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Technology A d o p tio n by
G lo b a l V ir tu a l Teams:
D e v e lo p in g a Cohesive
A pproach
W illia m J. Harris, University o f Maryland University College
International trade and collaboration continue to
expand in the development of products, services, and
interdependent-m arket activities. Such expansion
has resulted in an increase in global engineering
groups’ interaction across cultures. These groups
exist, in part, because technology now supports
geographically distributed organizations, which
allows them to improve perform ance and outcome.
However, in many instances, the cultural differences
among group members have become problematic in
their work (Clear, 2010; Nisbett, 2003). Both research
and practice have shown that these groups, and the
technology they use, may form working structures
that are incompatible with many culturally diverse
organizations. This essay explores and uncovers
pertinent issues and provides a conceptual framework
that will allow company managers to adopt technology
that is compatible across global virtual teams (GVT)
and organizations. The aim of this paper is to identify
implications and provide guidance to managers who
may be faced with designing and leading m ulti-
national groups tasked with solving complex problems.
In short, this research will provide guidance to those
managers that will allow them to put theory into
practice.
Background and C ontext o f G lobal
V ir tu a l Teams
Global engineering teams in the public sector are
tasked to provide various capabilities for government
agencies. Contractors that serve various government
agencies and tasked to integrate global technical
capabilities employ many such teams. Often, groups
are formed without a physical presence as enabled
by technology (Brynjolfsson & McAfee, 2014). These
engineering team members, being diverse both
in their fields of expertise and in their geographic
location, are expected to work and perform together,
fully exploiting their abilities and accumulation
of knowledge to design capabilities and/or resolve
unique problems (Pavlak, 2004). Often, these teams
are comprised of a variety of engineers from fields
such as software, hardware, systems, mechanical, and
other disciplines. For these teams, team work agility
and decision making are essential (Lowry, Schuetzler,
Giboney, & Gregory, 2015). An engineering team’s
advantage, then - as well as their challenge - is their
collective diversity and trem endous knowledge and
expertise (Harris, 2018).
Team tasking evolves from the first stage of
identifying a problem or requirements to creating
capabilities, introducing new features to existing
products, and then, through to production, technical
services, sustainment, and operations (Defense
Acquisition System, n.d.). The full lifecycle of a project,
whether creating products or providing technical
services, will eventually include the interchange of
ideas, design elements, and solution implem entation
for global team m embers (Harris, 2018).
Many requirements and problems that companies
encounter simply cannot be resolved in-house or at a
single country location; yet, their solutions are critical
4 SAM Advanced Management Journal - Volume 83 Edition 1
for these companies to launch a product, rectify issues
that arise, or sustain their businesses (Harris, 2018).
Moreover, international trade and collaboration have
continued to evolve, resulting in companies receiving
an increase of revenues from global operations
(Thomas, Beilin, Jules, 8c Lynton, 2014). And along
with these increased global opportunities and
international trade, the development of products and
services has expanded internationally and has become
more globally interdependent. Thus, engineering teams
are tasked to accomplish a variety of critical functions
across geographical boundaries (Thomas et al., 2014).
In as much, global virtual teams form and reform as
their tasking progresses or as a response to events that
unfold over the life cycle of a system or product (Clear,
2010). These engineering teams exist, in part, because
technology now supports geographically distributed
organizations, which allows them to effectively
communicate to improve perform ance and outcome
(Harris, 2018).
The Challenges o f Global Virtual Teams
As a result of this virtual environment, managers
of these teams are faced with efficiently providing
effective resources along with guiding teams through
the entire life-cycle process from determ ining
requirements through finding and implementing
solutions. These virtual teams rely on technology to
execute engineering processes, collaborate in their
activities, and to validate and share knowledge (Harris,
2018). Furtherm ore, these teams are often faced with
conflict and disagreement within their ranks yet must
still implement effective solutions (Lowry et al., 2015).
The project manager m ust be prepared to plan and
to coordinate effective resources to support the GVT.
Thus, the need to manage the adoption and use of
technology that supports the GVT to accomplish their
tasking is critical for successful outcomes (Harris,
2018).
Research has found, there are a num ber of cultural
challenges that these teams face based on their
diversity (Clear, 2010; Mejias, 1995; Thomas et
al., 2014). These challenges include bridging their
languages, cultures, time zones, experience, and so
forth - through effective management. This in itself
is not an easy task, as it requires a level of agility to
orchestrate and bridge those differences (Thomas et
al., 2014, p. 38). These groups are not always wholly
successful in this endeavor, and consequently, their
differences, be they cultural, linguistic, or logistical,
can become problematic (Nisbett, 2003). Because
these cross-cultural issues pose inherent problems in
the interaction of GVTs, they also form an im portant
com ponent of this research.
Inspite of the fact that these global teams may
be spread out geographically, they are nonetheless
expected to engage in collective behavior to solve
problems quickly, coordinate product design, initiate
start-up activities, brainstorm innovative solutions,
and perform other nonroutine functions. Gains in
technology that support these teams have increased
the expectations of their perform ance and abilities
to better manage interactions, share knowledge, and
predict outcomes. One such Advanced Information
Technology (AIT) designed to support these teams
is collaboration software (Coleman 8c Levine,
2008). The capabilities contained within this type
if software are available off the shelf, and they are
also configurable. Among these AIT technologies is
SharePoint enterprise software, which uses third-party
applications, such as BPM CRM. However, we must
not lose sight of the fact that people are as complex as
the systems they adopt. As such, adding the variable
of cultural differences among teams may com pound
tasking problems for virtual global groups (Clear, 2010;
Mejias, 1995). This study examines the issues faced by
organizations as they prepare to launch global teams
using AIT.
Companies and agencies that do business
internationally may run into unique problems with
political consequences. Harris (2018 p. 14) provided
a poignant example: For nearly 2 decades, both the
U.S. D epartm ent of Defense (DOD) and NASA have
used the Russian RD-180 rocket motors for the heavy
lift Atlas V rocket to resupply the International Space
Station and for launching military satellites (Dilanian,
2016). In order to use this Russian rocket motor,
the U.S. military contracts with the United Launch
Alliance (a joint venture between defense contractors
Boeing and Lockheed Martin; Dilanian, 2016). Yet,
this practice is particularly problematic given the
adversarial nature of US/Russian relations (e.g., their
opposing roles in Syria and the Ukraine). Thus, when
a failure occurs, as it did during the 2016 Cygnus
OA-6 International Space Station’s resupply (“By the
Numbers: How Close Atlas V Came to Failure,” 2016),
both countries put together tiger teams to perform
failure analysis to determ ine the root cause. One can
easily see that a failure of one country’s product may
become exploitive political news overnight, regardless
SAM A d vanced M a n a g e m e n t Journal - Volum e 83
Edition 1 5
of sound engineering and business operations.
Regardless of the situation, GVTs come together
with specific tasks, goals, and objectives to achieve
outcomes for unique problems; they accept difficult
challenges and ultimately are able to achieve acceptable
outcomes (Harris, 2018). Not surprisingly, putting
together these teams and then supporting them is a
problem global managers frequently face, especially
when unanticipated critical issues arise that must
be addressed w ithin a short am ount of time (Harris,
2018). In other words, the ability of a company
operating globally to successfully operate across
country and cultural boundaries is only viable if the
company’s m anagement is able to solve difficult and
sometimes time-sensitive problems - whilst satisfying
global stakeholders.
Advanced Information Technology’s Role and New
Social Norms
The late 1950s and early 1960s saw the advent
and proliferation of computers, which enhanced
the scientific technology revolution (Harris, 2018).
And as part of this information revolution, both
routine and nonroutine activities were improved
upon by the use of technology by teams (Geels &
Kemp, 2007). Then in the early 1980s, technology
advancements progressed once again, fully developing
the inform ation digital revolution, which continues
today (Brynjolfsson 8c McAfee, 2014). W hat were
once localized hardware platforms with dependent
software-supporting engineering functions have given
way to ubiquitous applications compatible with a
variety of devices that support global group interaction
(Brynjolfsson 8c McAfee, 2014). These group support
technical capabilities have led to expanded and new
social com m unication norms. In fact, a new form of
sociology - digital sociology (Lupton, 2015) - has
emerged to address hum an interaction with both
computer-based group support tools and today’s
social media. Thus, as technology has advanced,
so, too, have m ethods of com m unication and team
production (Harris, 2018). These phenom ena have
resulted in a shift in social interaction, bringing forth
new concepts in sociology in-step with group support
technologies that impact the way GVT’s communicate
to accomplish their tasking: digital sociology (Lupton,
2015).
Research Q uestion
The exploratory research question presented below
is designed to drive this systematic study, as will
perm it identification and examination of emerging
themes and relationships, which will ultimately allow
conclusive findings that will inform managers of GVTs.
These findings will provide insight for both researchers
and practitioners into the m anagement of global
virtual teams and the adoption of support technology.
To that end, the following research question forms the
context and drives this research:
W hat specific issues do global problem-solving teams
face when adopting advanced inform ation technology
(AIT) for collaborative support?
L ite ra tu re Review
Whereas the adoption of technology by groups
within singular cultures has been thoroughly
researched for over 3 decades (Nikas & Poulymenakou,
2008, p. 1; Turban, Liang, & Wu, 2011, pp. 140-
141), literature on the adoption of technology to
support global teams across cultures is not as prolific.
Drawing from eight sources (see Appendix B), this
literature review addresses major themes and issues
with supportive evidence. The eight sources are
conventionally identified in the reference section with
a preceding *. First, theoretical underpinnings are
considered, covering concepts on group interaction
and structured adaptation of technology for
m ultinational groups. The eight articles that support
the major topics explored herein, which include both
scholarly and “gray literature,” are then addressed.
Theoretical Underpinnings for Group Interaction
and Technology Adoption
This researcher identified two prim ary theories
upon which collective group behavior in the adoption
of technology can be understood. These theories are
Hofstede’s theory, which provides a model of cultural
differentiation (Hofstede, 1980; Hofstede, Van Deusen,
Mueller, Sc Charles, 2002), and adaptive structural
theory (AST; DeSanctis & Poole, 1994; DeSanctis et al.,
2008; Gopal, Bostrom, & Chin, 1993).
Hofstede’s theory: Model o f cultural
differentiation. Three of the selected studies
(Davidson & fordan, 1998; Mejias, 1995; Paul,
Samarah, Seetharaman, & Mykytyn, 2005) specifically
based their conclusions on Hofstede’s (1980) seminal
research on the cultural differences of global teams. In
the early 1980s, Hofstede researched and identified the
collective characteristics of countries and their cultures
based on data gathering research from 53 countries
6 SAM Advanced M anagement Journal - Volume 83 Edition 1
and 116,000 respondents. Hofstede discovered that
there are five dimensions in cultural differentiation:
Power-Distance, Uncertainty-Avoidance,
Individualism-Collectivism, Masculinity-Femininity,
and Tim e-Orientation. In Mejias’s study (1995), the
author referred to four out of five of the dimensions
described in Hofstede’s cultural differentiation model:
“Cultural differentiation described four dimensions
of national culture along which value systems may
vary.... [H]is Model of Cultural Differentiation
framework may be useful in hypothesizing specific
predictions of cultural tendencies” (pp. 56-69).
Davidson and Jordan (1998) and others have
concurred with Mejias’s assertion that the dimensions
of uncertainty avoidance and power distance have
the greatest influence in relating cultural aspects
of interdependent groups operating across cultural
boundaries. However, these dimensions also represent
the underlying characteristics of individualism
or collectivism, in varying degrees, for each of
Hofstede’s five dimensions (See Figure 1). Notably,
Paul et al. (2005. p. 190) viewed the fifth dimension
of individualism/collectivism as a dom inating aspect
across the power distance and uncertainty-avoidance
scheme. Here, Mejias (1995, pp. 59, 61) provides a apt
description of both power distance and uncertainty-
avoidance:
Power Distance describes the relationship and
relative distance between a supervisor and a
subordinate ... the extent to which a particular
national culture accepts and recognizes the
unequal distribution of power and influence
in institutions and organizations. Countries
that score high on power distance appear to
emphasize autocratic or paternalistic, boss-
employee relations. In these countries the
powerful have more privileges over others....
Countries scoring low on Power Distance
favor participative management relations and
prefer the use of “equal rights” and legitimate
power over the use of coercive or referent
power. D uring group decision making, higher
status individuals are more likely to dominate
the group discussion and influence group
outcomes more than low status individuals.
Uncertainty-avoidance expresses the extent
to which members of a particular national
culture feel uncomfortable or threatened by
uncertain or unknow n outcomes (Hofstede,
1980, 1991). Countries that scored high on the
Uncertainty Avoidance dimension tended to
have a low tolerance for uncertainty (expressed
by higher levels of anxiety) and a greater need
for formal rules. Additionally, countries with
F ig u r e 1 . R e l a t i o n s h i p B e t w e e n U n v e r t a i n
t y A v o id a n c e a n d P o w e r D is t a n c e
aj u c
as
- w
5
s -
5>
£ o
CL
Uncertainty Avoidance
Low High
Family Model - clannish
Countries:
Southeast Asia, Singapore,
Hong Kong, India, Philippines
Pyramid Model - fiefdom
Countries:
Latin America, Mexico, Brazil, Chile,
Venezuela, Yugoslavia
Market Model - structure Machine Model - bureaucracy
Countries: Countries:
Anglo/Scandinavia, United States, Germanic, Israel, Austria
Australia, Canada, The Netherlands,
United Kingdom
SAM Advanced Management Journal - Volume 83 Edition 1 7
strong (high) Uncertainty Avoidance scores
also had less tolerance for people or groups
with deviant ideas or behavior and were more
likely to resist innovative ideas (Hofstede; 1980,
1991). Countries with weak or low Uncertainty
Avoidance scores were inclined to take more
risks and were more likely to tolerate deviant
behavior and innovative ideas when making
group decisions (Hofstede; 1980, 1991).
Figure 1 depicts the relationships between the
variables of power distance and uncertainty-avoidance
and the countries whose cultures align with each. In
sum, Hofstede’s theory is param ount in anticipating
cultural issues associated with multinational teams
as they come together to work.Figure 1. Hofstede’s
Regional/Countries Matrix of Cultural Differentiation
(Mejias, 1995, p. 66; Davidson & Jordan, 1998, p .41).
Adaptive structuration theory (AST). Giddens’s
(1984) original structuration work unified an approach
to social organization theory, resulting in a holistic
view of people acting together to achieve com m on
goals. In doing so, Giddens shifted the focus from the
individual to groups of actors who are knowledgeable
about the systems they produce and reproduce (Harris,
2016, p. 3). Adaptive structuration theory (AST)
expands upon Giddens’s theory that by incorporating
AIT as a com ponent of group activities (as proposed
by researchers, including Gopal et al., 1993, and
DeSanctis et al. 1994; 2008, p. 552), a unified AST
would result.
Harris’ (2016, p. 7) earlier research described the
relationships of groups and technology from an AST
perspective, finding: AST posits that the impacts
of AIT “on group and organization processes and
outcomes depend on the structures incorporated in
the technology and on the structures that emerge as
users attempt to adapt the technology to the tasks
at hand” (Poole, 2013, p. 22). DeSanctis and Poole’s
(1994) foundational description of AST first defines a
system as an observable pattern of relationships among
actors as part of a group. Structures are the rules and
resources that members employ in their activities
and interactions that give the system its pattern. As
members develop rules and resources from their tasks,
norms, and AIT, they enact and sustain structures
to make them part of an ongoing organization of a
system. In other words, groups produce and reproduce
rules and resources as they interact to accomplish
their tasking. As a result, AST posits the effects of
AIT on group processes and outcomes depend on the
structures incorporated w ithin technology (structural
potential) and the emergent (adaptive) structures that
form as members interact with the technology and
themselves over time (DeSanctis & Poole, 1994, pp.
