2. THE SCIENCE OF COMMUNICATION
a. The Sharp Point
b. The Power of Three
c. MECE Mutually Exclusive Comprehensively Exhaustive
3. THE SCIENCE OF COMMUNICATION
Sharp Point
Theme One Theme Two Theme Three
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Theme Conclusion Theme Conclusion Theme Conclusion
Overall Conclusion
4. THE HEART OF COMMUNICATION
EMOTIONS
“People Act on Emotions and then justify with Reason”
8. THE THEATRICS OF COMMUNICATION
CHEAT CODES
a. Rehearse until you appear unrehearsed
b. Pause…Pitches happen in Pauses
c. Talk from the heart not the chart
“ When Heart Speaks, mind find it indecent to Object”
don’t want this session to be another number in your list that you will forget once you are out of this room. What I want is very very simple. I want you to remember atleast three things after this session is over. Three Things that you will remember not only for the today, tomorrow, next month, next year but rest of your life. If you remember, you will apply. If you apply you will improve and eventually become a great communicator
Science of Communication: Communication is a science. There are hundreds of researches done on the subject, tons of papers written on the subject. One very important concept that you should know of is Barbara Minto’s Pyramid principle. But for the brevity of time; I will try to condense all the sciences into three core pillars
The Sharp Point
There is a concept of “Recipients Bill of Rights: The right to a clear beginning” Always make sure that when you start your communication, the objective is crystal clear. The other party absolutely need to Know what you want them to do as a result of this communication
Be it mails, presentations or negotiations; it is true for all. And this objective need to be crisp. This objective needs to be SHARP. If you don’t know how to arrive at the sharp point, think of it as 50 words to woo your lover.
The Power of Three
It has been scientifically proven that Human mind is incapable of absorbing more than 3 things at a time. If you
MECE