A presentation on ALIBABA E-COMMERCE GLOBAL SITE. AND THEIR GROUP OF BUSINESS TAOBAO TMALL JUHUASUAN ALIEXPRESS ALIPAY LAIWANG ALIYUN ETAO 1688.COM SWOT ANALYSIS COMPETITORS STRATEGY

2. INTRODUCTION
 Founded: 04 Apr 1999
 Headquarters: Hangzhou, China
 CEO: Daniel Zang (Since 2015)
 Founders: Jack Ma, Peng Lei
 Chairman: Jack Ma
 Employees : 50,092 (2017)

4. TARGET MARKET
Alibaba target 2 marketplaces:
1. Global Marketplace:
Based in English Language that cater
to international exporters and importers.
2. China Marketplace:
Whose aim is to focus on suppliers
and buyers trading locally in China.

5. SWOT
ANALYSIS

6. STRENGTHS :
o Market share
o Good relationship with customers
o High level of customer satisfaction
o Reliable suppliers
o Connected with own payment system(ALI
PAY)

7. WEAKNESSES:
o Low investment in research & development
o Very high discounts
o Too many sellers

8. OPPORTUNITIES:
o Stable free cash flow
o Increase in customer spending
o Rising demand of E-commerce portals

9. THREATS:
o Overall rising competition
o Stability of the economy
o Shortage of skilled workforce
o Government regulations