Need of English Language in Indian Context In Private Organizations.

1. CORPORATE
COMMUNICATION
Need of English Language in
Indian Context
In Private Organizations

2. What is communication?
• Communication is the
activity of conveying
information.
Communication has been
derived from the Latin
word "communis",
meaning to share.
• Communication requires a
sender, a message, and an
intended recipient, a
medium
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3. Communication fundamentals
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4. Top management
Production Unit
HR
Finance
PR
Customer
Service
The Public
Media
Customers
Employees
Government
Investors
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5. Corporate Communication
Corporate communication is the total communication
activity generated by a company and directed at all
relevant target groups to achieve its planned objectives
and create favorable relationships with stakeholders on
which the company depends.
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6. “Objectives” of effective communication..
• Builds strong business relationships
• Internal and external co-ordination
• Builds and maintains the brand image of the company
• Gives competitive advantage to the organization
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7. Importance of English Language
• Assistant Official Language of India
• International / Global Language
• Language of Science and Technology
• Language of Administration
• Language of Education
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8. Of the survey
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9. Findings from the survey
A survey was done by our team in Chandigarh, Mohali &
Panchkula amongst the employees of the private organizations,
which includes the private banks, like HDFC, Yes Bank, etc.
Infosys and other private firms in the tricity.
The sample size was 200.
The primary data was collected via the responses through a
questionnaire.
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10. • Most of the respondents speak English, but only when they are in an
official meeting.
• The respondents rarely speak in English with their family members.
• The respondents communicate with their co-workers in English only
in their offices, but outside their work, they communicate in their
local languages.
• Major of the respondents watch English movies and English TV
shows. This shows that they are well acquainted with English
language.
• We also found that English is the official mode of communication
used in the corporates to communicate with their clients. But they
use their local languages more often to communicate amongst
themselves.
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11. • Making it compulsory to communicate in English within the office
premises.
• Watch English movies and talk shows to improve the level of the
language.
• The corporates can provide trainings of effective communication.
• Starting clubs wherein the members would be given trainings by
known trainers and different workshops could be organized.
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12. The road ahead
“Nothing ever becomes real till it is
experienced”
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13. Shashank Kapoor