About Us

Pink star Ventures [P] Ltd.
We are an award wining and boutique experts in the people
logistics of creating mean...
Vision

Assessing our client’s needs and then delivering beyond their
expectations with Create exciting Business-to-Consum...
We are team of experts for:

 Event Management.
 Sports Marketing.
 Visual Merchandising.
 Retail fixtures.

www.pinks...
Core Strength
 Design/Execution.

 Streamlined partnership.
 Our Network.

 Identifying & sourcing products and raw ma...
Our Services

Product Launch
 Dealer Meets
 Sport Marketing
 Press Launch
Conferences
Employee
Engagement

Design/ Cr...
Our Services

Space Design

Exhibition

Permanent Spaces.

 Design

Shop in Shop.

 Fabrication

Retails in shop Fixt...
Major Industries we cater to

Consumer Durable

FMCG

IT/Telecom

Sports/ Appreals

Automobiles
Food and Beverages

...
Events & Designs

www.pinkstargroup.com
Ambuja : Ninja Conference : Kempenski Delhi Sept 2013

Ambuja Cements held 3 days Ninja conference for its 450 employees
a...
Ambuja Ninja Meet Sept 2013
Ambuja Cements Meet sept 2013
Ambuja Cements Dealer Meet AMRITSAR 2013

Ambuja launched its Grahlaxmi June 2013 dealer meet this
event was held in Redis...
Ambuja Cements Meet AMRITSAR 2013
Ambuja Cements Meet AMRITSAR 2013
LG – GSM Optimus Launch
LG – Optimus Launch – Product display zone
LG Refrigerator Launch 2013

LG launched its new 2013 Refrigerators range this event was
held in Jalandhar .
The show cont...
LG Refrigerator Launch 2013

www.pinkstargroup.com
LG Refrigerator Launch 2013 : Product Display zone
Videocon DDB Product Launch 2013
American Express Card Launch- 2012

American Express launched its Platinum card & launch
event was held in Gurgaon.
The sh...
American Express Launch
LG Refrigerator Launch 2013

LG launched its new 2013 Refrigerator launch event was held in
Gurgaon.
The show content incl...
LG Refrigerator Launch 2013

www.pinkstargroup.com
LG Refrigerator Launch 2013

Display Zone
Ambuja Cements Dealer Meet AGRA 2013

Ambuja Cements launched its Grahlaxmi may’2013 dealer meet
this event was held in Ja...
AMBUJA CEMENTs Meet 2013
AMBUJA CEMENTs Meet 2013
We Manage Roy Zaltsman in India
for Conferences/Employee Engagement Meets
Employee Engagement/Meets
Mall Activation

www.pinkstargroup.com
Mall Marketing
Mall Marketing - Automobiles
Mall Marketing
Exhibition & Design

We build stands in over 12 shows a year pan India
Exhibitions Stall : Voltas CII- Chandigarh-2013
Exhibitions & Design
Mobile Van Activation

www.pinkstargroup.com
Van Activity/Car Branding
Blackberry Q10 Knowledge bus
Unique Marketing

www.pinkstargroup.com
Out of the box Promotions [VM]

iWalker – The Walking Billboard
Q: What is an iWalker? A: iWalker is a “Mobile Advertising...
Visual Merchandising : Cut outs / I Walker/ Inflatbles
Visual Merchandising : Product Promo cubes
Visual merchandising

www.pinkstargroup.com
Video Jacket.. Walk with TVC :
What is a Video Jacket (VJ) ? VJ is a unique Blend of Video + Audio
Advertising. VJ is the ...
POP/ Retail Fixture

Objective
Create Standardized Retail Fixtures that enable easy changeover for all
Key Campaigns and e...
Wall Unit - LED Clip On frame

Ultra slim frame with backlit (LED)

Glow box with Tube lights

Non Lit Frame

These Metal ...
Retail Fixtures - AC
Out of Home
On Road & Beyond

www.pinkstargroup.com
About Pinkstar OOH

 Young hearted & curious unit exploring new possibilities.
 Portfolio of leading Indian and Global b...
OOH Services

Services

We are here

www.pinkstargroup.com
OOH Solutions

www.pinkstargroup.com
Integrated Media Planning.

