Smash Summit 2011 Video: Building an audience on YouTube

1. Smash Summit September 2011 Shiva Rajaraman

2. Where we are today 3B+ daily playbacks – that ’s thousands of years of video daily 200M+ playbacks on mobile - 300% YOY 48hrs of video uploaded every minute World's second largest search engine

3. talent is born faster than ever. in some cases you don't even need talent #ouch

4. 150 years of YouTube video is watched daily on social networks 400 Tweets per minute contain a YouTube video link 500M daily views off of YouTube sites Everyone is a Curator social media is driving this acceleration

5. #bornthisway And socially-driven sharing invites participation…

6. #bornthisway … and memes are born

7. Bigger than any TV show….w/ 70M monthly uniques

9. Case Study: Nope! It’s Chuck Testa http://www.youtube.com/watch?v=LJP1DphOWPs

11. YouTube Insights: Hot Spot graph

15. Uniquely annoying works too http://www.youtube.com/watch?v=LtB0zxGKCPo

16. Entertain or educate

17. Creative Lab #arabspring meets #angrybirds Trends http://www.youtube.com/watch?v=q0i9acHS_zQ

18. Creative Lab Encourage feedback and respond

19. Reward your audience 140k subscribers

21. Every video finds an audience. We have tools to help you find yours

22. Insights: World's largest focus group

23. Trendspotting www.youtube.com/trends and http://www.youtube.com/trendsdashboard

24. Playbook http://www.youtube.com/creators/playbook.html

25. You are all storytellers

26. Songify http://www.youtube.com/watch?v=Fs0V-QTVwcM Visual.ly http://www.youtube.com/watch?v=AiVKfNeRbPQ Some product story videos we experienced together…

27. Thanks! [email_address] @shivar