4. RESEARCH METHODOLOGY
Application of research study:
Here Applied Research was performed as this was done practically for
understanding the trends going in the market.
From the view point of research of objective , exploratory research was
undertaken.
As this research is basically applied , the areas were to be explored and the
outcomes were investigated regarding the objective.
Inquiry mode:
Structured approach was used.
Everything like objectives, design, sample questions were predetermined.
5. METHODS OF PRIMARY DATA COLLECTION
SURVEY METHOD:
Structured survey method was used which had formal list of questions asked
to all the respondents in the same way.
Questionnaires were used to collect large amount of information
Being a convenient method for collecting responses without biasness
It was a combination of both open ended and close ended questions.
6. SAMPLING TECHNIQUE
Cluster Sampling was applied here.
5 areas were chosen comprising 4 urban and one semi urban .
These were
Ashok Rajpath , Kankadbagh , Raza Bazaar , Boring road ad Phulwadi sharif.
SAMPLE SIZE:
150
Average 30 retail outlets in each area.
8. ASHOK RAJPATH
Airtel SIMs were available at 92% of all outlets visited.
Aircel stood second with 77%.
Airtel’s product sheets were available at 85% of all the outlets visited and
that of Aircel was 81%.
Airtel’s single sheeters were present on 96% of all the outlets visited.
Shelf stickers of airtel was there at 73% of all the outlets visited , Idea stood
second with 63% share.
Airtel’s Buntings were on 35% of all the outlets visited (less durability being
the main reason) and that of Reliance was 23%.
9. Sunpacks of Airtel were present on 42% of all the outlets visited and that of Vodafone
was 31%.
Airtel’s non-lit boards were present on 12% of all the outlets visited followed by
reliance and aircel(8%).
Glow shine boards were 30% of airtel and 10% of reliance in this area.
Box boards of Aircel were15% and that of Airtel were 8%.
The most preferred selling range was (50-100).
21% of the total transactions takes place in Ashok Rajpath.
11. RAZA BAZAAR
Airtel SIMs were available on 89% of all the outlets visited.
Aircel stood second with 68%.
Product sheets were 100% of each company.
93% of all the outlets visited had airtel’s single sheeters and that of Aircel
were 795.
Shelf stickers were in same proportion (57% )of both Airtel and Idea.
Aircel’s buntings were at 38% of all the outlets visited followed by Airtel(32%).
Airtel’s glow shine boards were 25% of airtel followed by Idea(10%).
12. Other companies had less investment on outshops in this area compared to others.
As it is considered a business hub , 545 of the total retailers have the transactions
within the range 50 K to 1 lakh.
The preferred selling range was (10-50) followed by (150-200).
Here 23% of the total transactions takes place.
14. BORING ROAD
Airtel SIMs availability was 100% of all the outlets visited.
Aircel stood second with 75%.
Product sheets were available on all the retail outlets visited followed by
Aircel(98%) , Idea(95%) and Vodafone(95%).
Airtel Single sheeters were available on all the outlets visited followed by
Aircel(88%).
Shelf stickers of Airtel were there on 58% of all the outlets visited.
Sunpacks were not common.
Danglers were found 3% and that of Vodafone and Idea.
Airtel’s non-lit boards were present on 23% of all the outlets visited followed
by Vodafone.
15. Avavilibilty of Airtel Glow shine boards were at 30% of all the outlets visited followed
by Aircel (4%).
15% of the total outlets visited were having Airtel Box boards.
In this area, Airtel had 45% of the transactions between the range 50K to 1 lakh.
The preferred selling range was (10-50) followed by (200-250).
12% of the total transactions takes place here.
17. KANKADBAGH
Airtel availability was at 96% of all the outlets visited.
Other companies SIM availability was very less around 36%.
Aircel’s product sheets were available on 96% of all the outlets visited
followed by Airtel (88%).
Airtel’s single sheeters were available on 72% of all the outlets visited
followed by Reliance (32%).
Availability of Idea shelf stickers was 64% of total outlets visited followed by
Airtel having share of 60%.
Reliance’s buntings were found on 36% of the total outlets visited followed by
Airtel(28%).
18. Sunpacks of Airtel was present on 32% of the total outlets visited followed by Idea
and Reliance(12%).
Airtel’s non lit boards were present on 60% of the total outlets visited.
20% of the outlets had glow shine boards of Airtel followed by that of
Vodafone(12%).
It is also one of the high transaction area as 48% of the transactions were in the
range 50K-1lakh.
Also being a residential hub , 20% of the total transactions takes place here.
20. PHULWADI SHARIF
Availability of Airtel SIMs were 100% here.
Others were having 32% market share.
Product sheets of Airtel had 100% availability in this area followed by 90% of
others.
Many outlets were selling only Airtel SIM. Other companies had LSO but not
SSO
This was the reason of 32% share.
71% of the total outlets had single sheeters of airtel followed by Aircel(35%).
Buntings of Airtel were present on 35% of all the outlets visited .
21. 20% of the total outlets visited were having Airtel non lit boards.
71% of the total outlets had airtel’s Glow hine boards.
The most preferred selling range was (10-50) followed by (150-200).
24% of the total transactions takes place here in this area.
23. CONCLUSIONS
SIM availability was consistent in all areas except Raza Bazaar.
Airtel’s visibility was maximum in Phulwadi Sharif despite being the semi urban
market.
Aircel is the second best company in areas of visibility and availability.
Other companies like Aircel , Vodafone, Reliance , Uninor and Idea mostly
concentrate on Urban areas rather than Semi Urban areas.
Glow shine boards increases visibility in the market more then the other signanges
and also is very attractive.
It also increases loyalty of the retailer with the company.
Shelf stickers occupy negligible space within the shop and also utilised to paste the
single sheeters in the shop, hence their availability was more than stickers.
24. In Raza Bazaar , it was observed that some pan and cigarette shops were having box
boards or non lit boards .
Though they were neither LSO nor SSO , but boards were present there.
Also single sheeters of Airtel were maximum.
This was because “Airtel Aaj ka Offer”.
Other companies don’t have these offers.
25. RECOMMENDATIONS
Visibility should be improved in Boring road , as it is the cosmopolitan area.
It would have a good impact.
Though FOS visit daily the outlets but they should also take care of the Inshops
and the outshops rather only providing SIMs.
Buntings and Sunpacks supply should be increased in the market.
New campaigns like for eg: “shake the app” , for making them visible and
familiar , company can increase this by providing the signages to pan and
cigarette shops.