22-23).
DeSanctis and Poole (1994) also describes how
AST works by identifying the two AIT structural
elements: spirit and features. Spirit being the general
intent with regards to values and goals of the specific
rules. Capabilities and usage rules make up structural
features of the technology... The result being a novel
structural ensemble tailored to the group’s n eed s... and
interactions (DeSanctis & Poole, 1994, pp. 22-23).
Harris (2016) also found that the components of
structural adaptations from the interactions of group
members with regard to appropriated AIT (depicted
in Figure 2) are segregated by input-process-output
functions. These elements (changing rules, resources,
group/technology products, and tasking environment)
dynamically come together during social interaction
(see center of Figure 2), appropriating and applying
ongoing influences of new and emerging structures.
Literature from four of the eight studies reinforces
the applicability of AST for this research. For example,
Watson (1994, pp. 47-48) noted that AST makes an
im portant distinction between system and structure:
“The system is a social entity such as a group ...
structures are the norm s of behavior that maintain
the system” (p. 47). Nicolas-Rocca and Coulson
(2014, p. 83) then expanded upon AST with task-
technology-fit to build a framework that explains the
interrelationships of global virtual teams and their
functional abilities. Finally, Nikas and Poulymenakou
(2008, pp. 4-6) applied AST in their research on
adopting web-based collaboration technology to global
teams. Based on the studies of these researchers, AST
became a foundational theory for this paper.
Adopting Advanced Information Technology and
Features
Group support systems (GSS) are a form of AIT.
Watson’s (1994) early work informs us: “GSS is a
blend of technical and social facilities ... and because
GSS design is often based on the customs of the
particular culture in which it was developed ... both
technical and social features may need modification
for successful adoption” (p. 45). Davidson and
Jordan (1998, p. 44) provided research on technology
adoption for GSS as it relates to global teams with a
focus on barriers to adoption in cross-cultural settings.
SAM Advanced Managem ent Journal - Volume 83 Edition 18
Figure 2. Adaptive Structuration Theory Domain and IPO
Diagram
I n p u t s P r o c e s s O u t p u t s
/
S tru c tu re o f Advanced

In fo rm a tio n Technoloev
• Features
V. Spirit (in te n d e d use) /
Task & E n v iro n m e n t
Structures
Task ty p e
S itu a tio n , ex pe c tation s
In te rn a l G ro up System
In d iv id u al preferences
In te ra c tio n
N o rm s, processes,
A IT fa c ilita tio n
G r o u p S o c i a l I n t e r a c t i o n
Tech A D o ro o riatio n GrouD Processes
* D e gre e o f Respect • Id e a g e n e ra tio n
* Faithfulness • P a rtic ip atio n
■ Consensus • D ec is io n -M a kin g
■ In s tru m e n ta l v a lue • C onflict M g t
• A IT A ttitu d e s • Influen ce
■ Ease o f use • Process M g t
_____ ■P
E m erg ent Sources of
Stru ctu re
A IT Products & O u tp u ts
Task Products &
O utp uts
Changes in E n viro n m en t
D ue to A IT Use
O utcom es
• Q u a lity o b je c tiv e
perceived
• Consensus
• C o m m itm e n t
• C onfidence in
Decisions
• Satisfaction w ith
O utcom es and
Process
Figure 2. Adaptive Structuration Theory Domain and IPO
Diagram (DeSanctis et al., 2008, p. 555;
Gopal et al., 1993, p. 49)
Davidson and Jordan pointed out a num ber of failures
in adopting technology within these environments that
included mismatching software tools, lack of group
interrelations awareness, and insufficient experience in
facilitating the use of AIT (p. 39). These authors also
relied on Hofstede’s theory of cultural differentiation to
explain technology adoption across teams:
GSS may be used as a source of inspiration, but
its underlying assumptions should be tested
to see if they [technology features] fit with
local assumptions about how groups should
function. W here necessary, the assumptions
should be reconceptualised according to local
traditions.
A more recent study on adopting technology was
conducted by Nikas and Poulymenakou (2008).
Their study directly linked AST to the adoption and
adaptation of technology by global groups. These
authors also found that faithfully appropriating
technology (Figure 2) depends on task structures as
well as group social systems (e.g., norms, personal
preferences, facilitation).
Group support and collaboration systems have
dom inated AIT team based research for the past
30 years (Nicolas-Rocca & Coulson, 2014). At first,
technology emerged as stand-alone proprietary
software designed for specific hardware platforms.
These initial systems, which were predom inantly
used for record keeping, data analysis, and reporting,
were feature-limited. More complex systems evolved
that included high perform ance workstations rich
in features and information management, such as
AutoCAD® in the 1980s for engineering support.
Advancing in AIT for GSS now provide open access
cloud applications and social media, thereby advancing
capabilities in support of decision making and other
im portant group needs (Turban et al., 2011, p. 141).
W ithin enterprise support systems, automated
decision technologies include rule-based engines,
statistical or numeric algorithms, workflow
applications, and outcome prediction. Social software
capabilities, described as Collaboration 2.0-3.0, and
products such as SharePoint and SalesForce are
examples of enterprise GSS (Harris, 2016). In fact,
newer AIT features create collaborative platforms
that reflect the way knowledge work is naturally
SAM Advanced Management Journal - Volume 83 Edition 1 9
accomplished rather than adjusting behaviors around a
system (Harris, 2018; Nicolas-Rocca & Coulson, 2014;
Turban et al., 2011, p. 141).
Global Virtual Team Composition, Structure, and
Use o f Technology
Global virtual teams (GVT) have evolved into groups
that assemble using combinations of technology to
accomplish an organizations task (Paul et al., 2005,
p. 188; Tung & Turban, 1998, p. 177). GVTs are more
complex than traditional face-to-face. These teams
may be comprised of individuals with a collection of
differing skills and professions using tools specific to
their areas of expertise. Or, teams of like professions
are brought together to tackle a common issue within
their area. Both research and practice have shown that
both teams and technology structures change based
on ongoing influences (see Figure 2, AST diagram).
New structures emerge with the dynamic nature of
work that create new rules, thereby changing the tasks
and capabilities of both hum ans and machines. That
is, a multiphase project comprised of both people and
technology transform s as the tasks and environment
change. For example, Paul et al. (2005) linked bipolar
dimensions (see Figure 1) to group composition while
tying perform ance to Hofstede’s theory.
Team structure - centralization/decentralization.
The literature reviewed in this research concluded that
decentralization is a direct benefit of AIT, especially
as it relates to decision making. The studies reviewed
make a clear distinction between decision making and
control, as facilitated by AIT (Robey, 1977, p. 974).
Halal (2013) argued that it is essential to determine
which technology is best suited strategically for a
particular type of organization. As a result, Harris
(2018) found Halal (2013, p. 1640) established the
concept for understanding the impact of technology
on organization centralization or decentralization.
Robey (1977, p. 974) also concluded that AIT has
supported greater degrees of formal and informal
decentralization. For example, as explained by Harris
(2018): Robey (1977) claimed that AIT supports stable
environments, which are best suited to organizations
with central authority where routine operations are
the main focus. However, under dynamic conditions
(i.e., nonroutine operations), technology reinforces
decentralization (Robey, 1977, p. 974). However,
Harris (2018) also found that Pheffer and Leblebici
(1977) came to a different conclusion, claiming that
technology supports centralization (personal control)
as a substitute for formalization. However, Pheffer and
Leblebici (1977) also found that technology supports
rapid environmental changes, which may result in
increasing and enabling decentralization (pp. 245-
246). Huber (1990, p. 57) took decision making one
step further, claiming that AIT provides a uniform
approach to decision making, acting as a decentralized
function for centralized organizations and visa versa.
Nault’s (1998, p. 1322) later work provided a more
detailed organizational application of technology,
asserting that it allows both centralized (hierarchy) and
decentralized (local market) decision support w ithin
the same organization.
Team structure - organization complexity.
Organization complexity is also a com m on theme
in the literature. An early empirical study viewed
knowledge work and technology complexity as
a systems functioning under uncertainty within
organizations (Hickson, Pugh, & Pheysey, 1969,
p. 380). Harris (2018) found in this earlier study,
Hickson et al. characterized technology complexity,
in relationship to organizations, by looking at the
num ber of exceptional cases encountered, the degree
of logical analysis, and how the inform ation was used
in workflow (p. 380). Robey (1977, p. 974) concluded
that the structure of an organization does not depend
upon any type of technology, “but rather the nature
of the task environment,” inferring complexity. Pfeffer
and Leblebici (1977, p. 248) added to the organization
complexity discussion by submitting that technology is
positively associated with both vertical and horizontal
differentiation within organizations, as this allows “the
manager to control and coordinate more complex,
differentiated organizations” (Pfeffer & Leblebici, 1977,
p. 247).
Harris (2018) also found that Burton and Obel (1998,
p. 236) presented propositions specifically addressing
highly complex environments with nonroutine
technology in large organizations, DeSanctis and
Poole (1994, p. 143) looked at emerging technology,
finding that it is used structurally by groups with
differing attitudes and different goals to support the
organization. Chambers (2004, p. 25) observed that
technology is dynamic, changing every 2-3 years, and
aids in the transform ation of organizations that “must
change in synchrony with ... technology.” Finally,
Halal’s (2013, p. 1636) ongoing TechCast longitudinal
project, which was designed to predict emerging
technology, underscored that the Internet continues to
transform businesses by redefining goals and changing
SAM A d vanced M a n a g e m e n t Journal - Volum e 83
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how organizations support an ever-expanding complex
environment.
GVT technology use. Global groups use AIT
for a variety of reasons, including application
of productivity tools, collaboration, processing
and storage o f knowledge, and decision support
(Mejias, 1995; Nicolas-Rocca & Coulson, 2014;
Nikas & Poulymenakou, 2008). Collaborative and
decision support systems allow GVTs to engage,
expand their roles and responsibilities, and thereby
improve outcomes. Specific examples include
regulatory compliance, case analysis and outcomes,
yield optimization, and group workflow progress
(Davenport 8c Harris, 2005, p. 85).
Cultural Aspects o f Global Teams
Cultural dimensions include characteristics such as
customs, values, beliefs, heritage, language, myths, and
social norm s—many of these characteristics may differ
in dispersed teams. One of the most influential cultural
aspects of GVTs is individualism versus collectivism
(Mejias, 1995; Paul et al., 2005; Watson, 1994). As an
example, Asian countries such as Singapore are highly
collectivistic, whereas Western countries such as the
United States are highly individualistic (Hofstede,
1980). In individualistic cultures, openness, directness,
and even conflict in working relationships are
encouraged; not so in many Asian cultures. Hofstede et
al. (2002, p. 786) pointed out that although culturally
distributed groups may be in agreement with regard
to their end goals, their different cultures may have
instilled very different expectations as to how those
common goals are achieved. Further, Davidson and
Jordan contended that Asian countries are likely to
resist the adoption of GSS if it threatens to underm ine
leadership (high power distance; 1998, p. 44). Taking
these factors into consideration, one can see that
by forcing interdependent groups together without
adequate training and cultural knowledge, significant
barriers to successful interaction and inter-group
struggles may ensue.
Interaction, Collaboration, and Conflict in Global
Teams
Interaction and collaboration were significant
themes in this literature review. All eight o f the
reviewed sources (Appendix B) identified both of these
themes as im portant to the perform ance of global
groups. Tung and Turban (1998, p. 177) explored
the relevance of synchronous and asynchronous
comm unication and their effects on GVTs. GSS
capabilities encompass storing and retrieving
information, as well as comm unicating with and
informing other team members through electronic
media such as e-mail, voice mail, and blogs. With
synchronous GSS, distributed members interact
with each other in real time; this is not the case
with asynchronous interchanges, and problems may
occur in asynchronous interchanges with message
sequencing and participation configuration control (p.
177).
The literature consistently reveals that there is always
the possibility of task-related conflict, especially
when team members come from culturally diverse
backgrounds. However, Paul et al. (2005, p. 189)
found that, in fact, it is unlikely that members of
GVTs will develop major personalized disagreement
or individual disaffection during interactions. At first,
this may not seem intuitive, but the evidence shows
that “group type (homogeneity/heterogeneity) has a
m oderating effect on the relationship of collaborative
conflict management style with perceived decision
quality and group agreement” (Paul et al., 2005, p.
209). From a technology-use perspective, collaborative
capabilities bring structure in order “to reveal the
technology-organization relationship and to better
understand how the social structures em bedded within
the collaboration technology affect and are getting
affected by work context characteristics” (Nikas &
Poulymenakou, 2008, p. 2). In short, technology is
not deterministic. Rather, it is structured and used in
context, and at times, this may, in fact, reduce group
interaction conflict.
Finally, Nicolas-Rocca and Coulson (2014) discussed
effective collaboration as a major contributing factor
to the success in all GVT environments, stating,
“Therefore, ensuring facilitation and support of
these collaborations should be the starting point
when creating GVTs and deploying information
and com m unication technologies” (p. 80). However,
significant issues still remain with the im plementation
of AIT across cultures, especially when professionals
are unprepared to collaborate effectively with their
culturally diverse team members.
Global Team Performance, Issues, and Outcomes
Fundamentally, hum ans look to technology as
a means to improve their work environm ent and
outcomes. Mejias (1995) stated: “Group software as a
specialized computer-based interface for collaborative
SAM A d van ced M a n a g e m e n t Journal - Volume 83
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T a b le 1 . I n t e r r e l a t i o n s h i p s o f P e r f o r m a n c
e , Is s u e s , a n d O u t c o m e s
Perform ance M easures Issues Outcomes
E fficiency rates W aste in tim e, co st o verruns,
m eetin g sp ecificatio n s
P ro je ct co m p letio n tim e,
sav in g m oney, te ch n ical
p erfo rm an ce
D ecisio n speed
C o llab o rativ e w o rk sup p o rt S atisfaction and co n fid en
ce in
decisions
T ec h n o lo g y use Ineffective tech n o lo g y ,
facilitation
S ystem s satisfactio n
N u m b e r o f u n iq u e an d altern ativ e
ideas
In dividual d o m in atio n , lim ited
in fo rm atio n sh arin g , d iverse
v iew s o f success
P ro d u ctiv ity cap acity
N u m b e r o f v a lu e a d d e d
a c tiv itie s
C u ltu r a l u n d e r s ta n d in g a n d
a c c o m m o d a t io n -
in d iv i d u a li s m /c o lle c ti v is m
C h o i c e s s h if t - f ro m
in d iv id u a l p r e f e r e n c e to
g r o u p c h o ic e
T im e to r e s o lv e c o n f lic ts C u ltu ra l u n d e r s ta n d
in g a n d
a c c o m m o d a t io n -
in d iv i d u a li s m /c o lle c ti v is m
C o l la b o r a t iv e c o n f lic t
m a n a g e m e n t
N u m b e r o f e n g a g e d g r o u p
m e m b e r s
D iv e r s ity , la c k o f p a r tic ip a tio n S o c ia l p r e s e n
c e , a c c e s s to
s u b je c t m a tte r e x p e r ts
work groups has been shown to improve the quality
of decision-making, improve group performance,
generate significant productivity gains for many major
corporations” (p. 30). However, there is also evidence
that shows failure of adoption, unnecessary conflict,
and unanticipated outcomes are the result of poor GSS
implementation. A literature sum m ary of performance,
related issues, and outcomes is shown in Table 1.
