This document discusses several artisanal businesses and livelihood projects in India that support vulnerable groups. It profiles initiatives like Dastkar Ranthambhore in Rajasthan, Shepherd Crafts in Kashmir, and Porgai in Tamil Nadu that aim to preserve crafts and generate incomes for artisans. The document outlines challenges artisans face like gender/social inequalities, lack of skills and market access. It argues that design can act as an enabler by discovering craft roots, creating contextual products and markets, and empowering artisans through skills and improved livelihoods. The social business model focuses on fair wages, maximizing artisan earnings and making crafts sustainable.

1. D E V I K A K R I S H N A N | B A N G A L O R E | 1 7 F E B R U A R Y 2 0 1 8
SOCIAL
BUSINESS
DESIGN Artisanal Business and Livelihood
Pune Design Festival 2018

2. Bakarwal tribesman with his herd
Langanbal Road
Anantnag District, Kashmir

3. Bano Begum,
Gujjar clan leader and her
family. Aora village.
South Kashmir

4. Rukhsana from Rawal
village near Ranthambhore,
Rajasthan
Nila Akka from Sittlingi,
Tamilnadu
Sakhi from Patan district,
North Gujarat
Mandakini, Gudiya and
Bandana from Nallurhalli
smack in the middle of IT
country in urban Bangalore.

5. PEOPLE&VULNERABILITY
GENDER/AGE/POVERTY/DIFFERENTLY
ABLED/DISPLACED/ALIENATED/
CONFLICTSTATE/CHALLENGING
GEOGRAPHY/UNAWAREOFRIGHTS

6. Dastkar Ranthambore, Rajasthan
Joy at Work, Whitefield, Bangalore
Shepherd Crafts, Anantnag Dist, Kashmir
Porgai, Sittlingi, TamilnaduSEWA, Patan district, Gujarat

7. PROBLEM&
PURPOSE
ANANTNAG DIST, KASHMIR
IDENTITY

8. They travelled all the way
from beyond Persia to India
and then up to the Silk
route and back.

9. SITTLINGI, TAMILNADU
NURTURE &
PRESERVE
PROBLEM&
PURPOSE

10. RANTHAMBORE, RAJASTHAN
PEOPLE ISSUES
IN TIGER
CONSERVATION
PROBLEM&
PURPOSE

11. PROBLEM&
PURPOSE
NALLURHALLI, BANGALORE
SELFWORTH &
INCOME
AUGMENTATION

12. P E O P L E
P R O C E S S P R O D U C T S
B U S I N E S S
THESOCIAL
BUSINESS

13. Fairwage,fairprice
andmaximum
earningforthemaker.

14. Maker-centricandnot
market-centric

15. Marketcreation
versusfeedinga
demand.

16. Wherethereisno
craft-nurturebasic
skillsthrough
materialexploration,
findasweetspotand
definequalitygoals.

17. Wherethereisacraft
-discovertherootand
designincontext-
people,cultureand
environment.

18. Upcycle,workwitha
costandserious
stresson:
Design
Productionquality
Timemanagement

19. Designasthegame
changer:
Contextasthestory
People,environment
andtraditions

22. Designasthe
gamechanger
Originationvs.
adaptation

23. Productasthe
brandidentity

24. Productasthe
culturalambassador

25. ElementsofDesign
Line/Space
Formandproportions
Colourandtexture
Patterns

26. Thebusiness
ofchange

27. NEWARTISANS
NEWBUSINESSES

28. CRAFTISTHE
SECONDLARGEST
OCCUPATIONAFTER
AGRICULTURE
13MARTISANSIN
INDIA
4.3MINWEAVINGAND
ALLIEDCRAFTS
6DEPENDANTSTO
EACHARTISAN
63% SELF
EMPLOYED 30%LESSIN3
DECADES
386croresHANDLOOM
BUDGET2018
604crores
in2017
2.85MDISPLACED
POPULATION
INDIA STANDS THIRD AFTER CHINA
AND PHILIPPINES

29. ANOPPORTUNITY:
DESIGNEDUCATIONSHOULD
FOCUSONTHISCONTEXT.
SOSHOULDCORPORATES.
DESIGNSTUDENTSAND
PROFESSIONALS.

30. devikamails@gmail.com
https://www.linkedin.com/in/devika-krishnan-859130159/
https://www.facebook.com/devika.krishnan2
dastkarranthambhore.org
rimagined.com
shepherdcrafts.wordpress.com/
porgai.in
hansiba.in
On Facebook, the projects can be
found as:
Dastkar Ranthambhore
Joy At Work
Shepherdcrafts Kashmir
Porgai Artisans Association
Hansiba by SEWA
THANK
YOU