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John Martin‟sUNDERWORLDFrom overlooked artist toinnovative digital project
@elenabatham@h4nchan#shesaliveatMCN#mcn2012tate
So how did Underworld comeabout?
Believe in your people.BELIEVE.
UNDERWORLD
Low costLow riskLow expectations
Lessons learned
www.enterwondermind.com
Science, art andliterature broughttogether to engageyoung kids withprinciples of
Who?
“Avoid compulsion and let earlyeducation be a manner ofamusement. Young childrenlearn by games; compulsoryeducation cannot...
Simple to play,Hard to putdown.
Familiar gamemechanics.
Defined objectives.
Jeopardy
Measures ofachievement.
And more
TheWondermindFour
Plasticity
“The brain is overconnected with manymore points of communication betweencells than in the adult brain. So there aremany p...
Pathway
Spatial cognition
“Even young children learn to make amental map of their position in the world.It takes longer for a person to learn toimag...
On
Memory
“Two important kinds are „explicit‟ memoryand „implicit‟ memory.”
Remember Me
Language
“Babies learn the pattern of sounds in theirnative language. Their brains tune intothese differences in order to get bette...
Talking Tea
PublishingStrategy
Reception
Lessons
John Martin and Wondermind presentation at MCN 2012
John Martin and Wondermind presentation at MCN 2012
John Martin and Wondermind presentation at MCN 2012
John Martin and Wondermind presentation at MCN 2012
John Martin and Wondermind presentation at MCN 2012
John Martin and Wondermind presentation at MCN 2012
John Martin and Wondermind presentation at MCN 2012
John Martin and Wondermind presentation at MCN 2012
John Martin and Wondermind presentation at MCN 2012
John Martin and Wondermind presentation at MCN 2012
John Martin and Wondermind presentation at MCN 2012
John Martin and Wondermind presentation at MCN 2012
John Martin and Wondermind presentation at MCN 2012
John Martin and Wondermind presentation at MCN 2012
John Martin and Wondermind presentation at MCN 2012
John Martin and Wondermind presentation at MCN 2012
John Martin and Wondermind presentation at MCN 2012
John Martin and Wondermind presentation at MCN 2012
John Martin and Wondermind presentation at MCN 2012
John Martin and Wondermind presentation at MCN 2012
John Martin and Wondermind presentation at MCN 2012
John Martin and Wondermind presentation at MCN 2012
John Martin and Wondermind presentation at MCN 2012
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John Martin and Wondermind presentation at MCN 2012

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The Tate font is all messed up, so excuse that!
I've had to take the videos out, but John Martin trailer is here:
http://www.youtube.com/watch?v=814ll2oPevo

Wondermind video:
http://preloaded.com/games/wondermind/

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John Martin and Wondermind presentation at MCN 2012

  1. 1. John Martin‟sUNDERWORLDFrom overlooked artist toinnovative digital project
  2. 2. @elenabatham@h4nchan#shesaliveatMCN#mcn2012tate
  3. 3. So how did Underworld comeabout?
  4. 4. Believe in your people.BELIEVE.
  5. 5. UNDERWORLD
  6. 6. Low costLow riskLow expectations
  7. 7. Lessons learned
  8. 8. www.enterwondermind.com
  9. 9. Science, art andliterature broughttogether to engageyoung kids withprinciples of
  10. 10. Who?
  11. 11. “Avoid compulsion and let earlyeducation be a manner ofamusement. Young childrenlearn by games; compulsoryeducation cannot remain in thesoul.” Plato
  12. 12. Simple to play,Hard to putdown.
  13. 13. Familiar gamemechanics.
  14. 14. Defined objectives.
  15. 15. Jeopardy
  16. 16. Measures ofachievement.
  17. 17. And more
  18. 18. TheWondermindFour
  19. 19. Plasticity
  20. 20. “The brain is overconnected with manymore points of communication betweencells than in the adult brain. So there aremany possibilities, the brain is still „open‟and changeable.Over time, the connections that are usedthe most are kept and those used less arelost.”
  21. 21. Pathway
  22. 22. Spatial cognition
  23. 23. “Even young children learn to make amental map of their position in the world.It takes longer for a person to learn toimagine what the world would look likefrom a different view point.”
  24. 24. On
  25. 25. Memory
  26. 26. “Two important kinds are „explicit‟ memoryand „implicit‟ memory.”
  27. 27. Remember Me
  28. 28. Language
  29. 29. “Babies learn the pattern of sounds in theirnative language. Their brains tune intothese differences in order to get better athearing them whilst tuning out andignoring sounds that are not used in theirnative tongue”
  30. 30. Talking Tea
  31. 31. PublishingStrategy
  32. 32. Reception
  33. 33. Lessons

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