Method
This researcher used a qualitative research approach
with thematic synthesis to generate a conceptual
framework for the adoption of technology by global
teams. In addition, interpretive conceptual analysis
was used to synthesize the heterogeneous nature of the
evidence extracted from eight contextual studies on
this topic. The conceptual framework (see Figure 4)
was first developed by uncovering commonalities in
literature and then by configuring findings (Appendix
B), exploring five thematic areas: (a) task and work
environment, (b) technology features and spirit,
(c) social and technology structures, (d) cultural
collaboration, and (e) technology adoption by global
teams (see Figure 4). Furtherm ore, two prim ary
theoretical underpinnings (cultural differentiation
and AST) influenced these five thematic areas. The
researcher then devised a future reality tree cause-and-
effect tool to holistically characterize these thematic
12
interrelationships (see Figure 4). A sum m ary claim
emerged from the synthesis and interpretation of
the process. Findings were logically used to test
propositions describing sequencing and actions that
affected the five thematic areas. These findings allowed
the researcher to identify implications and provide
recom m endations for practitioners to use in the
managem ent of GVTs.
The unit of analysis for this research is the group,
which is characterized as multidisciplinary, problem -
solving experts. Research of group appropriation of
technology for use has shown that small problem -
solving teams (GVTs) are generally comprised of
between five and 20 people. For example, in their
research on small groups, Gopal et al. (1993, p. 51)
used a group size of nine as a control variable in their
quantitative assessment of applying AST and the
process of group support system use. Harris (2018)
also found that Clear and MacDonell (2011) assessed
small groups of 15 to 20 members across a total of
over 216 participants in their research on methods
of assessing teams of virtual software development
members.
This researcher used a systematic review (Gough,
Oliver, & Thomas, 2012) process to explore technology
adoption and global team interaction from the
best available evidence. The approach used for this
research was first deductive, based on the conceptual
SAM Advanced M anagement Dournal - Volume 83 Edition 1
F i g u r e 3. S y s t e m a t ic R e v ie w A p p r o a c h
Develop Clear
Research
Question
Conduct Describe Study
Extensive Characteristics:
Literature Literature
Searches Review
Assess &
Appraise
Relevance and
Quality of
Selected Studies
Analyze &
Synthesize in
Accordance
with a
Conceptual
Framework
Interpret and
Communicate
the Findings
Figure 3. Systematic Review Approach Adapted From: Gough,
D., Oliver, S., & Thomas, J. (2012).
framework, with secondary inductive discoveries (see
Appendix B). The six stages of the systematic review
process are shown in Figure 3. Search strategy and
results are included in Appendix A.
C onceptual F ram ew ork fo r M u ltin a tio n -
a l Team s’ Technology A doption
A cohesive framework emerged from this literature
synthesis, which includes cultural diffusion, AST,
and the need for global teams to adopt collaborative
technology. Given the m ultinational environment
of virtual teams and technology, this conceptual
framework encompasses both the structural
com ponents and the interactions of groups who
collaborate in their work.
Five themes were identified and shown in Figure
4 (blue circles). These themes illustrate collective
activities or functions required to support the entire
concept of adopting technology by global teams. The
state of operation of these themes is described in
the findings. Four propositions were derived from
the synthesized literature, providing interrelated key
injection elements of the model portrayed in this
framework as described below and shown in figure 4.
The future-reality-tree technique was used to
illustrate cause-and-effect relationships of themes,
showing the inevitable consequences that will ensue
given various combinations or interactions between
propositions (Scheinkopf, 1999, pp. 110-131). In other
words, propositions form or drive interactions that
affect prim ary areas (themes); this comprises the total
concept of adopting technology by global teams. In
other words, there is a sequence or state of being for
each them e that is dependent upon the presence of
one or more of the other themes and propositions
(injections). Using this technique with the research
synthesized in this study (i.e., the eight sources,
Appendix B), the researcher was able to logically test
the propositions. For example, based on studies to
date, the them e of technology features and spirit will
not be realized until some degree of proposition 4
(P4: clears goals and expectations) is met. Likewise,
social and technology structures, along with cultural
collaboration, will not sufficiently ensue unless a
level of goal setting and expectations have first been
established.
A state of sufficiency was assessed for each theme,
given the impact of the propositions. This logical
AND function (green ovals) was considered for each
theme, which determ ined that propositions P I, P2,
and P3 are required in order to achieve the final state
of technology adoption by global groups. The four
propositions found to be prim ary action elements
influencing the conceptual model are as follows:
Proposition #1: Technology is appropriated
based on task form and fit: AIT use by global
SAM A d vanced M a n a g e m e n t [Journal - Volum e 83
Edition 1 13
teams is complex with features adapted based
on goals and expectations.
Proposition #2: The successful adoption and
use of technology is influenced by social and
technology structures, which are derived
from team m em ber com m itm ent and social
interaction to accomplish objectives.
Proposition #3: Cultural differences of
individualism, collectivism, and expectations
are reconciled through collaboration.
Proposition #4: The task and work
environm ent are based on establishing clear
goals with expectations (motivation).
T h e C o m p e l l i n g N e e d f o r a C o h e s iv e
M o d e l
The proliferation and capability of technology
supporting culturally distributed groups has increased
significantly over the past 3 decades. However, the
road to internationalization is fraught on both sides
with failures; that is, a cohesive managem ent model
is needed to guide and ensure that global teams can
work effectively together using advanced technology
in spite of their differences. For one, even selecting
appropriate technology that will be acceptable to
all group members can be a challenge. The research
indicates this process is complex and dynamic. As
such, to maximize success, managers must consider
that the use of AIT, such as group support systems, is
an ongoing process that requires planning, establishing
a suitable work environment, selecting appropriate
technology, technology facilitation, managing social
and technology structures, and attention to cultural
differences.
F i n d i n g s
Based on the critical interpretation and synthesis of
the literature on global groups adopting technology,
this researcher was able to configure a coherent
framework (Figure 4). The following subsections
provide a discussion of the five thematic areas and
their interrelationships using cause-and-effect analysis.
F ig u r e 4 . C o n c e p t u a l F r a m e w o r k o f M u l t i n
a t i o n a l T e a m s ’ T e c h n o lo g y A d o p t i o n
T e c h n o l o g y
A d o p t i o n b y
G l o b a l
G r o u p s
P I , P 2 a n d P 3 M u s t O c c u r f o r
S u f f ic ie n c y
P 2 - A d a p t i n g R u le s
a n d R e s o u r c e s
C u l t u r a l
C o l l a b o r a t i o n
P 4 - C l e a r G o a ls a n d E x p e c t a t i o n s
T a s k a n d W o r k
E n v i r o n m e n t
F in a l D e s i r a b l e
E f f e c t
P 3 - R e c o n c i l i a t i o n o f
i n d i v i d u a l i s m &
- C o l l e c t i v i s m
P I - T e c h / T a s k f o r m & F i t
S e c o n d L e v e l
C a u s e s
T e c h n o l o g y  / S o c i a l a n d
F e a t u r e s a n d T e c h n o l o g y
S p i r i t S t r u c t u r e s
- _______ ______ “
S e c o n d L e v e l
E f f e c t s
F ir s t L e v e l
C a u s e
14 SAM Advanced M anagem ent Dournal - Volume 83 Edition
1
Task and Work Environments
Work begins with a need to accomplish goals
to provide a product or service. In doing so, work
expectations are formally or informally developed
and com m unicated to group members. In addition,
one must keep in m ind that groups form with a
purpose and/or set of objectives. The combination of
these objectives/purpose and expectations motivate
a team to accomplish their work. Group composition
is determ ined based on skills, availability, and other
factors. This combination of tasks and resources
comprise the work environment, and especially with
respect to global groups, this work environment
may become complex. Issues may arise such as
time differences, com m on processes, standards,
perform ance measures, magnitude of activities, and
tool needs. Success depends on the establishment
of com m on goals across groups, but with global
groups, they are often confronted with distinct
challenges such as environmental complexities and
multicultural expectations that may profoundly impact
the group (Hofstede et al., 2002, p. 786). Therefore,
proposition #4 (P4), setting d e a r goals and identifying
expectations, creates the impetuous (cause) to link task
and work environm ent to the next level needs of the
group (Figure 4).
Technology Features and Spirit
The second thematic area, group support technology
features and spirit (intention), is considered once
P4 has been determined. Social and technology
structures develop concurrently, after which cultural
collaboration begins to progress. An im portant
prerequisite is form and fit viability (PI; Turban et
al., 2011, p. 147). If this is not attended to—that is,
technology is forced upon or mismatched with the
needs of the groups or task, detrim ental outcomes to
perform ance may result. Consequently, form and fit
should be considered prior to adopting technology.
A broad base of group support technology is
now available to organizations. Primarily, these
collaborative platforms will be feature-configured and
reconfigured to meet the needs of interacting groups.
H um an and technology flexibility is also essential in
order to support progressive stages of projects as their
requirements ebb and flow.
As shown in Table 1, technology, coupled with group
perform ance and outcomes, will be judged across
num erous areas, including efficiencies, decision speed,
usage, conflict resolution, and social engagement.
Therefore, it is imperative to project needs and select
the appropriate features before attem pting to adopt
technology for use. Technology adoption ensues
when technology to task form and fit is achieved (PI)
along with progress in social structures and cultural
collaboration.
Social and Technology Structures
Just like face-to-face interchange of information,
collaboration technologies embed social structures
in the form of group and technology relationships
(Nikas & Poulymenakou, 2008). Moving forward,
interaction begins and develops with knowledge
exchanges during collaboration activities, as effected
by P4. Initially, group interaction is centered on the
needs/perform ance of the group. This establishes a
basis of rules and resources needed for subsequent
idea generation, decisions, work progress, and GVT
products—the essence of AST social structure.
Synchronous real-time comm unication provides
the most efficient exchange among group members
looking for the optimal m ethods for working together
over geographical distances, as it allows for immediate
feedback and exchange required for determ ining
roles, responsibilities, and how the group will operate.
Rules and m ethods emerge to capture the knowledge,
plans, and processes anticipated to become standard
operating procedures. Generally speaking, information
storage through system access, e-mail, voice-mail, and
so forth, will be asynchronous. The combination and
varying degree of both synchronous and asynchronous
comm unication is a driver of social structure rules and
technology resources required for disparate teams.
Technology allows for differing preferences and
needs within groups while supporting interaction
among groups. Teams are able to work out their social
and technology structural relationships, as required,
prior to establishing faithful adoption and rhythm of
supporting technology use. As a result, adapting rules
and resources (P2) as a part of social and technology
structural activities is one of three action elements
required for technology adoption (Figure 4).
Cultural Collaboration
Cultural collaboration, the fourth thematic area,
begins once task and work environments have been
established based on clear goals and recognized
expectations (P4). Collaborative support systems
allow global teams to engage, expand their roles and
responsibilities, and improve outcomes. Furtherm ore,
SAM A d vanced M a n a g e m e n t Journal - Volume 83
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global companies naturally strive to find collaborative
means to support group performance.
The facility or difficulty of collaboration among
global teams differs, by degree, based on similarities
and differences, type of culture, and so forth, among
team members, as shown in Figure 1 and derived from
Hofstede’s map (1980, p. 223). Conflict may arise while
exchanging ideas or making decisions. In fact, cultural
diversity affects many areas of team work, including
collaboration, consensus, satisfaction, confidence, and
conflict resolution, as shown in Table 1. As noted by
Paul et ah, “Group m em bers wiliness and ability to
collaborate with each other is likely to have a bearing
on the overall perform ance of the group” (2005, p.
187).
The differences in Eastern and Western cultures best
characterized, in this research context, as individualism
versus collectivism often has a significant influence
on collaboration. As such, care m ust be taken
when U.S. groups (low uncertainty avoidance/
low power distance) interact with Asian groups
(low uncertainty avoidance/high power distance),
as shown in Figure 1. Issues may arise because of
the cultural differences between these groups (i.e.,
collectivistic v. individualistic). For example, U.S.
groups may generate open conflict in meetings with
their Asians counterparts, who may be uncomfortable
with this style of communcation. Another im portant
characteristic of Asian/collectivistic cultures is that
they tend to look to leadership for decisions while
avoiding taking chances themselves that might affect
the collective organization, even though they are
comfortable working with uncertainties.
Thus, eliciting interactions that would allow groups
from different cultural backgrounds and traditions to
comfortably work within their culture dimensions will
reduce conflict and improve outcomes. This framework
would entail adjusting for and de-conflicting the
characteristics found in individualism and collectivism
(P3). In this way, progress may be facilitated or
ensured towards their com m on objectives through
adoption of technology.
Technology Adoption by Global Teams
Finally, the fifth thematic area, faithful technology
adoption, is made possible when the following
objectives have been met: identification of technology
features and spirit, development of social and
technology structures, and establishing cultural
collaboration (PI, P2, P3). Group interaction,
rules and resources, and technology capabilities
are all integrated functions that contribute to the
appropriation and adaptation of technology for global
groups. Nikas and Poulymenakou (2008) inform ed us:
“By adopting a structuration approach, it is assumed
the adoption and use of novel technology are not
deterministic; technologies are structured by users
in their context of use” (p. 2). Using this approach,
teams use technology as a part of their collaborative
processes, which are subsequently refreshed by
outcomes, changes in environment, and new structures
and resources.
Limitations
The conceptual model presented in Figure 4 has
not been operationalized, as this is beyond the scope
of this paper. Additional research or attempts to
operationalize this conceptual model may provide
greater insight into the conditions under which each of
the propositions impact the thematic states.
Implications for Management
Practitioners
This paper provides the opportunity to put
theory into practice, by exploring implications and
providing recom m endations for managers who wish
to internationalize their teams. The use of technology
has been found to influence group structure and
interaction. As a result, managers are encouraged
to adopt technology across global organizations for
collaboration in achieving com m on purposes. The
following recom m endations are based on employing
the conceptual model of m ultinational teams’
technology adoption:
• Setting goals and understanding differing
expectations. It is essential for goals to be clear
and concise at the onset. It is im portant to keep
in m ind that expectations will m ost likely differ
according to cultural group practices. Therefore,
an im portant step prior to engaging teams is to
develop strategies and action plans to address
these differing characteristics and expectations,
based on Hofstede’s cultural differentiation
theory.
• Implementation o f technology in groups.
Individual and disparate group preferences
are im portant factors to be considered when
establishing groups’ needs. Successful groups rely
on facilitators to introduce, configure, and attain
16 SAM Advanced Management Journal - Volume 83 Edition 1
positive outcomes from the use of technology,
which then enables trust and perception of the
value technology among all team members. If
not deemed viable, groups or individuals will
refuse to use or ignore support technology
altogether. Therefore, identifying and employing
a technology champion is important to success.
• Supporting social and technical structures.
Identifying and applying rules and resources that
are deemed to be effective in achieving successful
group collaboration is critical. Managing both
synchronous and asynchronous communication
and addressing associated issues is a needed
focus.
• Understanding and enabling positive cultural
collaboration. It is important to make an
effort to learn about and consider the cultural
aspects of the teams in the development of a
collaborative style, with an aim of achieving team
cohesiveness. This may entail first identifying
country cultural characteristics, such as power
distance and uncertainty avoidance, and then
interjecting structures for individualism and
collectivism.
