OMG Experience - Marketing Summary 2014 for Bhutan Airlines (B3)
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The document outlines the marketing strategy and activities of OMG Experience, the general sales agent for Bhutan Airlines, for 2013-2014. It includes details on various events, print and digital marketing initiatives, product promotions, customer relationship management activities, and mass media engagements to promote Bhutan Airlines and tourism in Bhutan. The key focus areas were inaugural flights, regional roadshows, annual travel exhibitions, special events at airports, brochures and pamphlets, the airline's Facebook page, website development, a mascot, engaging content, promoting festivals and onboard services, handling special customer groups, TV shows, documentaries, interviews, and newspaper coverage.
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OMG Experience - Marketing Summary 2014 for Bhutan Airlines (B3)
- 1. www.omgexp.com OMG Experience (Bhutan Airlines GSA) Marketing Summary 2013 - 2014
- 2. About: OMG Experience About OMG Experience Events Print Digital Product CRM Mass Media Marketing & Branding
- 3. Event: Inaugural Flight About OMG Experience Events Print Digital Product CRM Mass Media Marketing & Branding
- 4. Event: Regional Roadshow About OMG Experience Events Print Digital Product CRM Mass Media Marketing & Branding
- 5. Event: Annual Travel Exhibition About OMG Experience Events Print Digital Product CRM Mass Media Marketing & Branding
- 6. Event: Visit Bhutan 2015 (an OMG event) About OMG Experience Events Print Digital Product CRM Mass Media Marketing & Branding
- 7. Event: Special Events/ Airport Events About OMG Experience Events Print Digital Product CRM Mass Media Marketing & Branding
- 8. Print: Brochure & Pamphlets About OMG Experience Events Digital Product CRM Mass Media Marketing & Branding Print
- 9. Digital: Bhutan Airlines Facebook Page About OMG Experience Events Print Digital Product CRM Mass Media Marketing & Branding Digital
- 10. Digital: Destination Marketing About OMG Experience Events Print Digital Product CRM Mass Media Marketing & Branding Digital
- 11. Digital: Promoting Destination About OMG Experience Events Print Digital Product CRM Mass Media Marketing & Branding Digital
- 12. Digital: Website About OMG Experience Events Print Digital Product CRM Mass Media Marketing & Branding Digital
- 13. Digital: Bhutan Airlines Mascot About OMG Experience Events Print Digital Product CRM Mass Media Marketing & Branding Digital
- 14. Digital: Stimulating Engagement About OMG Experience Events Print Digital Product CRM Mass Media Marketing & Branding Digital
- 15. Product: Promoting Festivals About OMG Experience Events Print Digital Product CRM Mass Media Marketing & Branding Product
- 16. Product: Promoting Onboard Services About OMG Experience Events Print Digital Product CRM Mass Media Marketing & Branding Product
- 17. CRM: Handling Special Groups About OMG Experience Events Print Digital Product CRM Mass Media Marketing & Branding CRM
- 18. CRM: Handling Special Groups About OMG Experience Events Print Digital Product CRM Mass Media Marketing & Branding CRM
- 19. Mass Media: TV Variety Show About OMG Experience Events Print Digital Product CRM Mass Media Marketing & Branding Mass Media
- 20. Mass Media: Documentary About OMG Experience Events Print Digital Product CRM Mass Media Marketing & Branding Mass Media
- 21. Mass Media: Interview About OMG Experience Events Print Digital Product CRM Mass Media Marketing & Branding Mass Media
- 22. Mass Media: Newspaper Coverage About OMG Experience Events Print Digital Product CRM Mass Media Marketing & Branding Mass Media