ITS ALL ABOUT THE ZOVI ONLINE COMPANY.....SCOPES IN INTERNATIONAL BUSINESS

2. ZOVI
 INTRODUCTION
 FEATURES
 PRODUCT
 COLLABORATION
 BUSINESS MODEL
 STRATEGIES
 COMPITITORS
 ADVANTAGES
 DISADVANTAGES
 INTERNATIONAL SCOPE
 THINGS TO BE IMPROVE
 IMPACT OF SOCIAL MEDIA ON E-BUSINESS

3. MANISH CHOPRA
CEO
ZOVI.COM

4. INTRODUCTION
 Zovi.com was founded in the year 2010.
It is an apparels and accessory online
website for both men and women.
 Main idea of launching Zovi website is
making local Brands of accessories and
apparels available at reasonable cost
compared to offline retailers. This is the
main concept of zovi.com.

5. OBJECTIVE OF ZOVI
 To become a leader in Indian e-
commerce by 2020.

6. PRODUCTS
 Shoes
 Jeans
 Trousers
 Winter Wear
 Accessories for Men and Women
 Shirts and T-Shirt
 Sarees
 Kurta and Kurti

7. FEATURES
 Zovi provide superior quality apparel and accessories
to the customers. Apart from this, there are many
features that make Zovi preferred choice of the
customers. These features are:
-Wide array of products
-Free shipping
-Superior quality and exclusive designs
-Cash on delivery or COD service
-Quick, safe and hassle-free shipping
-Reasonable cost
-Easy return policy
-Easy cancellation
-Track my order facility

8. ADVANTAGE
 Unbeatable Prices
 Wider Varieties
 Cost comparison
 Sending Gifts
 Zovi has their own manufacturing and
distributing channel so, delivery system of
zovi is very fast.

9. Hence text advertisement, display advertisement is Required on SEARCH ENGINE to make it move to top
Position. Maximum of the customers comes from facebook after Search engine. Hence facebook should be
used in all.
Searches for zovi.com is very less (9.4%)
According to alexa.com
Low advertising.
Poor brand image.
DISADVANTAGES

10. BUSINESS MODEL
 Zovi.com follows
Virtual Merchant variations of Portal
business model of Business-to-
consumer (B2C) E-commerce.
 Zovi.com generates revenue from sales
of goods. Zovi is selling their products
with own brand name (ZOVI) which is
manufacturing and distributing by Zovi
its self.

11. STRATEGIES
 Company target basically youth and college
students.
 Every month ZOVI is introducing new product
range and added new item every day.
 On purchase of Rs.1000 and above Zovi is
offering Gift voucher of Rs.250.
 Zovi Offer super Sunday, in every Sunday you
can win a zovi bag every hour.
 Zovi regularly changes their product range
according to market demand

12. COMPETITORS
 Ebay
 Myntra
 Snapdeal
 Amazon
 Jabong
 Flipkart

13. COLLABORATION
Online apparel brand Zovi.com had
collaborate with Microsoft, the launch of
an all-new shopping application built
specifically for Windows 8-based PCs
and tablets. The app features innovative
content presentation and provides
a unique shopping experience.

14. Acquisition
How will this acquisition help?
While Zovi and Inkfruit are in similar space, they operate
differently. While Zovi has created its own private brand that
it sells, Inkfruit is more of a traditional apparel retailer with
its own network of brands and distributors. In addition to
that Inkfruit is a more community based website where
users can create and submit their designs for T-Shirts and
other merchandize, which in turn Inkfruit puts up on its
catalogue.

15. IMPACT OF SOCIAL MEDIA ON
E-BUSINESS
 On the plus side of things, social networking is helping online
enterprises become more focused on their customers than
ever before. Businesses are finding out what people want and
delivering those things much more quickly. Social networking
technology can help online businesses learn more about what
their competition is doing and respond rapidly.
 Achieving Goals- The continued growth of social
networking technology is helping more businesses achieve
goals that had previously been almost unreachable.
 Efficiencies Grow- E.businesses continue to gain more
efficiencies as the number of people using the technology
grows. Companies are maintaining one-to-one marketing
strategies regardless of how large the number of customers or
partners involved gets. These networks are making recruitment
efforts more precise and reducing the cost and time involved in
recruiting.

16. Ø Zovi have to improves it’s brand image
Ø It has to improve advertising (online)
The main objective of the project is to
Brand awarness – facebook engagement
Sales of the products (Marketing Strategies)
fb (click through website)
Google text ads and display ads.
THINGS TO BE IMPROVE

17. International Scope
It’s entered US, UK, Australia (Sept.
2014,as per news article)

18. Procedure to enter foreign nation.
 As ZOVI is a website and manufacturer
too. Firstly, to operate operations in
other country with register trade mark of
zovi.
 It has to modify its website according to
countries cyber rules. Ex. (Amozen.in,
Amozen.uk)
 According to accessing point of website
currency will change.

19. ZOVI AS MANUFACTURING
UNIT (Opportunities).
 It can sell its products in other countries
known sites by exporting.
 In India it can get export benefit (duty free,
subsidies).
 Export, import are the matter of international
trade, it has to fulfill the requirements of
trade policies of particular countries too.

20. CONCLUSION
 The key finding outs from this project
are zovi.com website need to be
improved.
 Brand awarness for zovi.com should be
created
 Lot of search ads should be created as it
as less people coming from google
search engine
 It has to implement strong strategies to
stand in international market.

21. Presentation by
 KrishnaB Vamsy
 Harshit Yadav
 Ujjwal Varshney
 Shivank Jain
 Harshdeep Batra
 Himanshu Bansal

22. THANK
YOU