C o n c lu s io n s
The demands of a global marketplace continue
to command ever-increasing efficient operations,
lower costs, and optimization of resources. Moreover,
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http://www.jstor.org.ezproxy
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*Paul, S., Samarah, I. M., Seetharaman, P., & Mykytyn,
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A p p e n d ix A. S e a rc h S t r a te g y a n d R e s u lts
This researcher’s inclusion criteria focused on
studies fitting the context of the research question in
the adoption of advanced inform ation technology
(AIT) across global, m ulticultural teams in nonroutine
work environments. Either adoption or rejection was
a suitable com ponent for assessment. Finally, both
desirable and undesirable outcomes were included.
Exclusion criteria included studies for routine/
repetitive tasks and limited group subfunctions such as
com m unications or meetings only. Groups that existed
w ithout cultural diversity were also excluded. The
following search term s were used:
1. Statement A (UA): “Team*” AND “technology
adopt*” AND “global”: 20 articles were found.
2. Statement B (UB): “Group Support System*”
AND “global*” AND “adopt*”: four articles were
found.
3. Statement C (UC): “Group Support System*”
AND “global*”: 42 articles were found.
4. Statement B (UD): “Team*” AND “Group
Support System*” AND “Global”: 14 articles were
found.
5. Searches using the Snowball (SB) technique
derived related studies from references resulting
in five articles.
Figure A. Selecting Articles and PRISMA Diagram
Showing Total Search Results (Moher, Liberati,
Tetzlaff, 8c Altman, 2009). Eight final articles were
selected for synthesis, as shown in the PRISMA Figure
A.The PRISMA diagram shows that only eight out of
80 identified sources passed screening and eligibility
criteria. After 66 articles were found to not meet the
criteria for the study, the rem aining 14 articles were
fully assessed for eligibility, in accordance with the
conceptual framework defined and discussed below.
The resulting eight articles were carefully selected after
being subjected to quality and relevance appraisal
against a 3-point score (excellent, good, acceptable);
the TAPUPAS descriptive principle quality standards
were used for assessment. These standards included
transparency, accuracy, purposivity, utility, propriety,
accessibility, and specificity (Pawson, Boaz, Grayson,
Long, 8c Barnes, 2003, pp. 9-11). All eight studies were
assessed as good to exceptional. For example, three
articles (Nicolas-Rocca 8c Coulson, 2014; Tung 8c
Turban, 1998; Turban, Liang, 8c Wu, 2011) undergoing
quality assessment received an acceptable score in the
accuracy category; however, based on the transparency
and accuracy standards, these studies required
additional investigation from alternate sources to
SAM A d van ced M a n a g e m e n t Journal - Volume 83
Edition 1 19
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https://www.kcl
http://www.jstor.org.exproxy.umuc.edu/stable/1388934
http://dx.doi.org/10.1002/ltl.20112
http://citeseerx.lst.psu.edu/
http://dx.doi.org/10.1007/
determ ine explicability. Conversely, three other studies
(Mejias, 1995; Nikas & Poulymenakou, 2008; Paul et
al., 2005) received excellent scores in transparency due
to the in-depth explanations of their approaches, and
therefore, these studies did not need to be investigated
further.
Evidence from each of the eight studies (Appendix
B, Table B) showed both code theme breadth (rows)
and study depth (columns). Over 976 extractions were
derived from the eight articles based on 10 deductive
and 14 inductive codes. Codes were then configured
into logical groupings to define the five thematic areas
(task and work environment, technology features
and spirit, social and technology structures, cultural
collaboration, and technology adoption, as shown in
Figure 4) by global teams, which formed the premise
for this researcher’s cause-and-effect concept. The
contribution depth of each article for each thematic
area can be evidenced in these three aforementioned
sources (Mejias, 1995; Nikas & Poulymenakou,
2008; Paul et al., 2005), which provided rich material
across all but one thematic area. The remaining five
studies provided evidence supporting the conceptual
framework. Com m on themes emerged across these
studies. For instance, cultural aspects and group
interaction and collaboration, with their associated
subthemes, emerged as predom inant themes for final
synthesis and interpretation.
Figure A. Selecting A rticles and PRISMA D iagram Show ing
Total Search Results
A p p en d ix B. Extracted T h e m a tic Analysis
To accomplish conceptual framework analysis, each
selected article was loaded into an ATFAS.ti (coding)
software project scheme. This allowed the assessment
and analysis of the selected studies to be categorized
(as shown in Table B) according to initial deductive
themes derived from the topic conceptual framework
(light blue rows), inductive discovery of themes
(light green row), and supporting information (light
and Coding Results
orange rows). A m ulti-iteration approach for each
article was based on code word searching of text and
graphics, which provided discovery, discussion, and/
or reinforcing evidence. Speculative inform ation, such
as hypotheses, was not included as evidence, although
associated findings were. The five themes in Figure 4
were derived based on this analysis and synthesis.
20 SAM Advanced Management Journal - Volume 83 Edition 1
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Copyright of SAM Advanced Management Journal (07497075)
is the property of Society for
Advancement of Management and its content may not be copied
or emailed to multiple sites
or posted to a listserv without the copyright holder's express
written permission. However,
users may print, download, or email articles for individual use.
Managing and Using Information Systems:
A Strategic Approach – Sixth Edition
Keri Pearlson, Carol Saunders,
and Dennis Galletta
© Copyright 2016
John Wiley & Sons, Inc.
Chapter 4
IT and the Design of Work
2
American Express Opening Case
What is the “Blue Work” program?
What was the strategic thrust behind the Blue Work program?
What are “hub,” “club,” “home,” and “roam” employees?
What is the role of technology in these arrangements?
What was the impact of Blue Work?
Have other firms found roaming employment useful?
© 2016 John Wiley & Sons, Inc.
3
It represents a flexible workplace: staggered hours, off-site
work areas (such as home), shared office space, touch-down
space (laptop-focused, temporary), and telecommuting.
American Express viewed workplace flexibility as a strategic
lever. Also, AmEx had a corporate focus on results rather than
hours clocked.
Hub: Work in the office; Club: Share time between the office
and other locations; Home: work at home at least 3 days a week;
Roam: Are on the road or at customer sites
Technology drives the flexibility, it doesn’t just enable
productivity
American Express saves $10 million annually. Productivity
improvements, office expense savings, employee satisfaction
are all up. Managers are happy too.
IBM, Aetna, AT&T use this approach for a third or more of
their employees. Sun Microsystems has saved $400 million in
real estate costs by allowing half of their employees to roam.
3
4
Work Design Framework
© 2016 John Wiley & Sons, Inc.
IT Has Changed Work
IT has:
Created new types of work
Bureau of Labor Statistics: IT employment in the USA is at an
all-time high
New jobs such as:
Data scientists/data miners
Social media managers
Communications managers
Enabled new ways to do traditional work
Supported new ways to manage people
5
© 2016 John Wiley & Sons, Inc.
5
How IT Changes Traditional Work
Changes the way work is done
Broadens skills; faster but more tasks
Sometimes IT disconnects us from the tasks
Sometimes people can perform more strategic tasks
Few staff are engaged in order entry any longer
Crowdsourcing is now possible at very low cost (M.Turk)
Changes how we communicate
More asynchronous and more irregular
Social networking has provided new opportunities for customer
interaction
Collaboration allows a firm to look “big” with new tools
6
© 2016 John Wiley & Sons, Inc.
Zuboff provides an example of disconnection from the task at a
paper mill where the masters could no longer smell and squeeze
the pulp to make sure of the chlorine content (to know the pulp
was ready).
Also, the skills of salespeople have turned from order takers and
stock counters to marketing consultants.
6
How IT Changes Traditional Work
Changes decision-making
Real-time information; more information available
Data mining can identify new insights
Ideas can be gleaned from social networks
Middle management ranks have shrunk as Leavitt/Whisler
predicted
Changes collaboration
Work is now more team oriented; more collaborative
Sharing is easier than ever, using multiple methods
Crowdsourcing can now provide quick answers from tens,
hundreds, or even thousands of people
We now can disconnect PLACE and TIME (Figure 4.2)
© 2016 John Wiley & Sons, Inc.
7
Example of collaboration: Dell uses IdeaStorm and 23,000 ideas
have been submitted, 747,000 votes recorded, and over 100,000
comments have been made. Dell’s management have
implemented over 500 of the ideas.
7
Collaboration Technologies Matrix
© 2016 John Wiley & Sons, Inc.
8
How IT Changes Traditional Work
New ways to connect
Many employees are always connected
Lines between work and play are now blurred
For many, home technologies are better than work technologies
New ways to manage people
Behavior controls – direct supervision
Outcome controls – examining outcomes not actions
Personnel controls – pick the right person for the task
The digital approach provides new opportunities at any of those
three levels (Fig. 4.3)
© 2016 John Wiley & Sons, Inc.
9
Example of personnel control: Apple’s hiring of Steve Jobs
while on the verge of bankruptcy. Apple didn’t know exactly
what Steve’s task would be. Evaluating him if he didn’t do the
stellar things he did would be difficult because the goal was
unclear.
9
Changes to Supervision/Evaluations/ Compensation/Hiring
© 2016 John Wiley & Sons, Inc.
10
Where Work is Done: Mobile and Virtual Work
Much work can be done anywhere, anytime
People desire the flexibility
Telecommuting = teleworking = working from home or even in
a coffee shop
Mobile workers work from anywhere (often while traveling)
Remote workers = telecommuters + mobile workers
Virtual teams include remote workers as well as those in their
offices, perhaps scattered geographically
Virtual teams have a life cycle (Figure 4.4)
© 2016 John Wiley & Sons, Inc.
11
Key Activities in the Life Cycle of Teams
© 2016 John Wiley & Sons, Inc.
12
Telecommuting: Global Status
A poll of 11,300 employees in 22 countries: 1 in 6 telecommute
When employees in 13 countries were asked if they need to be
in the office to be productive:
Overall 39% said “yes”
But specific countries differed in the “yes” votes:
Only 7% in India, but
56% in Japan
57% in Germany
© 2016 John Wiley & Sons, Inc.
13
14DriverEffectShift to knowledge-based work
Changing demographics and lifestyle preferences
New technologies with enhanced bandwidth
Web ubiquity
“Green” concernsDecouples work from any particular place
Workers desire geographic and time-shifting flexibility
Remotely-performed work is practical and cost-effective
Can stay connected 24/7
Reduced commuting costs; real estate energy consumption;
travel costsDrivers of Remote Work and Virtual Teams
© 2016 John Wiley & Sons, Inc.
14
15Advantages of Remote WorkPotential Problems Reduced
stress: better ability to meet schedules; less distraction at work
Higher morale and lower absenteeism
Geographic flexibility
Higher personal productivity
Housebound individuals can join the workforce
Informal DressIncreased stress: Harder to separate work from
home life
Harder to evaluate performance
Employee may become disconnected
from company culture
Telecommuters are more easily replaced by offshore workers
Not suitable for all jobs or employees
Security might be more difficult
Some advantages and disadvantages of remote work
© 2016 John Wiley & Sons, Inc.
15
Virtual Teams
Virtual Teams: geographically and/or organizationally dispersed
coworkers:
Assembled using telecommunications and IT
Aim is to accomplish an organizational task
Often must be evaluated using outcome controls
Why are they growing in popularity?
Information explosion: some specialists are far away
Enhanced bandwidths/fast connections to outsiders
Technology is available to assist collaboration
Less difficult to get relevant stakeholders together
16
© 2016 John Wiley & Sons, Inc.
16
ChallengesVirtual TeamsTraditional
TeamsCommunicationsMultiple time zones can lead to greater
efficiency but can lead to communication difficulties and
coordination costs (passing work).
Non-verbal communication is difficult to conveySame time
zone. Scheduling is less difficult.
Teams may use richer communication
media.TechnologyProficiency is required in several
technologies.Support for face-to-face interaction without
replacing it
Skills and task-technology fit is less criticalTeam
DiversityMembers represent different organizations and/or
cultures:
- Harder to establish a group identity.
- Necessary to have better com. skills
- More difficult to build trust, norms
- Impact of deadlines not always consistentMore homogeneous
members
Easier group identity
Easier to communicate
17
Challenges facing virtual teams.
17
Managerial Issues In Telecommuting and Mobile Work
Planning, business and support tasks must be redesigned to
support mobile and remote workers
Training should be offered so all workers can understand the
new work environment
Employees selected for telecommuting jobs must be self-starters
18
© 2016 John Wiley & Sons, Inc.
18
Managing the Challenges
Communications challenges
Policies and practices must support the work arrangements
Must prepare differently for meetings
Slides and other electronic material must be shared beforehand
Soft-spoken people are difficult to hear; managers must repeat
key messages
Frequent communications are helpful (hard to
“overcommunicate”)
Technology challenges
Provide technology and support to remote workers
Use high quality web conferencing applications
Clarify time zones for scheduling
Information should be available for everyone (cloud storage can
help)
Policies and norms about use of the technology can be important
© 2016 John Wiley & Sons, Inc.
19
Managing the Challenges
Diversity challenges
Concept of time differs throughout the world
Anglo-American cultures view time as a continuum (deadlines
are important; many prefer not to multitask)
Indian cultures have a cyclical view of time (deadlines are less
potent; many prefer to multitask)
Team diversity might need nurturing:
Communications differences
Trust building
Group identity formation
© 2016 John Wiley & Sons, Inc.
20
Gaining Acceptance For It-induced Change
Many changes might be a major concern for employees
Changes might be resisted if they are viewed as negative
impacts
Several types of resistance:
Denying that the system is up and running
Sabotage by distorting or otherwise altering inputs
Believing and/or spreading the word that the new system will
not change the status quo
Refusing to use the new system (if voluntary)
© 2016 John Wiley & Sons, Inc.
21
21
Kotter’s Model
© 2016 John Wiley & Sons, Inc.
22
Managing and Using Information Systems:
A Strategic Approach – Sixth Edition
Keri Pearlson, Carol Saunders,
and Dennis Galletta
© Copyright 2016
John Wiley & Sons, Inc.

