1. If the nameplate on the desk read… Sheba L. Lane JMU ’82, 2012 James Madison University College of Visual and Performing Arts Portfolio, Audition and Recruiting Coordinator
2. Then words of wisdom, spoken by great artists, would provide inspiration for a marketing campaign.
3. Marketing Term = Branding Inspiration = Picasso
4. When we discovered Cubism, we did not have the aim of discovering Cubism. We only wanted to express what was in us. Picasso
5. Celebrate what is already “in” JMU to expand the talent base and realize even greater success. - acclaimed faculty in studios and classrooms - visual and performing arts facilities - special housing community for artists - undergraduate centered university - opportunities to create, research, exhibit & perform - a sense of mission to “Be the Change”
7. I do not try to dance better than anyone else. I only try to dance better than myself. Mikhail Baryshnikov
8. Enhance existing university relationships, develop students’ leadership potential and broaden the curriculum to develop well-rounded artists. - greater alumni networking - a student leadership council incorporating recruiting teams and event hosts-integrated arts electives
9. Marketing Term = Effect Inspiration = Shakespeare
10. How far that little candle throws his beams. So shines a good deed in a weary world. Shakespeare
11. Offer opportunities for students to experience the healing and connecting power of artistic endeavors.-recruiting should portray the priorities of JMU’s CVPA- alternative artistic spring break - semesters and intensives abroad - partner ventures with Rosetta Stone toaccomplish an international impact
12. Marketing Term = Target Inspiration = Winnie the Pooh
13. You cannot always stay in your corner of the forest waiting for others to come to you. Sometimes, you have to go to them. Winnie the Pooh
14. Establish an e-presence featuring coaching sessions by JMU faculty members, in JMU studios, aimed at providing instruction to enhance the education of students of the arts in high schools everywhere.
16. The greatest way to live with honor in this world is to be what we pretend to be.Socrates
17. It would be an honor to return to my alma mater in the position of CVPA Portfolio, Audition and Recruiting Coordinator. I look forward to the opportunity to offer further evidence of my qualifications, reputation and vision.
18. Too many pieces of music finish too long after the end. Igor Stravinsky
