Smash Summit September 2011 Shiva Rajaraman
Where we are today 3B+ daily playbacks – that ’s thousands of years of video daily 200M+ playbacks on mobile - 300% YOY  4...
talent is born faster than ever.  in some cases you don't even need talent #ouch
150 years   of YouTube video   is watched daily on social networks 400 Tweets per minute   contain a YouTube video link 50...
                         #bornthisway And socially-driven sharing invites participation…
                         #bornthisway … and memes are born 
Bigger than any TV show….w/ 70M monthly uniques 
<ul><li>Things to remember </li></ul><ul><ul><li>Good Headline </li></ul></ul><ul><ul><li>1 st  15 Seconds  </li></ul></ul...
Case Study:  Nope! It’s Chuck Testa http://www.youtube.com/watch?v=LJP1DphOWPs
<ul><li>How’d he do? </li></ul><ul><ul><li>Not greatest title, but great tagline </li></ul></ul><ul><ul><li>1 st  15 secs:...
YouTube Insights: Hot Spot graph 
<ul><li>Good Titles </li></ul><ul><ul><li>Think newspaper headline </li></ul></ul><ul><ul><li>Will be +1’d,RT’d,Liked </li...
<ul><li>1 st  15 seconds </li></ul><ul><ul><li>Compelling content first </li></ul></ul><ul><ul><li>Brand / packaging secon...
<ul><li>Unique </li></ul><ul><ul><li>You’re on the webs, use it </li></ul></ul>http://www.youtube.com/watch?v=eDlaJlb1ezg
Uniquely annoying works too http://www.youtube.com/watch?v=LtB0zxGKCPo
Entertain or  educate
Creative Lab #arabspring meets #angrybirds Trends http://www.youtube.com/watch?v=q0i9acHS_zQ
Creative Lab Encourage feedback and respond
Reward your audience 140k subscribers
<ul><li>Metadata </li></ul><ul><ul><li>Title (informative) </li></ul></ul><ul><ul><li>Tags (relevant keywords) </li></ul><...
Every video finds an audience.  We have tools to help you find yours
Insights: World's largest focus group
Trendspotting  www.youtube.com/trends  and  http://www.youtube.com/trendsdashboard
Playbook  http://www.youtube.com/creators/playbook.html
You are all storytellers
Songify http://www.youtube.com/watch?v=Fs0V-QTVwcM Visual.ly http://www.youtube.com/watch?v=AiVKfNeRbPQ Some product story...
Thanks! [email_address] @shivar
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Smash Summit 2011: YouTube

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Smash Summit 2011
Video: Building an audience on YouTube

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  • We ’re born storytellers. We’re content creators by DNA.
  • Smash Summit 2011: YouTube

    1. Smash Summit September 2011 Shiva Rajaraman
    2. Where we are today 3B+ daily playbacks – that ’s thousands of years of video daily 200M+ playbacks on mobile - 300% YOY  48hrs of video uploaded every minute World's second largest search engine
    3. talent is born faster than ever.  in some cases you don't even need talent #ouch
    4. 150 years of YouTube video is watched daily on social networks 400 Tweets per minute contain a YouTube video link 500M daily views off of YouTube sites Everyone is a Curator social media is driving this acceleration
    5.                        #bornthisway And socially-driven sharing invites participation…
    6.                         #bornthisway … and memes are born 
    7. Bigger than any TV show….w/ 70M monthly uniques 
    8. <ul><li>Things to remember </li></ul><ul><ul><li>Good Headline </li></ul></ul><ul><ul><li>1 st 15 Seconds </li></ul></ul><ul><ul><li>Unique </li></ul></ul><ul><ul><li>Entertain or educate </li></ul></ul><ul><ul><li>Tap a trend </li></ul></ul><ul><ul><li>Encourage feedback (and respond) </li></ul></ul><ul><ul><li>Reward your followers (produce) </li></ul></ul><ul><ul><li>Metadata </li></ul></ul>
    9. Case Study: Nope! It’s Chuck Testa http://www.youtube.com/watch?v=LJP1DphOWPs
    10. <ul><li>How’d he do? </li></ul><ul><ul><li>Not greatest title, but great tagline </li></ul></ul><ul><ul><li>1 st 15 secs: FTW with Deer head </li></ul></ul><ul><ul><li>Started a meme </li></ul></ul><ul><ul><li>  Unique? most def! </li></ul></ul><ul><ul><li>  Encourage feedback & respond: </li></ul></ul>
    11. YouTube Insights: Hot Spot graph 
    12. <ul><li>Good Titles </li></ul><ul><ul><li>Think newspaper headline </li></ul></ul><ul><ul><li>Will be +1’d,RT’d,Liked </li></ul></ul><ul><ul><li>Hint at narrative </li></ul></ul>
    13. <ul><li>1 st 15 seconds </li></ul><ul><ul><li>Compelling content first </li></ul></ul><ul><ul><li>Brand / packaging second </li></ul></ul>http://www.youtube.com/watch?v=4zJWA3Vo6TU http://www.youtube.com/watch?v=jOHwjjhFTac
    14. <ul><li>Unique </li></ul><ul><ul><li>You’re on the webs, use it </li></ul></ul>http://www.youtube.com/watch?v=eDlaJlb1ezg
    15. Uniquely annoying works too http://www.youtube.com/watch?v=LtB0zxGKCPo
    16. Entertain or educate
    17. Creative Lab #arabspring meets #angrybirds Trends http://www.youtube.com/watch?v=q0i9acHS_zQ
    18. Creative Lab Encourage feedback and respond
    19. Reward your audience 140k subscribers
    20. <ul><li>Metadata </li></ul><ul><ul><li>Title (informative) </li></ul></ul><ul><ul><li>Tags (relevant keywords) </li></ul></ul><ul><ul><li>Description (summary and context) </li></ul></ul><ul><ul><li>User our tools to discover what sources drove traffic to your video and optimize accordingly </li></ul></ul>
    21. Every video finds an audience.  We have tools to help you find yours
    22. Insights: World's largest focus group
    23. Trendspotting  www.youtube.com/trends and http://www.youtube.com/trendsdashboard
    24. Playbook  http://www.youtube.com/creators/playbook.html
    25. You are all storytellers
    26. Songify http://www.youtube.com/watch?v=Fs0V-QTVwcM Visual.ly http://www.youtube.com/watch?v=AiVKfNeRbPQ Some product story videos we experienced together…
    27. Thanks! [email_address] @shivar

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