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  • 1. Given the growth in telecommuting and other mobile work arrangements, how might offices physically change in the coming years? Will offices as we think of them today exist in the next ten years? Why or why not? Please make your initial post and two response posts substantive. A substantive post will do at least TWO of the following: · Ask an interesting, thoughtful question pertaining to the topic · Answer a question (in detail) posted by another student or the instructor · Provide extensive additional information on the topic · Explain, define, or analyze the topic in detail · Share an applicable personal experience · Provide an outside source (for example, an article from the UC Library) that applies to the topic, along with additional information about the topic or the source (please cite properly in APA) · Make an argument concerning the topic. At least one scholarly source should be used in the initial discussion thread. Be sure to use information from your readings and other sources from the UC Library. Use proper citations and references in your post. Technology A d o p tio n by G lo b a l V ir tu a l Teams: D e v e lo p in g a Cohesive A pproach W illia m J. Harris, University o f Maryland University College
  • 2. International trade and collaboration continue to expand in the development of products, services, and interdependent-m arket activities. Such expansion has resulted in an increase in global engineering groups’ interaction across cultures. These groups exist, in part, because technology now supports geographically distributed organizations, which allows them to improve perform ance and outcome. However, in many instances, the cultural differences among group members have become problematic in their work (Clear, 2010; Nisbett, 2003). Both research and practice have shown that these groups, and the technology they use, may form working structures that are incompatible with many culturally diverse organizations. This essay explores and uncovers pertinent issues and provides a conceptual framework that will allow company managers to adopt technology that is compatible across global virtual teams (GVT) and organizations. The aim of this paper is to identify implications and provide guidance to managers who may be faced with designing and leading m ulti- national groups tasked with solving complex problems. In short, this research will provide guidance to those managers that will allow them to put theory into practice. Background and C ontext o f G lobal V ir tu a l Teams Global engineering teams in the public sector are tasked to provide various capabilities for government agencies. Contractors that serve various government agencies and tasked to integrate global technical capabilities employ many such teams. Often, groups
  • 3. are formed without a physical presence as enabled by technology (Brynjolfsson & McAfee, 2014). These engineering team members, being diverse both in their fields of expertise and in their geographic location, are expected to work and perform together, fully exploiting their abilities and accumulation of knowledge to design capabilities and/or resolve unique problems (Pavlak, 2004). Often, these teams are comprised of a variety of engineers from fields such as software, hardware, systems, mechanical, and other disciplines. For these teams, team work agility and decision making are essential (Lowry, Schuetzler, Giboney, & Gregory, 2015). An engineering team’s advantage, then - as well as their challenge - is their collective diversity and trem endous knowledge and expertise (Harris, 2018). Team tasking evolves from the first stage of identifying a problem or requirements to creating capabilities, introducing new features to existing products, and then, through to production, technical services, sustainment, and operations (Defense Acquisition System, n.d.). The full lifecycle of a project, whether creating products or providing technical services, will eventually include the interchange of ideas, design elements, and solution implem entation for global team m embers (Harris, 2018). Many requirements and problems that companies encounter simply cannot be resolved in-house or at a single country location; yet, their solutions are critical 4 SAM Advanced Management Journal - Volume 83 Edition 1
  • 4. for these companies to launch a product, rectify issues that arise, or sustain their businesses (Harris, 2018). Moreover, international trade and collaboration have continued to evolve, resulting in companies receiving an increase of revenues from global operations (Thomas, Beilin, Jules, 8c Lynton, 2014). And along with these increased global opportunities and international trade, the development of products and services has expanded internationally and has become more globally interdependent. Thus, engineering teams are tasked to accomplish a variety of critical functions across geographical boundaries (Thomas et al., 2014). In as much, global virtual teams form and reform as their tasking progresses or as a response to events that unfold over the life cycle of a system or product (Clear, 2010). These engineering teams exist, in part, because technology now supports geographically distributed organizations, which allows them to effectively communicate to improve perform ance and outcome (Harris, 2018). The Challenges o f Global Virtual Teams As a result of this virtual environment, managers of these teams are faced with efficiently providing effective resources along with guiding teams through the entire life-cycle process from determ ining requirements through finding and implementing solutions. These virtual teams rely on technology to execute engineering processes, collaborate in their activities, and to validate and share knowledge (Harris, 2018). Furtherm ore, these teams are often faced with conflict and disagreement within their ranks yet must still implement effective solutions (Lowry et al., 2015). The project manager m ust be prepared to plan and to coordinate effective resources to support the GVT.
  • 5. Thus, the need to manage the adoption and use of technology that supports the GVT to accomplish their tasking is critical for successful outcomes (Harris, 2018). Research has found, there are a num ber of cultural challenges that these teams face based on their diversity (Clear, 2010; Mejias, 1995; Thomas et al., 2014). These challenges include bridging their languages, cultures, time zones, experience, and so forth - through effective management. This in itself is not an easy task, as it requires a level of agility to orchestrate and bridge those differences (Thomas et al., 2014, p. 38). These groups are not always wholly successful in this endeavor, and consequently, their differences, be they cultural, linguistic, or logistical, can become problematic (Nisbett, 2003). Because these cross-cultural issues pose inherent problems in the interaction of GVTs, they also form an im portant com ponent of this research. Inspite of the fact that these global teams may be spread out geographically, they are nonetheless expected to engage in collective behavior to solve problems quickly, coordinate product design, initiate start-up activities, brainstorm innovative solutions, and perform other nonroutine functions. Gains in technology that support these teams have increased the expectations of their perform ance and abilities to better manage interactions, share knowledge, and predict outcomes. One such Advanced Information Technology (AIT) designed to support these teams is collaboration software (Coleman 8c Levine, 2008). The capabilities contained within this type if software are available off the shelf, and they are
  • 6. also configurable. Among these AIT technologies is SharePoint enterprise software, which uses third-party applications, such as BPM CRM. However, we must not lose sight of the fact that people are as complex as the systems they adopt. As such, adding the variable of cultural differences among teams may com pound tasking problems for virtual global groups (Clear, 2010; Mejias, 1995). This study examines the issues faced by organizations as they prepare to launch global teams using AIT. Companies and agencies that do business internationally may run into unique problems with political consequences. Harris (2018 p. 14) provided a poignant example: For nearly 2 decades, both the U.S. D epartm ent of Defense (DOD) and NASA have used the Russian RD-180 rocket motors for the heavy lift Atlas V rocket to resupply the International Space Station and for launching military satellites (Dilanian, 2016). In order to use this Russian rocket motor, the U.S. military contracts with the United Launch Alliance (a joint venture between defense contractors Boeing and Lockheed Martin; Dilanian, 2016). Yet, this practice is particularly problematic given the adversarial nature of US/Russian relations (e.g., their opposing roles in Syria and the Ukraine). Thus, when a failure occurs, as it did during the 2016 Cygnus OA-6 International Space Station’s resupply (“By the Numbers: How Close Atlas V Came to Failure,” 2016), both countries put together tiger teams to perform failure analysis to determ ine the root cause. One can easily see that a failure of one country’s product may become exploitive political news overnight, regardless SAM A d vanced M a n a g e m e n t Journal - Volum e 83 Edition 1 5
  • 7. of sound engineering and business operations. Regardless of the situation, GVTs come together with specific tasks, goals, and objectives to achieve outcomes for unique problems; they accept difficult challenges and ultimately are able to achieve acceptable outcomes (Harris, 2018). Not surprisingly, putting together these teams and then supporting them is a problem global managers frequently face, especially when unanticipated critical issues arise that must be addressed w ithin a short am ount of time (Harris, 2018). In other words, the ability of a company operating globally to successfully operate across country and cultural boundaries is only viable if the company’s m anagement is able to solve difficult and sometimes time-sensitive problems - whilst satisfying global stakeholders. Advanced Information Technology’s Role and New Social Norms The late 1950s and early 1960s saw the advent and proliferation of computers, which enhanced the scientific technology revolution (Harris, 2018). And as part of this information revolution, both routine and nonroutine activities were improved upon by the use of technology by teams (Geels & Kemp, 2007). Then in the early 1980s, technology advancements progressed once again, fully developing the inform ation digital revolution, which continues today (Brynjolfsson 8c McAfee, 2014). W hat were once localized hardware platforms with dependent software-supporting engineering functions have given
  • 8. way to ubiquitous applications compatible with a variety of devices that support global group interaction (Brynjolfsson 8c McAfee, 2014). These group support technical capabilities have led to expanded and new social com m unication norms. In fact, a new form of sociology - digital sociology (Lupton, 2015) - has emerged to address hum an interaction with both computer-based group support tools and today’s social media. Thus, as technology has advanced, so, too, have m ethods of com m unication and team production (Harris, 2018). These phenom ena have resulted in a shift in social interaction, bringing forth new concepts in sociology in-step with group support technologies that impact the way GVT’s communicate to accomplish their tasking: digital sociology (Lupton, 2015). Research Q uestion The exploratory research question presented below is designed to drive this systematic study, as will perm it identification and examination of emerging themes and relationships, which will ultimately allow conclusive findings that will inform managers of GVTs. These findings will provide insight for both researchers and practitioners into the m anagement of global virtual teams and the adoption of support technology. To that end, the following research question forms the context and drives this research: W hat specific issues do global problem-solving teams face when adopting advanced inform ation technology (AIT) for collaborative support? L ite ra tu re Review Whereas the adoption of technology by groups
  • 9. within singular cultures has been thoroughly researched for over 3 decades (Nikas & Poulymenakou, 2008, p. 1; Turban, Liang, & Wu, 2011, pp. 140- 141), literature on the adoption of technology to support global teams across cultures is not as prolific. Drawing from eight sources (see Appendix B), this literature review addresses major themes and issues with supportive evidence. The eight sources are conventionally identified in the reference section with a preceding *. First, theoretical underpinnings are considered, covering concepts on group interaction and structured adaptation of technology for m ultinational groups. The eight articles that support the major topics explored herein, which include both scholarly and “gray literature,” are then addressed. Theoretical Underpinnings for Group Interaction and Technology Adoption This researcher identified two prim ary theories upon which collective group behavior in the adoption of technology can be understood. These theories are Hofstede’s theory, which provides a model of cultural differentiation (Hofstede, 1980; Hofstede, Van Deusen, Mueller, Sc Charles, 2002), and adaptive structural theory (AST; DeSanctis & Poole, 1994; DeSanctis et al., 2008; Gopal, Bostrom, & Chin, 1993). Hofstede’s theory: Model o f cultural differentiation. Three of the selected studies (Davidson & fordan, 1998; Mejias, 1995; Paul, Samarah, Seetharaman, & Mykytyn, 2005) specifically based their conclusions on Hofstede’s (1980) seminal research on the cultural differences of global teams. In the early 1980s, Hofstede researched and identified the
  • 10. collective characteristics of countries and their cultures based on data gathering research from 53 countries 6 SAM Advanced M anagement Journal - Volume 83 Edition 1 and 116,000 respondents. Hofstede discovered that there are five dimensions in cultural differentiation: Power-Distance, Uncertainty-Avoidance, Individualism-Collectivism, Masculinity-Femininity, and Tim e-Orientation. In Mejias’s study (1995), the author referred to four out of five of the dimensions described in Hofstede’s cultural differentiation model: “Cultural differentiation described four dimensions of national culture along which value systems may vary.... [H]is Model of Cultural Differentiation framework may be useful in hypothesizing specific predictions of cultural tendencies” (pp. 56-69). Davidson and Jordan (1998) and others have concurred with Mejias’s assertion that the dimensions of uncertainty avoidance and power distance have the greatest influence in relating cultural aspects of interdependent groups operating across cultural boundaries. However, these dimensions also represent the underlying characteristics of individualism or collectivism, in varying degrees, for each of Hofstede’s five dimensions (See Figure 1). Notably, Paul et al. (2005. p. 190) viewed the fifth dimension of individualism/collectivism as a dom inating aspect across the power distance and uncertainty-avoidance scheme. Here, Mejias (1995, pp. 59, 61) provides a apt description of both power distance and uncertainty- avoidance:
  • 11. Power Distance describes the relationship and relative distance between a supervisor and a subordinate ... the extent to which a particular national culture accepts and recognizes the unequal distribution of power and influence in institutions and organizations. Countries that score high on power distance appear to emphasize autocratic or paternalistic, boss- employee relations. In these countries the powerful have more privileges over others.... Countries scoring low on Power Distance favor participative management relations and prefer the use of “equal rights” and legitimate power over the use of coercive or referent power. D uring group decision making, higher status individuals are more likely to dominate the group discussion and influence group outcomes more than low status individuals. Uncertainty-avoidance expresses the extent to which members of a particular national culture feel uncomfortable or threatened by uncertain or unknow n outcomes (Hofstede, 1980, 1991). Countries that scored high on the Uncertainty Avoidance dimension tended to have a low tolerance for uncertainty (expressed by higher levels of anxiety) and a greater need for formal rules. Additionally, countries with F ig u r e 1 . R e l a t i o n s h i p B e t w e e n U n v e r t a i n t y A v o id a n c e a n d P o w e r D is t a n c e aj u c as - w
  • 12. 5 s - 5> £ o CL Uncertainty Avoidance Low High Family Model - clannish Countries: Southeast Asia, Singapore, Hong Kong, India, Philippines Pyramid Model - fiefdom Countries: Latin America, Mexico, Brazil, Chile, Venezuela, Yugoslavia Market Model - structure Machine Model - bureaucracy Countries: Countries: Anglo/Scandinavia, United States, Germanic, Israel, Austria Australia, Canada, The Netherlands, United Kingdom SAM Advanced Management Journal - Volume 83 Edition 1 7 strong (high) Uncertainty Avoidance scores also had less tolerance for people or groups with deviant ideas or behavior and were more
  • 13. likely to resist innovative ideas (Hofstede; 1980, 1991). Countries with weak or low Uncertainty Avoidance scores were inclined to take more risks and were more likely to tolerate deviant behavior and innovative ideas when making group decisions (Hofstede; 1980, 1991). Figure 1 depicts the relationships between the variables of power distance and uncertainty-avoidance and the countries whose cultures align with each. In sum, Hofstede’s theory is param ount in anticipating cultural issues associated with multinational teams as they come together to work.Figure 1. Hofstede’s Regional/Countries Matrix of Cultural Differentiation (Mejias, 1995, p. 66; Davidson & Jordan, 1998, p .41). Adaptive structuration theory (AST). Giddens’s (1984) original structuration work unified an approach to social organization theory, resulting in a holistic view of people acting together to achieve com m on goals. In doing so, Giddens shifted the focus from the individual to groups of actors who are knowledgeable about the systems they produce and reproduce (Harris, 2016, p. 3). Adaptive structuration theory (AST) expands upon Giddens’s theory that by incorporating AIT as a com ponent of group activities (as proposed by researchers, including Gopal et al., 1993, and DeSanctis et al. 1994; 2008, p. 552), a unified AST would result. Harris’ (2016, p. 7) earlier research described the relationships of groups and technology from an AST perspective, finding: AST posits that the impacts of AIT “on group and organization processes and outcomes depend on the structures incorporated in the technology and on the structures that emerge as
  • 14. users attempt to adapt the technology to the tasks at hand” (Poole, 2013, p. 22). DeSanctis and Poole’s (1994) foundational description of AST first defines a system as an observable pattern of relationships among actors as part of a group. Structures are the rules and resources that members employ in their activities and interactions that give the system its pattern. As members develop rules and resources from their tasks, norms, and AIT, they enact and sustain structures to make them part of an ongoing organization of a system. In other words, groups produce and reproduce rules and resources as they interact to accomplish their tasking. As a result, AST posits the effects of AIT on group processes and outcomes depend on the structures incorporated w ithin technology (structural potential) and the emergent (adaptive) structures that form as members interact with the technology and themselves over time (DeSanctis & Poole, 1994, pp. 22-23). DeSanctis and Poole (1994) also describes how AST works by identifying the two AIT structural elements: spirit and features. Spirit being the general intent with regards to values and goals of the specific rules. Capabilities and usage rules make up structural features of the technology... The result being a novel structural ensemble tailored to the group’s n eed s... and interactions (DeSanctis & Poole, 1994, pp. 22-23). Harris (2016) also found that the components of structural adaptations from the interactions of group members with regard to appropriated AIT (depicted in Figure 2) are segregated by input-process-output functions. These elements (changing rules, resources, group/technology products, and tasking environment)
