Alumni are some of our most powerful brand ambassadors, and key to any successful advancement effort. However, they are also notoriously challenging to find and to engage. A head of school, chief development officer and chief marketing officer will discuss a case study in alumni engagement (still in process.) The team will provide an overview of the variety of tools available to development and marketing communications leaders, with a frank assessment of what's working, what's not, and why.
• Understand how to leverage the wide set of currently available marketing communications tools and channels to build alumni support and engagement.
• Walk away with practical, cost-effective tools you can implement within your own organization.