Marketing Strategy for Tasmania

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In this report, we developed a marketing strategy for the Australian state Tasmania as a tourist destination. This report consists of the final presentation and the word-bulletin.
You can download the presentation here and the bulletin here.
http://simon-tobias-jochim.blogspot.com/2008/05/major-marketing.html

Published in: Business, News & Politics
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Marketing Strategy for Tasmania

  1. 1. The Tasmanian Experience Presented by: Louise Perkins Simon Jochim Ali Abbas
  2. 2. Session Overview Case Background – Louise Major Case Issue – Simon Situation Analysis – Ali, Louise, Simon Alternative Strategies – Ali Recommendation – Simon Implementation Plan – Simon Conclusion – Louise
  3. 3. Case Background Situation based on 1994 Marketing a tourism destination Discover Tasmania Tourism will be a main area of growth in the next decade for Tasmania Concerns that tourism will damage the environment The Tasmanian Experience Services Marketing

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