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Color Alchemy Original
This document discusses color management and achieving consistent color in printing. It addresses how subjective human vision can be and the importance of using quantitative data and clear communication to accurately proof and reproduce color. Standard operating procedures, digital communication of color specifications, calibration of monitors and printers, and viewing colors under standardized conditions are identified as key to avoiding problems in the color process. The goal is repeatability and continuous improvement in color accuracy and the production process.
Color Alchemy Original
- 1. ALCHEMY OF COLOR THESTRUGGLE WITH GETTING TO CONSISTENT COLOR Shoshana Burgett
- 2. WHAT’S THE EASIESTWAY TO PROOF COLOR? 2
- 4. • Normal Visioncan discern 2.3 million colors • We carry them with us • They’re free • It’s easy • I trust them….....but, do you really? EYES EYES 4
- 5. • Subjective isa characteristic that makes us human • We trust our eyes but do you trust your clients? • Printer? • Provider? • Poor Color Memory VISION IS SUBJECTIVE 5 Understand our unique subjective value and balance it with quantitative data
- 6. • Failure &Danger • Immediate Response • Healthier • Dominant • Sexual intent PSYCHOLOGY OF THE COLOR RED 6
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- 8. WHAT PROBLEM AREWE TRYING TO SOLVE? 8
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- 10. • Avoids rework •Avoids the back & forth • Avoids late night FedEx • Avoids more meetings • Avoids frustration • Avoids…..PAIN CLEARLY COMMUNICATECOLOR EXPECTATIONS 10
- 11. • Printing beganin China in 1041 • Gutenberg’s press in 1440 • Yellow Kid 1895 • Apple Macintosh 1984 • Aldus PageMaker 1985 And then someone uttered the words color management….... HISTORY LESSON 11
- 12. 12 Just because youcan color manage does not mean you should color manage
- 13. • Monitor Calibration •Proof Printer Calibration • Press Fingerprinting • What is the specification? • Are you communicating by eye or with data? • Did you know densitometers don’t see color? IT STARTS WITH YOU….. 13
- 15. • D50 orD65 • D50 = 5000 Kelvin – Soft Daylight • D65 = 6500 Kelvin – More for digital realm VIEWING CONDITIONS 15
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- 17. • Light booth •Farnsworth - Munsell 100 HueColor Vision Test • http://www.xrite.com/online-color-test-challenge • Lighting Indicators VIEWING TOOLS 17
- 18. Graphic technology --Process control for the production of half-tone color separations, proof and production prints Part 1: Parameters and measurement methods Part 2: Offset printing Part 3: Coldset offset lithography on newsprint Part 4: Publication gravure printing Part 5: Screen printing Part 6: Flexographic printing Part 7: Proofing processes working directly from digital data Part 8: Validation print processes working directly from digital data ISO 12647-7:2007 18
- 19. Communication Color asa Digital Language ISO 17972-4 – • Color data exchange format(CxF/X) Part 4 – • Spot color characterization data (CxF/X-4) ISO 17972-4:2015 19
- 20. • Language ofSpot Color • But….what about..... • Pantone2CMYK • Pantone2RGB • Pantone2Hex SPECIFY TO PANTONE 20 Once it is converted interpretation begins
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- 25. A series ofactions and steps taken in order to achieve a particular end result • Repeatability • Consistency • Identify Areas of Improvement • Continuous Improvements • Higher Gross Margins STANDARD OPERATING PROCEDURES 25
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- 28. • Develop &Follow Standard Opp Procedures • Follow Specification • Evaluate in the right viewing conditions • Spectrally Measure • Communicate Digitally • Report Digitally WHAT CAN I DO?
- 29. THANK YOU Shoshana Burgett CorporateStrategy & Customer Insights shoshana@xrite.com 29