-1,700 square feet, high-traffic areas
 Nontraditional units include retailers
 Sophisticated decor creates “Starbucks Experience”
 Packaged coffees and equipment sold
 Over 30 blends and single-origin coffees
 Uses Arabica beans
 Specialty coffees and Teavana teas
 Baked goods, sandwiches, salads

6. Key Events
2008 - U.S. Unit Closures : Starbucks announced the pending closures of more than 600 company-owned stores in the U.S.
2006 - Acquired Peaberry Coffee, Diedrich Coffee and Coffee People : In 2006, Starbucks announced that the company would
acquire Colorado’s Peaberry Coffee.That same year, Starbucks acquired 40 company-owned Diedrich Coffee and Coffee People
units for $13.5 million
2003 - Acquired Seattle Coffee Co. : In 2003, Starbucks acquired Seattle Coffee Co., which includes Seattle’s Best Coffee and
Torrefazione Italia Coffee, from AFC Enterprises for $72 million
1998 - Acquired Pasqua Coffee and Tazo
1998 - Acquired Seattle Coffee Holdings Ltd.
1994 - Acquired The Coffee Connection
1987 - Purchased by Howard Schultz : Howard Schultz joined the company in 1982 and bought it in 1987 under the Il Giornale
company
1982 - Howard Schultz Joins Company
1971 - Founded - Seattle's famed Pike Place Market

7. Key Events contd.
2015 - Shuttered All La Boulange Units :The stores, as well as two manufacturing facilities that serve them, are expected to close
by the end of 2015. La Boulange baked goods will continue to be offered in Starbucks shops
2015 - Opened First Express Store - New York City:The 538-square-foot unit is roughly a quarter of the size of a traditional
Starbucks restaurant. It offers a limited food and beverage menu, and staff members take orders via hand-held devices while
customers stand in line.
2012 - Acquired Bay Bread LLC and its La Boulange : Starbucks agreed to acquire Bay Bread LLC and its La Boulange bakery
brand for $100 million.
2012 - Acquired Teavana Holdings Inc. : In late 2012 Starbucks acquired Teavana Holdings Inc., a chain of tea boutiques, for $62
million in cash
2012 - New Concept Seattle's Best Coffee Store Launched - Northlake, IL: In mid 2012 Starbucks launched a new concept Seattle’s
Best Coffee store. Located in Northlake, IL, the prototype store features a drive-thru as well as several new menu items
2012 - Opened First Evolution Fresh Juice Bar : In early 2012, Starbucks opened its first juice bar under the Evolution Fresh brand
2011 - Acquired Evolution Fresh : In late 2011, Starbucks acquired juice company Evolution Fresh for $30 million

8. System Characteristics

9. A global brand focused on baked goods and coffees
sold all day

10. Industry Overview
Ownership Parent Company Primary Distributor Produce Distributor POS Provider
Head Office Rank Average Check Segment Cuisine Type
Public Dunkin Brands Group The National DCP, LLC Self-Distributing Aloha POS
Canton, Massachusetts 7 $4.73 Quick Service Coffee Cafe

11. 2011 - Went Public : Dunkin’ Brands went public in summer 2011
2008 - Launched DDSMART Menu :The chain introduced DDSMART, a line of better-for-you breakfast items, in 2008
2005 - Allied Acquired : Allied Domecq was acquired by Pernod Ricard and Fortune Brands in 2005
2005 - Dunkin' Brands Sold : Pernod Ricard sold Dunkin’ Brands for $2.4 billion to a group of private equity firms, including Bain
Capital Partners, the Carlyle Group and Thomas H. Lee Partners
2004 - Allied Domecq PLC Changed Name : In 2004, Allied Domecq Quick Service Restaurants changed its name to Dunkin’
Brands Inc. in an effort to reflect its flagship brand
1990 - Acquired : In 1990, Allied Domecq PLC acquired the brand
1950 - Open Kettle Changed Name :When a competitor opened a doughnut shop nearby in 1950, Rosenberg modernized his
shop design and named it Dunkin’ Donuts
1948 - Open Kettle Coffee and Doughnut Shop - Quincy, MA: In 1948,William Rosenberg opened a coffee and doughnut shop
called Open Kettle in Quincy, MA
Key Events

12. System Characteristics

13. Iconic Canadian coffee chain with a variety of
formats

14. Industry Overview
Ownership Parent Company Primary Distributor Produce Distributor POS Provider
Head Office Rank Average Check Segment Cuisine Type
Public RBI Sygma Sygma Panasonic
Dublin, Ohio 62 $3.80 Quick Service Coffee Cafe

15.  1,400-3,100 square feet, 100 guests
 Inline or freestanding
 Some units cobranded with Cold Stone Creamery
 Glass display cases for food
 Plethora of coffee beverages
 Baked goods for all dayparts
 Soups, sandwiches served
 Other beverages include smoothies, teas
Concept Characteristics and Business Strategy

16. 2014 - Acquired and Merged : Acquired by Burger King in a deal valued at $11 billion.The two companies merged to form
Restaurant Brands International
Key Events

17. System Characteristics

18. AMIT KUMAR DAS
Program Manager, Capgemini
E-mail id: amit.b.das@capgemini.com
SOURCES:
www.qsrweb.com
www.technomic.com
www.starbucks.com
www.dunkindonuts.com
www.timhortons.com