Subbiah Vaikundarajan is from Kanyakumari and belonged to a family that made jaggery for a living. However, in the year 1989, he broke away from the family tradition and started his own business of mining heavy minerals from the sea shore. His long sought vision of understanding the importance of these minerals took him long way in the industry even in global markets.

1. Subbiah Vaikundarajan’s Dream for
a Developed India
Subbiah Vaikundarajan is from Kanyakumari
and belonged to a family that made jaggery for
a
living. However, in the year 1989, he broke
away from the family tradition and started his
own business of mining heavy minerals from

2. the sea shore. His long sought vision of
understanding the importance of these
minerals took him long way in the industry
even in global markets.
This visionary young man had seen what
the present generation still lack knowledge of.
It wasn’t easy for him living in the coastal
regions of South India where the most common
professions included jaggery making, fishing
and farming to take up a profession so
unconventional. He built VV Minerals from a
small scale company to a global company.
VV Minerals, India is based in Tisayanvilai in
Tamil Nadu and deals with mining of minerals
like garnet, ilmenite, rutile and zircon. S.
Vaikundarajan is the founder and chairperson
of the company, his son V. Subramanian is the
Managing Director.

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