  • 15. dynamically come together during social interaction (see center of Figure 2), appropriating and applying ongoing influences of new and emerging structures. Literature from four of the eight studies reinforces the applicability of AST for this research. For example, Watson (1994, pp. 47-48) noted that AST makes an im portant distinction between system and structure: “The system is a social entity such as a group ... structures are the norm s of behavior that maintain the system” (p. 47). Nicolas-Rocca and Coulson (2014, p. 83) then expanded upon AST with task- technology-fit to build a framework that explains the interrelationships of global virtual teams and their functional abilities. Finally, Nikas and Poulymenakou (2008, pp. 4-6) applied AST in their research on adopting web-based collaboration technology to global teams. Based on the studies of these researchers, AST became a foundational theory for this paper. Adopting Advanced Information Technology and Features Group support systems (GSS) are a form of AIT. Watson’s (1994) early work informs us: “GSS is a blend of technical and social facilities ... and because GSS design is often based on the customs of the particular culture in which it was developed ... both technical and social features may need modification for successful adoption” (p. 45). Davidson and Jordan (1998, p. 44) provided research on technology adoption for GSS as it relates to global teams with a focus on barriers to adoption in cross-cultural settings. SAM Advanced Managem ent Journal - Volume 83 Edition 18
  • 16. Figure 2. Adaptive Structuration Theory Domain and IPO Diagram I n p u t s P r o c e s s O u t p u t s / S tru c tu re o f Advanced In fo rm a tio n Technoloev • Features V. Spirit (in te n d e d use) / Task & E n v iro n m e n t Structures Task ty p e S itu a tio n , ex pe c tation s In te rn a l G ro up System In d iv id u al preferences In te ra c tio n N o rm s, processes, A IT fa c ilita tio n G r o u p S o c i a l I n t e r a c t i o n Tech A D o ro o riatio n GrouD Processes * D e gre e o f Respect • Id e a g e n e ra tio n * Faithfulness • P a rtic ip atio n ■ Consensus • D ec is io n -M a kin g
  • 17. ■ In s tru m e n ta l v a lue • C onflict M g t • A IT A ttitu d e s • Influen ce ■ Ease o f use • Process M g t _____ ■P E m erg ent Sources of Stru ctu re A IT Products & O u tp u ts Task Products & O utp uts Changes in E n viro n m en t D ue to A IT Use O utcom es • Q u a lity o b je c tiv e perceived • Consensus • C o m m itm e n t • C onfidence in Decisions • Satisfaction w ith O utcom es and Process Figure 2. Adaptive Structuration Theory Domain and IPO Diagram (DeSanctis et al., 2008, p. 555; Gopal et al., 1993, p. 49) Davidson and Jordan pointed out a num ber of failures in adopting technology within these environments that
  • 18. included mismatching software tools, lack of group interrelations awareness, and insufficient experience in facilitating the use of AIT (p. 39). These authors also relied on Hofstede’s theory of cultural differentiation to explain technology adoption across teams: GSS may be used as a source of inspiration, but its underlying assumptions should be tested to see if they [technology features] fit with local assumptions about how groups should function. W here necessary, the assumptions should be reconceptualised according to local traditions. A more recent study on adopting technology was conducted by Nikas and Poulymenakou (2008). Their study directly linked AST to the adoption and adaptation of technology by global groups. These authors also found that faithfully appropriating technology (Figure 2) depends on task structures as well as group social systems (e.g., norms, personal preferences, facilitation). Group support and collaboration systems have dom inated AIT team based research for the past 30 years (Nicolas-Rocca & Coulson, 2014). At first, technology emerged as stand-alone proprietary software designed for specific hardware platforms. These initial systems, which were predom inantly used for record keeping, data analysis, and reporting, were feature-limited. More complex systems evolved that included high perform ance workstations rich in features and information management, such as AutoCAD® in the 1980s for engineering support. Advancing in AIT for GSS now provide open access
  • 19. cloud applications and social media, thereby advancing capabilities in support of decision making and other im portant group needs (Turban et al., 2011, p. 141). W ithin enterprise support systems, automated decision technologies include rule-based engines, statistical or numeric algorithms, workflow applications, and outcome prediction. Social software capabilities, described as Collaboration 2.0-3.0, and products such as SharePoint and SalesForce are examples of enterprise GSS (Harris, 2016). In fact, newer AIT features create collaborative platforms that reflect the way knowledge work is naturally SAM Advanced Management Journal - Volume 83 Edition 1 9 accomplished rather than adjusting behaviors around a system (Harris, 2018; Nicolas-Rocca & Coulson, 2014; Turban et al., 2011, p. 141). Global Virtual Team Composition, Structure, and Use o f Technology Global virtual teams (GVT) have evolved into groups that assemble using combinations of technology to accomplish an organizations task (Paul et al., 2005, p. 188; Tung & Turban, 1998, p. 177). GVTs are more complex than traditional face-to-face. These teams may be comprised of individuals with a collection of differing skills and professions using tools specific to their areas of expertise. Or, teams of like professions are brought together to tackle a common issue within their area. Both research and practice have shown that both teams and technology structures change based
  • 20. on ongoing influences (see Figure 2, AST diagram). New structures emerge with the dynamic nature of work that create new rules, thereby changing the tasks and capabilities of both hum ans and machines. That is, a multiphase project comprised of both people and technology transform s as the tasks and environment change. For example, Paul et al. (2005) linked bipolar dimensions (see Figure 1) to group composition while tying perform ance to Hofstede’s theory. Team structure - centralization/decentralization. The literature reviewed in this research concluded that decentralization is a direct benefit of AIT, especially as it relates to decision making. The studies reviewed make a clear distinction between decision making and control, as facilitated by AIT (Robey, 1977, p. 974). Halal (2013) argued that it is essential to determine which technology is best suited strategically for a particular type of organization. As a result, Harris (2018) found Halal (2013, p. 1640) established the concept for understanding the impact of technology on organization centralization or decentralization. Robey (1977, p. 974) also concluded that AIT has supported greater degrees of formal and informal decentralization. For example, as explained by Harris (2018): Robey (1977) claimed that AIT supports stable environments, which are best suited to organizations with central authority where routine operations are the main focus. However, under dynamic conditions (i.e., nonroutine operations), technology reinforces decentralization (Robey, 1977, p. 974). However, Harris (2018) also found that Pheffer and Leblebici (1977) came to a different conclusion, claiming that technology supports centralization (personal control)
  • 21. as a substitute for formalization. However, Pheffer and Leblebici (1977) also found that technology supports rapid environmental changes, which may result in increasing and enabling decentralization (pp. 245- 246). Huber (1990, p. 57) took decision making one step further, claiming that AIT provides a uniform approach to decision making, acting as a decentralized function for centralized organizations and visa versa. Nault’s (1998, p. 1322) later work provided a more detailed organizational application of technology, asserting that it allows both centralized (hierarchy) and decentralized (local market) decision support w ithin the same organization. Team structure - organization complexity. Organization complexity is also a com m on theme in the literature. An early empirical study viewed knowledge work and technology complexity as a systems functioning under uncertainty within organizations (Hickson, Pugh, & Pheysey, 1969, p. 380). Harris (2018) found in this earlier study, Hickson et al. characterized technology complexity, in relationship to organizations, by looking at the num ber of exceptional cases encountered, the degree of logical analysis, and how the inform ation was used in workflow (p. 380). Robey (1977, p. 974) concluded that the structure of an organization does not depend upon any type of technology, “but rather the nature of the task environment,” inferring complexity. Pfeffer and Leblebici (1977, p. 248) added to the organization complexity discussion by submitting that technology is positively associated with both vertical and horizontal differentiation within organizations, as this allows “the manager to control and coordinate more complex, differentiated organizations” (Pfeffer & Leblebici, 1977, p. 247).
  • 22. Harris (2018) also found that Burton and Obel (1998, p. 236) presented propositions specifically addressing highly complex environments with nonroutine technology in large organizations, DeSanctis and Poole (1994, p. 143) looked at emerging technology, finding that it is used structurally by groups with differing attitudes and different goals to support the organization. Chambers (2004, p. 25) observed that technology is dynamic, changing every 2-3 years, and aids in the transform ation of organizations that “must change in synchrony with ... technology.” Finally, Halal’s (2013, p. 1636) ongoing TechCast longitudinal project, which was designed to predict emerging technology, underscored that the Internet continues to transform businesses by redefining goals and changing SAM A d vanced M a n a g e m e n t Journal - Volum e 83 Edition 110 how organizations support an ever-expanding complex environment. GVT technology use. Global groups use AIT for a variety of reasons, including application of productivity tools, collaboration, processing and storage o f knowledge, and decision support (Mejias, 1995; Nicolas-Rocca & Coulson, 2014; Nikas & Poulymenakou, 2008). Collaborative and decision support systems allow GVTs to engage, expand their roles and responsibilities, and thereby improve outcomes. Specific examples include regulatory compliance, case analysis and outcomes, yield optimization, and group workflow progress
  • 23. (Davenport 8c Harris, 2005, p. 85). Cultural Aspects o f Global Teams Cultural dimensions include characteristics such as customs, values, beliefs, heritage, language, myths, and social norm s—many of these characteristics may differ in dispersed teams. One of the most influential cultural aspects of GVTs is individualism versus collectivism (Mejias, 1995; Paul et al., 2005; Watson, 1994). As an example, Asian countries such as Singapore are highly collectivistic, whereas Western countries such as the United States are highly individualistic (Hofstede, 1980). In individualistic cultures, openness, directness, and even conflict in working relationships are encouraged; not so in many Asian cultures. Hofstede et al. (2002, p. 786) pointed out that although culturally distributed groups may be in agreement with regard to their end goals, their different cultures may have instilled very different expectations as to how those common goals are achieved. Further, Davidson and Jordan contended that Asian countries are likely to resist the adoption of GSS if it threatens to underm ine leadership (high power distance; 1998, p. 44). Taking these factors into consideration, one can see that by forcing interdependent groups together without adequate training and cultural knowledge, significant barriers to successful interaction and inter-group struggles may ensue. Interaction, Collaboration, and Conflict in Global Teams Interaction and collaboration were significant themes in this literature review. All eight o f the reviewed sources (Appendix B) identified both of these
  • 24. themes as im portant to the perform ance of global groups. Tung and Turban (1998, p. 177) explored the relevance of synchronous and asynchronous comm unication and their effects on GVTs. GSS capabilities encompass storing and retrieving information, as well as comm unicating with and informing other team members through electronic media such as e-mail, voice mail, and blogs. With synchronous GSS, distributed members interact with each other in real time; this is not the case with asynchronous interchanges, and problems may occur in asynchronous interchanges with message sequencing and participation configuration control (p. 177). The literature consistently reveals that there is always the possibility of task-related conflict, especially when team members come from culturally diverse backgrounds. However, Paul et al. (2005, p. 189) found that, in fact, it is unlikely that members of GVTs will develop major personalized disagreement or individual disaffection during interactions. At first, this may not seem intuitive, but the evidence shows that “group type (homogeneity/heterogeneity) has a m oderating effect on the relationship of collaborative conflict management style with perceived decision quality and group agreement” (Paul et al., 2005, p. 209). From a technology-use perspective, collaborative capabilities bring structure in order “to reveal the technology-organization relationship and to better understand how the social structures em bedded within the collaboration technology affect and are getting affected by work context characteristics” (Nikas & Poulymenakou, 2008, p. 2). In short, technology is not deterministic. Rather, it is structured and used in
  • 25. context, and at times, this may, in fact, reduce group interaction conflict. Finally, Nicolas-Rocca and Coulson (2014) discussed effective collaboration as a major contributing factor to the success in all GVT environments, stating, “Therefore, ensuring facilitation and support of these collaborations should be the starting point when creating GVTs and deploying information and com m unication technologies” (p. 80). However, significant issues still remain with the im plementation of AIT across cultures, especially when professionals are unprepared to collaborate effectively with their culturally diverse team members. Global Team Performance, Issues, and Outcomes Fundamentally, hum ans look to technology as a means to improve their work environm ent and outcomes. Mejias (1995) stated: “Group software as a specialized computer-based interface for collaborative SAM A d van ced M a n a g e m e n t Journal - Volume 83 Edition 1 11 T a b le 1 . I n t e r r e l a t i o n s h i p s o f P e r f o r m a n c e , Is s u e s , a n d O u t c o m e s Perform ance M easures Issues Outcomes E fficiency rates W aste in tim e, co st o verruns, m eetin g sp ecificatio n s
  • 26. P ro je ct co m p letio n tim e, sav in g m oney, te ch n ical p erfo rm an ce D ecisio n speed C o llab o rativ e w o rk sup p o rt S atisfaction and co n fid en ce in decisions T ec h n o lo g y use Ineffective tech n o lo g y , facilitation S ystem s satisfactio n N u m b e r o f u n iq u e an d altern ativ e ideas In dividual d o m in atio n , lim ited in fo rm atio n sh arin g , d iverse v iew s o f success P ro d u ctiv ity cap acity N u m b e r o f v a lu e a d d e d a c tiv itie s C u ltu r a l u n d e r s ta n d in g a n d a c c o m m o d a t io n -
  • 27. in d iv i d u a li s m /c o lle c ti v is m C h o i c e s s h if t - f ro m in d iv id u a l p r e f e r e n c e to g r o u p c h o ic e T im e to r e s o lv e c o n f lic ts C u ltu ra l u n d e r s ta n d in g a n d a c c o m m o d a t io n - in d iv i d u a li s m /c o lle c ti v is m C o l la b o r a t iv e c o n f lic t m a n a g e m e n t N u m b e r o f e n g a g e d g r o u p m e m b e r s D iv e r s ity , la c k o f p a r tic ip a tio n S o c ia l p r e s e n c e , a c c e s s to s u b je c t m a tte r e x p e r ts work groups has been shown to improve the quality of decision-making, improve group performance, generate significant productivity gains for many major corporations” (p. 30). However, there is also evidence that shows failure of adoption, unnecessary conflict, and unanticipated outcomes are the result of poor GSS implementation. A literature sum m ary of performance, related issues, and outcomes is shown in Table 1.
  • 28. Method This researcher used a qualitative research approach with thematic synthesis to generate a conceptual framework for the adoption of technology by global teams. In addition, interpretive conceptual analysis was used to synthesize the heterogeneous nature of the evidence extracted from eight contextual studies on this topic. The conceptual framework (see Figure 4) was first developed by uncovering commonalities in literature and then by configuring findings (Appendix B), exploring five thematic areas: (a) task and work environment, (b) technology features and spirit, (c) social and technology structures, (d) cultural collaboration, and (e) technology adoption by global teams (see Figure 4). Furtherm ore, two prim ary theoretical underpinnings (cultural differentiation and AST) influenced these five thematic areas. The researcher then devised a future reality tree cause-and- effect tool to holistically characterize these thematic 12 interrelationships (see Figure 4). A sum m ary claim emerged from the synthesis and interpretation of the process. Findings were logically used to test propositions describing sequencing and actions that affected the five thematic areas. These findings allowed the researcher to identify implications and provide recom m endations for practitioners to use in the managem ent of GVTs. The unit of analysis for this research is the group, which is characterized as multidisciplinary, problem - solving experts. Research of group appropriation of
  • 29. technology for use has shown that small problem - solving teams (GVTs) are generally comprised of between five and 20 people. For example, in their research on small groups, Gopal et al. (1993, p. 51) used a group size of nine as a control variable in their quantitative assessment of applying AST and the process of group support system use. Harris (2018) also found that Clear and MacDonell (2011) assessed small groups of 15 to 20 members across a total of over 216 participants in their research on methods of assessing teams of virtual software development members. This researcher used a systematic review (Gough, Oliver, & Thomas, 2012) process to explore technology adoption and global team interaction from the best available evidence. The approach used for this research was first deductive, based on the conceptual SAM Advanced M anagement Dournal - Volume 83 Edition 1 F i g u r e 3. S y s t e m a t ic R e v ie w A p p r o a c h Develop Clear Research Question Conduct Describe Study Extensive Characteristics: Literature Literature Searches Review Assess & Appraise
  • 30. Relevance and Quality of Selected Studies Analyze & Synthesize in Accordance with a Conceptual Framework Interpret and Communicate the Findings Figure 3. Systematic Review Approach Adapted From: Gough, D., Oliver, S., & Thomas, J. (2012). framework, with secondary inductive discoveries (see Appendix B). The six stages of the systematic review process are shown in Figure 3. Search strategy and results are included in Appendix A. C onceptual F ram ew ork fo r M u ltin a tio n - a l Team s’ Technology A doption A cohesive framework emerged from this literature synthesis, which includes cultural diffusion, AST, and the need for global teams to adopt collaborative technology. Given the m ultinational environment of virtual teams and technology, this conceptual framework encompasses both the structural com ponents and the interactions of groups who
  • 31. collaborate in their work. Five themes were identified and shown in Figure 4 (blue circles). These themes illustrate collective activities or functions required to support the entire concept of adopting technology by global teams. The state of operation of these themes is described in the findings. Four propositions were derived from the synthesized literature, providing interrelated key injection elements of the model portrayed in this framework as described below and shown in figure 4. The future-reality-tree technique was used to illustrate cause-and-effect relationships of themes, showing the inevitable consequences that will ensue given various combinations or interactions between propositions (Scheinkopf, 1999, pp. 110-131). In other words, propositions form or drive interactions that affect prim ary areas (themes); this comprises the total concept of adopting technology by global teams. In other words, there is a sequence or state of being for each them e that is dependent upon the presence of one or more of the other themes and propositions (injections). Using this technique with the research synthesized in this study (i.e., the eight sources, Appendix B), the researcher was able to logically test the propositions. For example, based on studies to date, the them e of technology features and spirit will not be realized until some degree of proposition 4 (P4: clears goals and expectations) is met. Likewise, social and technology structures, along with cultural collaboration, will not sufficiently ensue unless a level of goal setting and expectations have first been established.
