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Similar to Promotion (20)
Promotion
- 2. 2D Jobber, Principles and Practice of Marketing, © 1998 McGraw-Hill
The effect of a sales promotion
on sales
Prior to
promotion
Promotion
period
Short-run
post-promotion
period
Long-run
post-promotion
period
Time
Sales
1 = positive effect
2 = no effect
3 = negative effect
1
2
3
- 3. 3D Jobber, Principles and Practice of Marketing, © 1998 McGraw-Hill
Consumer and trade promotions
Money off
Free samples
Prize promotions
Loyalty cards
Free goods
Allowances
Bonus packs
Premiums
Coupons
Price discounts
Competitions
Consumer
promotions
Trade
promotions
- 4. 4D Jobber, Principles and Practice of Marketing, © 1998 McGraw-Hill
An organization and its publics
•Television
•Press
•Radio
Media
•Customers
•Distribution
•Suppliers
Commercial
•Local communities
•Pressure groups
•Opinion leaders
•General public
Public
•Parliament
•Civil service
•Local authorities
Government
•Shareholders
•Stockbrokers
•Fund managers
•Banks
Finance
•Staff
•Trade union
representatives
Employees
Organization