We focus on understanding our TG’s
behaviour, their lifestyle and touch points.

tools

Planni...
Our media buys deliver best ROI in the industry

www.pinkstargroup.com
Competitive Tracking

We have subscribed to competitive data from various
agencies which is validated by our monitoring te...
McDonalds: A Case Study

Campaign Objective:
Introduction of the new range
of McSpicy Burgers in major
cities of India.
OO...
Our valued associations
Pinkstar group credentials 2013 ppt
Pinkstar group credentials 2013 ppt
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Pinkstar group credentials 2013 ppt

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PINKSTAR is an award winning performance driven experiential marketing and Concept design agency.Our forte lies in Conferences/Events/Launches/Meets, Product scale modeling, Visual Merchandising and all BTL Activations

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Pinkstar group credentials 2013 ppt

  1. 1. About Us Pink star Ventures [P] Ltd. We are an award wining and boutique experts in the people logistics of creating meaningful brand experiences in the field of experiential marketing . Invite us to participate in the planning, execution and marketing support for your next experiential and event marketing project. In short, ROI/Insight defined brand experience for our clients… www.pinkstargroup.com
  2. 2. Vision Assessing our client’s needs and then delivering beyond their expectations with Create exciting Business-to-Consumer and build valuable Business-to-Business relationships. Supporting our responsive, effective field executional capabilities, expertise and well on-time and on-budget approach www.pinkstargroup.com
  3. 3. We are team of experts for:  Event Management.  Sports Marketing.  Visual Merchandising.  Retail fixtures. www.pinkstargroup.com
  4. 4. Core Strength  Design/Execution.  Streamlined partnership.  Our Network.  Identifying & sourcing products and raw material.  Experienced, knowledgeable & committed team of professionals.  Understanding of our customers nuances. www.pinkstargroup.com
  5. 5. Our Services Product Launch  Dealer Meets  Sport Marketing  Press Launch Conferences Employee Engagement Design/ Creatives  Stage  Mall Marketing  Canters/Bus  Display  Exhibition Visual Merchandising Brand Activation  Consumer Promos  Mall Activity  School & College Promos  Road Shows  RWA Activity  Flash Mobs www.pinkstargroup.com
  6. 6. Our Services Space Design Exhibition Permanent Spaces.  Design Shop in Shop.  Fabrication Retails in shop Fixtures.  Execution www.pinkstargroup.com
  7. 7. Major Industries we cater to Consumer Durable FMCG IT/Telecom Sports/ Appreals Automobiles Food and Beverages Cement & Steel Real Estate Hospitality and Tourism www.pinkstargroup.com
  8. 8. Events & Designs www.pinkstargroup.com
  9. 9. Ambuja : Ninja Conference : Kempenski Delhi Sept 2013 Ambuja Cements held 3 days Ninja conference for its 450 employees at Hotel Kempenski Shadhra Delhi. The show content included Motivational speaker Padamshree Santosh Yadav, Workshop, LED stage and Live performance by Bollywood singer Tarun Sagar . www.pinkstargroup.com
  10. 10. Ambuja Ninja Meet Sept 2013
  11. 11. Ambuja Cements Meet sept 2013
  12. 12. Ambuja Cements Dealer Meet AMRITSAR 2013 Ambuja launched its Grahlaxmi June 2013 dealer meet this event was held in Redission Blu Amritsar. The show content included Stage, Dance performance by Asma, Laser show, Dealer meet and Live performance by Bollywood singer Tarun Sagar . www.pinkstargroup.com
  13. 13. Ambuja Cements Meet AMRITSAR 2013
  14. 14. Ambuja Cements Meet AMRITSAR 2013
  15. 15. LG – GSM Optimus Launch
  16. 16. LG – Optimus Launch – Product display zone
  17. 17. LG Refrigerator Launch 2013 LG launched its new 2013 Refrigerators range this event was held in Jalandhar . The show content included stage, Product display zone Laser show, Dealer meet and entertainment event. www.pinkstargroup.com
  18. 18. LG Refrigerator Launch 2013 www.pinkstargroup.com
  19. 19. LG Refrigerator Launch 2013 : Product Display zone
  20. 20. Videocon DDB Product Launch 2013
  21. 21. American Express Card Launch- 2012 American Express launched its Platinum card & launch event was held in Gurgaon. The show content included a stage, Laser show and entertainment event. www.pinkstargroup.com
  22. 22. American Express Launch
  23. 23. LG Refrigerator Launch 2013 LG launched its new 2013 Refrigerator launch event was held in Gurgaon. The show content included stage, Product display zone Laser show, Dealer meet and entertainment event. www.pinkstargroup.com