  • 32. A state of sufficiency was assessed for each theme, given the impact of the propositions. This logical AND function (green ovals) was considered for each theme, which determ ined that propositions P I, P2, and P3 are required in order to achieve the final state of technology adoption by global groups. The four propositions found to be prim ary action elements influencing the conceptual model are as follows: Proposition #1: Technology is appropriated based on task form and fit: AIT use by global SAM A d vanced M a n a g e m e n t [Journal - Volum e 83 Edition 1 13 teams is complex with features adapted based on goals and expectations. Proposition #2: The successful adoption and use of technology is influenced by social and technology structures, which are derived from team m em ber com m itm ent and social interaction to accomplish objectives. Proposition #3: Cultural differences of individualism, collectivism, and expectations are reconciled through collaboration. Proposition #4: The task and work environm ent are based on establishing clear goals with expectations (motivation). T h e C o m p e l l i n g N e e d f o r a C o h e s iv e M o d e l The proliferation and capability of technology
  • 33. supporting culturally distributed groups has increased significantly over the past 3 decades. However, the road to internationalization is fraught on both sides with failures; that is, a cohesive managem ent model is needed to guide and ensure that global teams can work effectively together using advanced technology in spite of their differences. For one, even selecting appropriate technology that will be acceptable to all group members can be a challenge. The research indicates this process is complex and dynamic. As such, to maximize success, managers must consider that the use of AIT, such as group support systems, is an ongoing process that requires planning, establishing a suitable work environment, selecting appropriate technology, technology facilitation, managing social and technology structures, and attention to cultural differences. F i n d i n g s Based on the critical interpretation and synthesis of the literature on global groups adopting technology, this researcher was able to configure a coherent framework (Figure 4). The following subsections provide a discussion of the five thematic areas and their interrelationships using cause-and-effect analysis. F ig u r e 4 . C o n c e p t u a l F r a m e w o r k o f M u l t i n a t i o n a l T e a m s ’ T e c h n o lo g y A d o p t i o n T e c h n o l o g y A d o p t i o n b y G l o b a l
  • 34. G r o u p s P I , P 2 a n d P 3 M u s t O c c u r f o r S u f f ic ie n c y P 2 - A d a p t i n g R u le s a n d R e s o u r c e s C u l t u r a l C o l l a b o r a t i o n P 4 - C l e a r G o a ls a n d E x p e c t a t i o n s T a s k a n d W o r k E n v i r o n m e n t F in a l D e s i r a b l e E f f e c t P 3 - R e c o n c i l i a t i o n o f i n d i v i d u a l i s m & - C o l l e c t i v i s m P I - T e c h / T a s k f o r m & F i t S e c o n d L e v e l C a u s e s
  • 35. T e c h n o l o g y / S o c i a l a n d F e a t u r e s a n d T e c h n o l o g y S p i r i t S t r u c t u r e s - _______ ______ “ S e c o n d L e v e l E f f e c t s F ir s t L e v e l C a u s e 14 SAM Advanced M anagem ent Dournal - Volume 83 Edition 1 Task and Work Environments Work begins with a need to accomplish goals to provide a product or service. In doing so, work expectations are formally or informally developed and com m unicated to group members. In addition, one must keep in m ind that groups form with a purpose and/or set of objectives. The combination of these objectives/purpose and expectations motivate a team to accomplish their work. Group composition is determ ined based on skills, availability, and other factors. This combination of tasks and resources comprise the work environment, and especially with respect to global groups, this work environment may become complex. Issues may arise such as
  • 36. time differences, com m on processes, standards, perform ance measures, magnitude of activities, and tool needs. Success depends on the establishment of com m on goals across groups, but with global groups, they are often confronted with distinct challenges such as environmental complexities and multicultural expectations that may profoundly impact the group (Hofstede et al., 2002, p. 786). Therefore, proposition #4 (P4), setting d e a r goals and identifying expectations, creates the impetuous (cause) to link task and work environm ent to the next level needs of the group (Figure 4). Technology Features and Spirit The second thematic area, group support technology features and spirit (intention), is considered once P4 has been determined. Social and technology structures develop concurrently, after which cultural collaboration begins to progress. An im portant prerequisite is form and fit viability (PI; Turban et al., 2011, p. 147). If this is not attended to—that is, technology is forced upon or mismatched with the needs of the groups or task, detrim ental outcomes to perform ance may result. Consequently, form and fit should be considered prior to adopting technology. A broad base of group support technology is now available to organizations. Primarily, these collaborative platforms will be feature-configured and reconfigured to meet the needs of interacting groups. H um an and technology flexibility is also essential in order to support progressive stages of projects as their requirements ebb and flow. As shown in Table 1, technology, coupled with group
  • 37. perform ance and outcomes, will be judged across num erous areas, including efficiencies, decision speed, usage, conflict resolution, and social engagement. Therefore, it is imperative to project needs and select the appropriate features before attem pting to adopt technology for use. Technology adoption ensues when technology to task form and fit is achieved (PI) along with progress in social structures and cultural collaboration. Social and Technology Structures Just like face-to-face interchange of information, collaboration technologies embed social structures in the form of group and technology relationships (Nikas & Poulymenakou, 2008). Moving forward, interaction begins and develops with knowledge exchanges during collaboration activities, as effected by P4. Initially, group interaction is centered on the needs/perform ance of the group. This establishes a basis of rules and resources needed for subsequent idea generation, decisions, work progress, and GVT products—the essence of AST social structure. Synchronous real-time comm unication provides the most efficient exchange among group members looking for the optimal m ethods for working together over geographical distances, as it allows for immediate feedback and exchange required for determ ining roles, responsibilities, and how the group will operate. Rules and m ethods emerge to capture the knowledge, plans, and processes anticipated to become standard operating procedures. Generally speaking, information storage through system access, e-mail, voice-mail, and so forth, will be asynchronous. The combination and
  • 38. varying degree of both synchronous and asynchronous comm unication is a driver of social structure rules and technology resources required for disparate teams. Technology allows for differing preferences and needs within groups while supporting interaction among groups. Teams are able to work out their social and technology structural relationships, as required, prior to establishing faithful adoption and rhythm of supporting technology use. As a result, adapting rules and resources (P2) as a part of social and technology structural activities is one of three action elements required for technology adoption (Figure 4). Cultural Collaboration Cultural collaboration, the fourth thematic area, begins once task and work environments have been established based on clear goals and recognized expectations (P4). Collaborative support systems allow global teams to engage, expand their roles and responsibilities, and improve outcomes. Furtherm ore, SAM A d vanced M a n a g e m e n t Journal - Volume 83 Edition 1 15 global companies naturally strive to find collaborative means to support group performance. The facility or difficulty of collaboration among global teams differs, by degree, based on similarities and differences, type of culture, and so forth, among team members, as shown in Figure 1 and derived from Hofstede’s map (1980, p. 223). Conflict may arise while
  • 39. exchanging ideas or making decisions. In fact, cultural diversity affects many areas of team work, including collaboration, consensus, satisfaction, confidence, and conflict resolution, as shown in Table 1. As noted by Paul et ah, “Group m em bers wiliness and ability to collaborate with each other is likely to have a bearing on the overall perform ance of the group” (2005, p. 187). The differences in Eastern and Western cultures best characterized, in this research context, as individualism versus collectivism often has a significant influence on collaboration. As such, care m ust be taken when U.S. groups (low uncertainty avoidance/ low power distance) interact with Asian groups (low uncertainty avoidance/high power distance), as shown in Figure 1. Issues may arise because of the cultural differences between these groups (i.e., collectivistic v. individualistic). For example, U.S. groups may generate open conflict in meetings with their Asians counterparts, who may be uncomfortable with this style of communcation. Another im portant characteristic of Asian/collectivistic cultures is that they tend to look to leadership for decisions while avoiding taking chances themselves that might affect the collective organization, even though they are comfortable working with uncertainties. Thus, eliciting interactions that would allow groups from different cultural backgrounds and traditions to comfortably work within their culture dimensions will reduce conflict and improve outcomes. This framework would entail adjusting for and de-conflicting the characteristics found in individualism and collectivism (P3). In this way, progress may be facilitated or ensured towards their com m on objectives through
  • 40. adoption of technology. Technology Adoption by Global Teams Finally, the fifth thematic area, faithful technology adoption, is made possible when the following objectives have been met: identification of technology features and spirit, development of social and technology structures, and establishing cultural collaboration (PI, P2, P3). Group interaction, rules and resources, and technology capabilities are all integrated functions that contribute to the appropriation and adaptation of technology for global groups. Nikas and Poulymenakou (2008) inform ed us: “By adopting a structuration approach, it is assumed the adoption and use of novel technology are not deterministic; technologies are structured by users in their context of use” (p. 2). Using this approach, teams use technology as a part of their collaborative processes, which are subsequently refreshed by outcomes, changes in environment, and new structures and resources. Limitations The conceptual model presented in Figure 4 has not been operationalized, as this is beyond the scope of this paper. Additional research or attempts to operationalize this conceptual model may provide greater insight into the conditions under which each of the propositions impact the thematic states. Implications for Management Practitioners
  • 41. This paper provides the opportunity to put theory into practice, by exploring implications and providing recom m endations for managers who wish to internationalize their teams. The use of technology has been found to influence group structure and interaction. As a result, managers are encouraged to adopt technology across global organizations for collaboration in achieving com m on purposes. The following recom m endations are based on employing the conceptual model of m ultinational teams’ technology adoption: • Setting goals and understanding differing expectations. It is essential for goals to be clear and concise at the onset. It is im portant to keep in m ind that expectations will m ost likely differ according to cultural group practices. Therefore, an im portant step prior to engaging teams is to develop strategies and action plans to address these differing characteristics and expectations, based on Hofstede’s cultural differentiation theory. • Implementation o f technology in groups. Individual and disparate group preferences are im portant factors to be considered when establishing groups’ needs. Successful groups rely on facilitators to introduce, configure, and attain 16 SAM Advanced Management Journal - Volume 83 Edition 1 positive outcomes from the use of technology, which then enables trust and perception of the value technology among all team members. If
  • 42. not deemed viable, groups or individuals will refuse to use or ignore support technology altogether. Therefore, identifying and employing a technology champion is important to success. • Supporting social and technical structures. Identifying and applying rules and resources that are deemed to be effective in achieving successful group collaboration is critical. Managing both synchronous and asynchronous communication and addressing associated issues is a needed focus. • Understanding and enabling positive cultural collaboration. It is important to make an effort to learn about and consider the cultural aspects of the teams in the development of a collaborative style, with an aim of achieving team cohesiveness. This may entail first identifying country cultural characteristics, such as power distance and uncertainty avoidance, and then interjecting structures for individualism and collectivism. C o n c lu s io n s The demands of a global marketplace continue to command ever-increasing efficient operations, lower costs, and optimization of resources. Moreover, R e fe re n c e s Brynjolfsson, E., & McAfee, A. (2014, 3rd Quarter). The second machine age. Milken Institute Review: A Journal o f Economic Policy, 16(3), 67-80. Retrieved from http://eds.a.ebscohost.com.exproxy.umuc.edu/eds
  • 43. Burton, R. M., & Obel, B. (1998). Technology as a contingency factor. In Strategic organizational diagnosis and design: Developing theory fo r application (2nd ed., pp. 224-234). Boston, MA: Kluwer Academic. By the Numbers: How close Atlas V came to failure in this week’s Cygnus launch. (2016, March 27). Retrieved from http://spaceflight 101 ,com/cygnus-oa6/by-the- numbers-how-close-atlas-v-came-to-failure-in-this- weeks-cygnus-launch/ Chambers, J. W. (2004, Winter). The challenge of leadership in technology and education. The Journal o f the American College o f Dentists, 71(4), 22-25. Retrieved from http://eds.a.ebscohost.com.exproxy. umuc.edu/eds many of the teams within this global marketplace are made up of members who reside across national boundaries and datelines (Coleman & Levine, 2008, p. 32). AIT provides capabilities for these teams to cohesively operate together to achieve their objectives. Thus, the adoption and use of AIT is essential to advance business trade. Group support technology enables greater levels of cultural interaction through collaboration, resulting in enhanced participative processes and better outcomes. Both cultural differentiation and adaptive structuration theories together provide a sound foundation for understanding the interrelationships of teams and technology. However, adoption and use of technology to support interdependent groups is not as simple as mandating communal tools.
