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The UX of
Onboarding
Fredrik Johansson (@signar)
Onboarding?
Onboarding ≠ number of
signups and conversion
rate

≠
Onboarding = value through
a must have experience

=
+
+

+
+

So
why is
it needed?
How to

?
Basics & best-practices

101+
The “impossible to fail first time” element

Prepare Me, Don't Surprise Me

Reduce Complexity, But Remain Flexible

Progre...
Challenges & pitfalls

!
∞

Do it agile
Thank you!
Fredrik Johansson (@signar)
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The UX of Onboarding

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Lightning talk held at UX open in Stockholm 12th of October. http://2013.uxopen.se

Published in: Design, Technology, Business
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The UX of Onboarding

  1. 1. The UX of Onboarding Fredrik Johansson (@signar)
  2. 2. Onboarding?
  3. 3. Onboarding ≠ number of signups and conversion rate ≠
  4. 4. Onboarding = value through a must have experience =
  5. 5. + + + + So why is it needed?
  6. 6. How to ?
  7. 7. Basics & best-practices 101+
  8. 8. The “impossible to fail first time” element Prepare Me, Don't Surprise Me Reduce Complexity, But Remain Flexible Progression loops Tutorial Screen Overlay Engage then Commit What is the core feature of my product? Iteration Reward Engagement Engagement loops Inline Hinting Be Welcoming and Casual Gradual engagement Motivational triggers Trust Through Transparency Baby steps Show Don't Tell What features are confusing or complicated? Walkthrough
  9. 9. Challenges & pitfalls !
  10. 10. ∞ Do it agile
  11. 11. Thank you! Fredrik Johansson (@signar)

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