4. SHEILA A. PAUL
• VICE PRESIDENT - NEW MEDIA, TV5
• BUSINESS DEVELOPMENT MANAGER, TELENOR GROUP
• HEAD OF MARKET & CUSTOMER INSIGHT, TELENOR ASIA
• CHIEF OPERATING OFFICER, LEVEL UP
• ACCOUNT SUPERVISOR, SAATCHI & SAATCHI
5. MECHANICS
TO: 5656
WIL Happy
Anniversary
Kuya Wil. Sana
madami pa ENJOY WIL TIME BIG TIME
kayong
matulungan sa
Wil Time
BigTime.
GREET KUYA WIL VIA SMS
WIN, IF YOU GET CALLED WHILE WATCHING THE SHOW
6. WHY IT WORKED?
Instead of the normal watch and win where you entice
viewers to watch the show by putting logos/keywords/
Q&A’s on the show that viewer need to watch out for.
In this promo, we make it easy for them to join. Participants
can join the promo even if they are not watching Wil Time
BigTime. But, a participant may only win unless they are
watching the show.
12. 1. Interactive Engagement
TV no longer commands our full attention. Other screens are used simultaneously so we have to
embrace this behavior by involving the user in the storytelling experience across multiple platforms.
Online LiveStream
Momentos, exclusives, sneak peaks
Mobile Votes
13. 2. Repurposing Content
While TV may give the “camera’s” perspective, we can further engage the TV viewers
through other platforms that give additional context and information that would fulfill
their other queries.
TV
Web
App
14. 3. Content independent of TV
Creating content of primary interest to significant market segments outside
the parameters of TV.
Lifestyle
Music