  24. 24. LG Refrigerator Launch 2013 www.pinkstargroup.com
  25. 25. LG Refrigerator Launch 2013 Display Zone
  26. 26. Ambuja Cements Dealer Meet AGRA 2013 Ambuja Cements launched its Grahlaxmi may’2013 dealer meet this event was held in JayPee Hotels & Convention center AGRA. The show content included Stage, Dance performance by Asma, Laser show, Dealer meet and Live performance by Bollywood singer Tarun Sagar . www.pinkstargroup.com
  27. 27. AMBUJA CEMENTs Meet 2013
  28. 28. AMBUJA CEMENTs Meet 2013
  29. 29. We Manage Roy Zaltsman in India for Conferences/Employee Engagement Meets
  30. 30. Employee Engagement/Meets
  31. 31. Mall Activation www.pinkstargroup.com
  32. 32. Mall Marketing
  33. 33. Mall Marketing - Automobiles
  34. 34. Mall Marketing
  35. 35. Exhibition & Design We build stands in over 12 shows a year pan India
  36. 36. Exhibitions Stall : Voltas CII- Chandigarh-2013
  37. 37. Exhibitions & Design
  38. 38. Mobile Van Activation www.pinkstargroup.com
  39. 39. Van Activity/Car Branding
  40. 40. Blackberry Q10 Knowledge bus
  41. 41. Unique Marketing www.pinkstargroup.com
  42. 42. Out of the box Promotions [VM] iWalker – The Walking Billboard Q: What is an iWalker? A: iWalker is a “Mobile Advertising” format which is effective for promotions of brands and Events when they are deployed in group at any location. Being an innovative marketing solution it helps in attracting and engaging target audiences. Technical Specification: - Best SMD illuminated, so does not cause climate heating. 5 hour battery backup- comes with charger and flash lights. Highly visible from distance. Best quality print used for “Clear Visibility”. - Quality tested product and ready to use www.pinkstargroup.com
  43. 43. Visual Merchandising : Cut outs / I Walker/ Inflatbles
  44. 44. Visual Merchandising : Product Promo cubes
  45. 45. Visual merchandising www.pinkstargroup.com
  46. 46. Video Jacket.. Walk with TVC : What is a Video Jacket (VJ) ? VJ is a unique Blend of Video + Audio Advertising. VJ is the first and only product that combines ATL & BTL together. Television commercial is considered to be the most effective form of advertisement carrying human emotions and adequate message. With VJ, TVC’s can be used in malls, markets & Airports, Brands can reach their customers outside their home and offices. It gives a combined effect of Audio + Video Advertising on the move.
  47. 47. POP/ Retail Fixture Objective Create Standardized Retail Fixtures that enable easy changeover for all Key Campaigns and enhance store visibility. www.pinkstargroup.com
  48. 48. Wall Unit - LED Clip On frame Ultra slim frame with backlit (LED) Glow box with Tube lights Non Lit Frame These Metal clamps can be opened easily by the merchandiser & replace/insert the messaging medium. www.pinkstargroup.com
  49. 49. Retail Fixtures - AC
  50. 50. Out of Home On Road & Beyond www.pinkstargroup.com
  51. 51. About Pinkstar OOH  Young hearted & curious unit exploring new possibilities.  Portfolio of leading Indian and Global brands.  Planning & Buying Media worth over Rs 200 million spanning over 50 markets.  Amongst the fastest growing OOH Media agency.  Exclusive Marketing Partners for McDonalds. www.pinkstargroup.com
  52. 52. OOH Services Services We are here www.pinkstargroup.com
  53. 53. OOH Solutions www.pinkstargroup.com
  54. 54. Integrated Media Planning. We focus on understanding our TG’s behaviour, their lifestyle and touch points. tools Planning Process
  55. 55. Our media buys deliver best ROI in the industry www.pinkstargroup.com
  56. 56. Competitive Tracking We have subscribed to competitive data from various agencies which is validated by our monitoring team and is then comprehended by our core planning team. Raw Data Competitive Report www.pinkstargroup.com
  57. 57. McDonalds: A Case Study Campaign Objective: Introduction of the new range of McSpicy Burgers in major cities of India. OOH Solution: High impact sites were used to target traffic in key arterial routes and a classy array of ambient media was used in high footfall areas like Metro Trains & Malls. Result: We were able to create a high impact in the major markets, the campaign got a great response in terms of awareness. It was highly appreciated by the client as well. www.pinkstargroup.com
  58. 58. Our valued associations

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