  • 44. In this paper, this author presented a conceptual model of technology adoption that provides a coherent framework for managers to use in developing approaches to employ global teams. This model includes faithfully integrating technology features, developing social and technical structures, and establishing effective cultural collaboration designed for the task and work environment. To be successful in adopting technology for global teams, these concepts should be carefully considered, planned, and implemented. Coleman, D., & Levine, S. (2008). Collaboration 2.0: Technology and best practices fo r successful collaboration in a Web 2.0 world [e-book]. Retrieved from http://www.fg.uni-mb.si/predmeti/gi/Viri/ Collaboration%202.0-DR.pdf Clear, T., (2010, September). Exploring the notion of “cultural fit” in global virtual collaborations. ACM Inroads, 1(3), 58-65. Retrieved from https://di-acm.org. ezproxy.umuc.edu Clear, T., & MacDonell, S. G. (2011). Understanding technology use in global virtual teams: Research methodologies and methods. Studying o f Computing and Mathematical Sciences, 53, 994-1011. http:// dx.doi.org/10.1016/j.infsof.2011.01.011 Davenport, T. H., & Harris, J. G. (2005, Summer). Automated decision making comes o f age. MIT Sloan Management Review, 46(4), 83-89. Retrieved from http://eds.b.ebscohost.com. exproxy.umuc.edu/eds SAM Advanced Managem ent Journal - Volume 83 Edition 1 17
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  • 49. https://www.nbcnews.com/mach/space/why-does-u-s-use- russian-rockets-launch-its-satellites-n588526 http://dx.doi.Org/10.1016/j http://eds.b.ebscohost.com.exproxy http://dx.doi.org/10.1016/ http://eds.b.ebscohost.com.exproxy http://dx.doi http://dx.doi http://hdl.handle.net/10150/187308 http://dx.doi.org/10.1371/joumal http://eds.a.ebscohost.com.ezproxy.umuc.edu/eds http://eds.b.ebscohost.com *Paul, S., Samarah, I. M., Seetharaman, P., & Mykytyn, R P. (2005, Winter). An empirical investigation of collaborative conflict management style in group support system-based global virtual teams. Journal o f Management Information Systems, 21(3), 185-222. Retrieved from http://eds.a.ebscohost.com.ezproxy. umuc.edu/eds/ Pavlak, A. (2004, December). Project troubleshooting: Tiger teams for reactive risk management. Project Management Journal, 35(4), 5-14. Retrieved from http://eds.b-ebscohost.com. exproxy.umuc.edu/eds/ Pawson, R., Boaz, A., Grayson, L., Long, A., & Barnes, C. (2003). Types and quality of social care knowledge, Stage two: Towards the quality assessment of social cared knowledge. Retrieved from https://www.kcl. ac.uk/sspp/departments/politicaleconomy /research/ cep/pubs/papers/assets/wp 18.pdf Pfeffer, J., & Leblebici, H. (1977, April 1). Information technology and organizational structure. Pacific
  • 50. Sociological Review, 20, 241-261. Retrieved from http://www.jstor.org.exproxy.umuc.edu/stable/1388934 Robey, D. (1977, November). Computers and management structure: Some empirical findings re-examined. Human Relations, 30, 963-976. Retrieved from http:// eds.a.ebscohost.com. exproxy, umuc.edu/eds Scheinkopf, L. J. (1999). Thinking for a change, putting the TOC thinking process to use. Boca Raton, FL: CRC Press LLC. Thomas, R. J., Beilin, J., Jules, C., & Lynton, N. (2014, Winter). How global teams are really led. Leader to Leader, 71, 38-44. http://dx.doi.org/10.1002/ltl.20112 *Tung, L., & Turban, E. (1998). A proposed research framework for distributed group support systems. Decision Support Systems, 23, 175-188. Retrieved from http://citeseerx.lst.psu.edu/ *Turban, E., Liang, T., & Wu, S. P. (2011, March). A framework for adopting collaboration 2.0 tools for virtual group decision making. Group Decision & Negotiation, 20(2), 137-154. http://dx.doi.org/10.1007/ si 0726-010-9215-5 * Watson, R. T. (1994, October). Culture: A fourth dimension of group systems. Communications o f the ACM, 37(10), 45-55. Retrieved from http:// eds.z.escohost.com.ezproxy.umuc.edu/eds/ A p p e n d ix A. S e a rc h S t r a te g y a n d R e s u lts This researcher’s inclusion criteria focused on studies fitting the context of the research question in
  • 51. the adoption of advanced inform ation technology (AIT) across global, m ulticultural teams in nonroutine work environments. Either adoption or rejection was a suitable com ponent for assessment. Finally, both desirable and undesirable outcomes were included. Exclusion criteria included studies for routine/ repetitive tasks and limited group subfunctions such as com m unications or meetings only. Groups that existed w ithout cultural diversity were also excluded. The following search term s were used: 1. Statement A (UA): “Team*” AND “technology adopt*” AND “global”: 20 articles were found. 2. Statement B (UB): “Group Support System*” AND “global*” AND “adopt*”: four articles were found. 3. Statement C (UC): “Group Support System*” AND “global*”: 42 articles were found. 4. Statement B (UD): “Team*” AND “Group Support System*” AND “Global”: 14 articles were found. 5. Searches using the Snowball (SB) technique derived related studies from references resulting in five articles. Figure A. Selecting Articles and PRISMA Diagram Showing Total Search Results (Moher, Liberati, Tetzlaff, 8c Altman, 2009). Eight final articles were selected for synthesis, as shown in the PRISMA Figure A.The PRISMA diagram shows that only eight out of 80 identified sources passed screening and eligibility criteria. After 66 articles were found to not meet the
  • 52. criteria for the study, the rem aining 14 articles were fully assessed for eligibility, in accordance with the conceptual framework defined and discussed below. The resulting eight articles were carefully selected after being subjected to quality and relevance appraisal against a 3-point score (excellent, good, acceptable); the TAPUPAS descriptive principle quality standards were used for assessment. These standards included transparency, accuracy, purposivity, utility, propriety, accessibility, and specificity (Pawson, Boaz, Grayson, Long, 8c Barnes, 2003, pp. 9-11). All eight studies were assessed as good to exceptional. For example, three articles (Nicolas-Rocca 8c Coulson, 2014; Tung 8c Turban, 1998; Turban, Liang, 8c Wu, 2011) undergoing quality assessment received an acceptable score in the accuracy category; however, based on the transparency and accuracy standards, these studies required additional investigation from alternate sources to SAM A d van ced M a n a g e m e n t Journal - Volume 83 Edition 1 19 http://eds.a.ebscohost.com.ezproxy http://eds.b-ebscohost.com https://www.kcl http://www.jstor.org.exproxy.umuc.edu/stable/1388934 http://dx.doi.org/10.1002/ltl.20112 http://citeseerx.lst.psu.edu/ http://dx.doi.org/10.1007/ determ ine explicability. Conversely, three other studies (Mejias, 1995; Nikas & Poulymenakou, 2008; Paul et al., 2005) received excellent scores in transparency due to the in-depth explanations of their approaches, and therefore, these studies did not need to be investigated
  • 53. further. Evidence from each of the eight studies (Appendix B, Table B) showed both code theme breadth (rows) and study depth (columns). Over 976 extractions were derived from the eight articles based on 10 deductive and 14 inductive codes. Codes were then configured into logical groupings to define the five thematic areas (task and work environment, technology features and spirit, social and technology structures, cultural collaboration, and technology adoption, as shown in Figure 4) by global teams, which formed the premise for this researcher’s cause-and-effect concept. The contribution depth of each article for each thematic area can be evidenced in these three aforementioned sources (Mejias, 1995; Nikas & Poulymenakou, 2008; Paul et al., 2005), which provided rich material across all but one thematic area. The remaining five studies provided evidence supporting the conceptual framework. Com m on themes emerged across these studies. For instance, cultural aspects and group interaction and collaboration, with their associated subthemes, emerged as predom inant themes for final synthesis and interpretation. Figure A. Selecting A rticles and PRISMA D iagram Show ing Total Search Results A p p en d ix B. Extracted T h e m a tic Analysis To accomplish conceptual framework analysis, each selected article was loaded into an ATFAS.ti (coding) software project scheme. This allowed the assessment and analysis of the selected studies to be categorized (as shown in Table B) according to initial deductive
  • 54. themes derived from the topic conceptual framework (light blue rows), inductive discovery of themes (light green row), and supporting information (light and Coding Results orange rows). A m ulti-iteration approach for each article was based on code word searching of text and graphics, which provided discovery, discussion, and/ or reinforcing evidence. Speculative inform ation, such as hypotheses, was not included as evidence, although associated findings were. The five themes in Figure 4 were derived based on this analysis and synthesis. 20 SAM Advanced Management Journal - Volume 83 Edition 1 T o ta ls f o r T h em at ic
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  • 87. Copyright of SAM Advanced Management Journal (07497075) is the property of Society for Advancement of Management and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. Managing and Using Information Systems: A Strategic Approach – Sixth Edition Keri Pearlson, Carol Saunders, and Dennis Galletta © Copyright 2016 John Wiley & Sons, Inc. Chapter 4 IT and the Design of Work 2
  • 88. American Express Opening Case What is the “Blue Work” program? What was the strategic thrust behind the Blue Work program? What are “hub,” “club,” “home,” and “roam” employees? What is the role of technology in these arrangements? What was the impact of Blue Work? Have other firms found roaming employment useful? © 2016 John Wiley & Sons, Inc. 3 It represents a flexible workplace: staggered hours, off-site work areas (such as home), shared office space, touch-down space (laptop-focused, temporary), and telecommuting. American Express viewed workplace flexibility as a strategic lever. Also, AmEx had a corporate focus on results rather than hours clocked. Hub: Work in the office; Club: Share time between the office and other locations; Home: work at home at least 3 days a week; Roam: Are on the road or at customer sites Technology drives the flexibility, it doesn’t just enable productivity American Express saves $10 million annually. Productivity improvements, office expense savings, employee satisfaction are all up. Managers are happy too. IBM, Aetna, AT&T use this approach for a third or more of their employees. Sun Microsystems has saved $400 million in real estate costs by allowing half of their employees to roam.
  • 89. 3 4 Work Design Framework © 2016 John Wiley & Sons, Inc. IT Has Changed Work IT has: Created new types of work Bureau of Labor Statistics: IT employment in the USA is at an all-time high New jobs such as: Data scientists/data miners Social media managers Communications managers Enabled new ways to do traditional work Supported new ways to manage people 5 © 2016 John Wiley & Sons, Inc. 5 How IT Changes Traditional Work
  • 90. Changes the way work is done Broadens skills; faster but more tasks Sometimes IT disconnects us from the tasks Sometimes people can perform more strategic tasks Few staff are engaged in order entry any longer Crowdsourcing is now possible at very low cost (M.Turk) Changes how we communicate More asynchronous and more irregular Social networking has provided new opportunities for customer interaction Collaboration allows a firm to look “big” with new tools 6 © 2016 John Wiley & Sons, Inc. Zuboff provides an example of disconnection from the task at a paper mill where the masters could no longer smell and squeeze the pulp to make sure of the chlorine content (to know the pulp was ready). Also, the skills of salespeople have turned from order takers and stock counters to marketing consultants. 6 How IT Changes Traditional Work Changes decision-making Real-time information; more information available Data mining can identify new insights Ideas can be gleaned from social networks Middle management ranks have shrunk as Leavitt/Whisler predicted Changes collaboration Work is now more team oriented; more collaborative
  • 91. Sharing is easier than ever, using multiple methods Crowdsourcing can now provide quick answers from tens, hundreds, or even thousands of people We now can disconnect PLACE and TIME (Figure 4.2) © 2016 John Wiley & Sons, Inc. 7 Example of collaboration: Dell uses IdeaStorm and 23,000 ideas have been submitted, 747,000 votes recorded, and over 100,000 comments have been made. Dell’s management have implemented over 500 of the ideas. 7 Collaboration Technologies Matrix © 2016 John Wiley & Sons, Inc. 8 How IT Changes Traditional Work New ways to connect Many employees are always connected Lines between work and play are now blurred For many, home technologies are better than work technologies New ways to manage people Behavior controls – direct supervision
  • 92. Outcome controls – examining outcomes not actions Personnel controls – pick the right person for the task The digital approach provides new opportunities at any of those three levels (Fig. 4.3) © 2016 John Wiley & Sons, Inc. 9 Example of personnel control: Apple’s hiring of Steve Jobs while on the verge of bankruptcy. Apple didn’t know exactly what Steve’s task would be. Evaluating him if he didn’t do the stellar things he did would be difficult because the goal was unclear. 9 Changes to Supervision/Evaluations/ Compensation/Hiring © 2016 John Wiley & Sons, Inc. 10 Where Work is Done: Mobile and Virtual Work Much work can be done anywhere, anytime People desire the flexibility Telecommuting = teleworking = working from home or even in a coffee shop Mobile workers work from anywhere (often while traveling)
  • 93. Remote workers = telecommuters + mobile workers Virtual teams include remote workers as well as those in their offices, perhaps scattered geographically Virtual teams have a life cycle (Figure 4.4) © 2016 John Wiley & Sons, Inc. 11 Key Activities in the Life Cycle of Teams © 2016 John Wiley & Sons, Inc. 12 Telecommuting: Global Status A poll of 11,300 employees in 22 countries: 1 in 6 telecommute When employees in 13 countries were asked if they need to be in the office to be productive: Overall 39% said “yes” But specific countries differed in the “yes” votes: Only 7% in India, but 56% in Japan 57% in Germany © 2016 John Wiley & Sons, Inc. 13
  • 94. 14DriverEffectShift to knowledge-based work Changing demographics and lifestyle preferences New technologies with enhanced bandwidth Web ubiquity “Green” concernsDecouples work from any particular place Workers desire geographic and time-shifting flexibility Remotely-performed work is practical and cost-effective Can stay connected 24/7 Reduced commuting costs; real estate energy consumption; travel costsDrivers of Remote Work and Virtual Teams © 2016 John Wiley & Sons, Inc. 14 15Advantages of Remote WorkPotential Problems Reduced stress: better ability to meet schedules; less distraction at work Higher morale and lower absenteeism
  • 95. Geographic flexibility Higher personal productivity Housebound individuals can join the workforce Informal DressIncreased stress: Harder to separate work from home life Harder to evaluate performance Employee may become disconnected from company culture Telecommuters are more easily replaced by offshore workers Not suitable for all jobs or employees Security might be more difficult Some advantages and disadvantages of remote work © 2016 John Wiley & Sons, Inc. 15 Virtual Teams Virtual Teams: geographically and/or organizationally dispersed coworkers:
  • 96. Assembled using telecommunications and IT Aim is to accomplish an organizational task Often must be evaluated using outcome controls Why are they growing in popularity? Information explosion: some specialists are far away Enhanced bandwidths/fast connections to outsiders Technology is available to assist collaboration Less difficult to get relevant stakeholders together 16 © 2016 John Wiley & Sons, Inc. 16 ChallengesVirtual TeamsTraditional TeamsCommunicationsMultiple time zones can lead to greater efficiency but can lead to communication difficulties and coordination costs (passing work). Non-verbal communication is difficult to conveySame time zone. Scheduling is less difficult. Teams may use richer communication media.TechnologyProficiency is required in several technologies.Support for face-to-face interaction without replacing it Skills and task-technology fit is less criticalTeam DiversityMembers represent different organizations and/or cultures: - Harder to establish a group identity. - Necessary to have better com. skills - More difficult to build trust, norms - Impact of deadlines not always consistentMore homogeneous members
  • 97. Easier group identity Easier to communicate 17 Challenges facing virtual teams. 17 Managerial Issues In Telecommuting and Mobile Work Planning, business and support tasks must be redesigned to support mobile and remote workers Training should be offered so all workers can understand the new work environment Employees selected for telecommuting jobs must be self-starters 18 © 2016 John Wiley & Sons, Inc. 18 Managing the Challenges Communications challenges Policies and practices must support the work arrangements Must prepare differently for meetings Slides and other electronic material must be shared beforehand Soft-spoken people are difficult to hear; managers must repeat
  • 98. key messages Frequent communications are helpful (hard to “overcommunicate”) Technology challenges Provide technology and support to remote workers Use high quality web conferencing applications Clarify time zones for scheduling Information should be available for everyone (cloud storage can help) Policies and norms about use of the technology can be important © 2016 John Wiley & Sons, Inc. 19 Managing the Challenges Diversity challenges Concept of time differs throughout the world Anglo-American cultures view time as a continuum (deadlines are important; many prefer not to multitask) Indian cultures have a cyclical view of time (deadlines are less potent; many prefer to multitask) Team diversity might need nurturing: Communications differences Trust building Group identity formation © 2016 John Wiley & Sons, Inc. 20
  • 99. Gaining Acceptance For It-induced Change Many changes might be a major concern for employees Changes might be resisted if they are viewed as negative impacts Several types of resistance: Denying that the system is up and running Sabotage by distorting or otherwise altering inputs Believing and/or spreading the word that the new system will not change the status quo Refusing to use the new system (if voluntary) © 2016 John Wiley & Sons, Inc. 21 21 Kotter’s Model © 2016 John Wiley & Sons, Inc. 22 Managing and Using Information Systems: A Strategic Approach – Sixth Edition Keri Pearlson, Carol Saunders,
  • 100. and Dennis Galletta © Copyright 2016 John Wiley & Sons, Inc.